Skip to content

Zahnbürstenaufsatz Philips Sonicare

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -1.7% this quarter, so Zahnbürstenaufsatz Philips Sonicare is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 2,966 Drogerie & Körperpflege niches · +6 vs the category median of 49
Market size
€449K/yr232K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
57%top-5 click share · 11 brands · 35 sellers

Flapen Score

Zahnbürstenaufsatz Philips Sonicare against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Zahnbürstenaufsatz Philips Sonicare is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zahnbürstenaufsatz Philips Sonicare market on Amazon at a glance

Shoppers on Amazon Germany searched for Zahnbürstenaufsatz Philips Sonicare 232K times last year and spent an estimated €449K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €449K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
11.6%
Market size, estimated
€449Ka year
Peak month
November2.1× the quietest month
Top search term
zahnbürstenaufsatz philips sonicare47K searches a year

02 · Price

A sale here is worth €16.73.

Listings sell for €16.73 on average, from €6.33 to €29.01. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At €16.73 that is €13K to €17K a year per listing.

Average price
€16.73inside the $15 to $100 sweet spot
Price range
€6.33–€29.01
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
€13K–€17K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Mund- & Zahnpflege. It carries 2,308 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#53in Mund- & Zahnpflege
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
2,308per listing
Listings tracked
24

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Zahnbürstenaufsatz Philips Sonicare products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

€0€22K€45K€67K€90K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

35

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

8%

  • PHILIPS57%
  • Rebeool12%
  • valuabletry8%
  • Jarubekil7%
  • NYTCNHO5%
  • demirdental4%
  • Open — no brand owns it (5 brands, 8%)

Demand

Zahnbürstenaufsatz Philips Sonicare search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Zahnbürstenaufsatz Philips Sonicare search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zahnbürstenaufsatz philips sonicare47K/yr
  • ersatzzahnbürsten philips sonicare16K/yr
  • aufsteckbürsten philips sonicare25K/yr
  • philips sonicare 3100 ersatzbürsten26K/yr
  • philips sonicare ersatzbürsten c124K/yr
  • philips sonicare c1 ersatzbürsten19K/yr
  • philips sonicare c117K/yr
  • ersatzbürsten philips sonicare11K/yr
  • sonicare c1 ersatzbürsten12K/yr
  • sonicare c19K/yr

Reviews and returns

What reviews say buyers love and hate about Zahnbürstenaufsatz Philips Sonicare

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Gesamtgröße”
13%of negative reviews mention “Gesamtgröße”
0.5%of orders come back
“Ungenaue Passform”
A buyer, on “Gesamtgröße”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Zahnbürstenaufsatz Philips Sonicare questions

Answered from the same tracked data.