Is zahnbürsten etui profitable to sell on Amazon Germany?

The niche generates €115K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the zahnbürsten etui niche?

15 brands and 20 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in zahnbürsten etui?

Top complaints mined from reviews: Geruch, Qualität insgesamt, Gesamtgröße. The return rate is 1.1%.

When does demand for zahnbürsten etui peak?

Demand peaks in Jul–Aug; the busiest month runs 1.8× the quietest.

What does it cost to enter the zahnbürsten etui niche?

Listings span €2.55–€10.08; the average listing price is €5.41 (sweet spot $15–$100). The average incumbent carries 1,039 reviews — the moat a new listing must climb.

zahnbürsten etui

Worth a look

Shows low returns (1.1%), but prices mostly outside the sweet spot ($2.55–$10.08) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,039.2

avg incumbent reviews — the moat a new listing must climb

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+13.3%

90-day search growth — must beat 0% to launch

Market size

Okay€115K

€115K/yr · 307K searches

Avg price

Bad€5.41

avg listing price — sweet spot $15–$100

Price range

Bad€2.55–€10.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, zahnbürsten etui is a €115K/yr Amazon Germany market (307K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

zahnbürsten etui market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: €108K–€135K; units × avg price
Conversion rate: 6.9%
Avg BSR: #34
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 5.5%
Avg brand age: 28 months
Avg seller age: 203 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

22%

CCLKHY27%
Dental Aesthetics22%
Oralphi12%
PARSA BEAUTY6%
Yemiany5%
DHSWNNG5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.3% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 1.8×

Open Trend

Top zahnbürsten etui search terms

zahnbürsten etui181K/yr +18.3%5.9% conv.
zahnbürste reiseetui15K/yr +4.4%5.2% conv.
zahnbürste etui13K/yr +18.0%4.8% conv.
toothbrush case12K/yr +3.4%4.2% conv.
reiseetui zahnbürste10K/yr +0.4%3.5% conv.
zahnbürsten box10K/yr +32.7%4.4% conv.
zahnbürstenbox13K/yr -6.4%5.0% conv.
zahnbürsten reiseetui8K/yr +8.9%4.5% conv.
zahnbürstenetui6K/yr +17.2%6.9% conv.
zahnbürstenhülle7K/yr +4.9%6.6% conv.

All search terms

Top zahnbürsten etui products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CCLKHY 2 Stück Zahnbürsten-Etui Zahnbürstenbox Zahnbürstenkopf Schutzhülle Zahnbürste Container Tragbare Zahnbürstenhülle Geeignet für Reisen Familie

CCLKHY€3.414.3★2,373 rev

Oralphi Alu-Zahnbürstenetui Tragbares Reiseetui aus Aluminium für Handzahnbürsten Leicht Hygienisch & Langlebig Ideal für Reisen Camping Business & Badezimmer-Silber

Oralphi€9.094.5★1,720 rev

4 x Zahnbürstenetui Reiseetui ~ Kunststoffhalter Saubere Bürsten im Urlaub (Rosa Blau Orange und Grün)

Dental Aesthetics€4.184.7★3,736 rev

Dental Aesthetics 2 x Zahnbürstenetui Reiseetui Zahnbürstenhalter aus Kunststoff Saubere Bürsten im Urlaub (Rosa und Blau)

Dental Aesthetics€3.384.6★1,382 rev

PARSA Beauty Zahnbürstenetui schwarz Soft-Touch langlebig Reiseflair hygienisch robust

PARSA BEAUTY€4.144.3★208 rev

Newest

by launch date

5 Stück Zahnbürstenkopf-Schutzhüllen Hygienischer Schutz für Reisen Camping Schule & Familie

BTOPB€2.5710 rev

6mo ago

MURRI & MURRDI Transparente Zahnbürsten Etui Reise Zahnbürste Tasse mit Abdeckung Tragbarer Kunststoff Zahnbürste Zahnpasta Behälter für Schule Zuhause Geschäftsreise (Rosa)

MURRI&MURRDI€7.2835 rev

1y ago

Oralphi Alu-Zahnbürstenetui Tragbares Reiseetui aus Aluminium für Handzahnbürsten Leicht Hygienisch & Langlebig Ideal für Reisen Camping Business & Badezimmer-Schwarz

Oralphi€10.081,721 rev

1y ago

3 Stück Zahnbürsten Etui Reise 20 x 5 cm Wasserdichtes Aufbewahrungsbecher für Zahnbürsten & Zahnpasta Tragbar Kunststoff Reisezahnbürsten Box für Camping Geschäftsreise Täglichen Gebrauch

XIANGLONGY€6.2130 rev

1y ago

YoHyien 2 Stück Reise Zahnputzbecher Wasserdicht Reisen Zahnbürsten Etui Tragbar Zahnbürste Reiseetui Travel Toothbrush Case Zahnbürsten Box für Geschäftsreise Schule Camping (Blau + Rosa)

YoHyien€7.58227 rev

1y ago

What buyers say about zahnbürsten etui

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt16%

“Hochwertige und viel Platz”

Benutzerfreundlichkeit15%

“Fazit: Ein simpler”

beworben Vs Tatsächliches Produkt14%

“hält, was es verspricht”

Gesamtgröße12%

“Passt”

Preis-Leistungs-Verhältnis9%

“Der Preis ist daher vollkommen OK”

Portabilität8%

“Ideal für die Reise”

Stärke8%

“Sehr robust”

Farbe3%

“Finde sie gut, vielleicht neutralere Farben”

Design insgesamt2%

“der artikel ist ok von verarbeitung und design”

Einfache Reinigung2%

“Lässt sich leicht reinigen”

What buyers complain about

Geruch44%

“Stinkt”

Qualität insgesamt13%

“Nutzlose Billigware”

Gesamtgröße6%

“Etwas kleiner hätte für uns auch gereicht”

Preis-Leistungs-Verhältnis4%

“könnte etwas günstiger sein”

Druckqualität4%

“Leider ist eine kleine Druckstelle zu sehen, kann ggf. beim Versand erfolgt sein”

Defekt Material/Teile4%

“Teile fehlen”

Haltbarkeit3%

“clips gehen leider schnell kaputt”

Materialqualität1%

“Die Box ist auch wirklich aus sehr dünnem Material”

Top return reasons

Gesamtgröße49%

Geruch22%

Qualität insgesamt7%

Materialqualität3%

Kompatibilität – insgesamt2%

Funktionalität insgesamt2%

Verriegelungsmechanismus2%

beworben Vs Tatsächliches Produkt2%

Gewicht schwer1%

Farbe1%

Common questions

Is zahnbürsten etui profitable to sell on Amazon Germany?: The niche generates €115K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the zahnbürsten etui niche?: 15 brands and 20 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in zahnbürsten etui?: Top complaints mined from reviews: Geruch, Qualität insgesamt, Gesamtgröße. The return rate is 1.1%.
When does demand for zahnbürsten etui peak?: Demand peaks in Jul–Aug; the busiest month runs 1.8× the quietest.
What does it cost to enter the zahnbürsten etui niche?: Listings span €2.55–€10.08; the average listing price is €5.41 (sweet spot $15–$100). The average incumbent carries 1,039 reviews — the moat a new listing must climb.

zahnbürsten etui

zahnbürsten etui market data

Competition & brand share

Demand & seasonality

Top zahnbürsten etui search terms

Top zahnbürsten etui products on Amazon

Top sellers

Newest

Trending

What buyers say about zahnbürsten etui

What buyers love

What buyers complain about

Top return reasons

Common questions

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