Is zahnbürsten profitable to sell on Amazon Germany?

The niche generates €33.0M/yr across 50 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (58/100).

How competitive is the zahnbürsten niche?

10 brands and 327 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in zahnbürsten?

Top complaints mined from reviews: Haltbarkeit, Aufladen, Mundhygiene. The return rate is 1.7%.

When does demand for zahnbürsten peak?

Demand peaks in Apr–Jun–Jul–Aug–Sep–Oct; the busiest month runs 41.5× the quietest.

What does it cost to enter the zahnbürsten niche?

Listings span €1.57–€261.70; the average listing price is €65.92 (sweet spot $15–$100). The average incumbent carries 5,289 reviews — the moat a new listing must climb.

zahnbürsten

Worth a look

Shows a $33.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible€33.0M

€33.0M/yr · 12.3M searches

Avg price

Great€65.92

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Price range

Okay€1.57–€261.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad5,288.82

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-9.7%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon Germany niche tracking, zahnbürsten is a €33.0M/yr Amazon Germany market (12.3M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–Jun–Jul–Aug–Sep–Oct. Verdict: Worth a look — 58/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

zahnbürsten market data

Units sold / yr: 400K–500K; avg 8,000–10,000/product
Revenue / yr: €26.4M–€33.0M; units × avg price
Conversion rate: 4.1%
Avg BSR: #9
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

10 falling

Sellers

327

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

38%

Top 20: 75%

Open market

Oral-B60%
PHILIPS14%
WonderSmile11%
7MAGIC4%
TEETHEORY3%
CURAPROX2%
Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.

Peak months: Apr, Jun, Jul, Aug, Sep, Oct · busiest ÷ quietest = 41.5×

Open Trend

Top zahnbürsten search terms

elektrische zahnbürste4.1M/yr -11.8%2.8% conv.
oral b zahnbürste elektrische1.7M/yr -14.3%2.8% conv.
zahnbürste elektrisch1.2M/yr -11.0%2.6% conv.
oral b991K/yr -2.3%1.8% conv.
zahnbürste692K/yr +2.5%5.3% conv.
schallzahnbürste944K/yr -18.4%2.0% conv.
elektrische zahnbürste oral b447K/yr -8.2%3.5% conv.
oral b zahnbürste453K/yr -5.1%2.6% conv.
ultraschall zahnbürsten405K/yr -18.2%2.1% conv.
curaprox245K/yr +2.7%2.0% conv.

All search terms

Top zahnbürsten products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oral-B Vitality Pro Elektrische Zahnbürste Electric Toothbrush Inkl. 1 Aufsteckbürste 3 Putzmodi für Zahnpflege Zahnbürste Elektrisch Designed by Braun Schwarz

Oral-B€18.024.4★45,314 rev

WonderSmile Schallzahnbürste Pro - Testsieger 2026* - Elektrische Zahnbürste IPX8 4 Programme - mit Ladestation & 60 Tage Power Batterie mit Smart-Bürstenkopf (Ultimate Black)

WonderSmile€64.424.5★4,210 rev

Oral-B Pro Series 3 Elektrische Zahnbürste Electric Toothbrush Inkl. 3 Aufsteckbürsten 3 Putzmodi Zahnbürste Elektrisch Designed by Braun Schwarz

Oral-B€42.184.4★6,411 rev

Oral-B Pro Series 1 Plus Edition Elektrische Zahnbürste mit 3 Aufsteckbürsten Schwarz - Electric Toothbrush Inkl. 3 Putzmodi für Zahnpflege Designed by Braun

Oral-B€30.994.4★2,482 rev

Oral-B iO Series 2 Elektrische Zahnbürste Electric Toothbrush Inkl. 1 Aufsteckbürste Reise-Etui 3 Putzmodi für Zahnpflege GUT GETESTET (2 2) von STIFTUNG WARENTEST Designed by Braun Schwarz

Oral-B€40.504.4★2,040 rev

Newest

by launch date

Schallzahnbürste für Erwachsene mit 8 Bürstenköpfen Schallzahnbürste Testsieger 40.000 VPM 5 Modi 30 Tage Laufzeit & Schnellladung IPX7 Wasserdicht Schwarz

TEETHEORY€15.617,260 rev

8mo ago

Elektrische Zahnbürste für Erwachsene und Kinder - Schallzahnbürste Electric Toothbrush mit 8 Bürstenköpfen (3 Typen) 90 Tagen Akkulaufzeit 5-Modi 50000VPM Reiseetui Timer

YTEATH PRO€15.841,613 rev

12mo ago

Oral-B iO Series 2 Elektrische Zahnbürste Electric Toothbrush Inkl. 1 Aufsteckbürste Reise-Etui 3 Putzmodi für Zahnpflege GUT GETESTET (2 2) von STIFTUNG WARENTEST Designed by Braun Pink

Oral-B€50.832,552 rev

1y ago

Oral-B iO Series 2 Elektrische Zahnbürste Electric Toothbrush Inkl. 1 Aufsteckbürste Reise-Etui 3 Putzmodi für Zahnpflege GUT GETESTET (2 2) von STIFTUNG WARENTEST Designed by Braun Grün

Oral-B€45.282,552 rev

1y ago

Oral-B iO Series 2 Elektrische Zahnbürste/Electric Toothbrush 1 Aufsteckbürste 3 Putzmodi für Zahnpflege Magnet-Technologie Reise-Etui Designed by Braun Night Black

Oral-B€38.351,890 rev

1y ago

What buyers say about zahnbürsten

What buyers praise and complain about, mined from review topics.

What buyers love

Mundhygiene36%

“Sonic Toothbrush”

Preis-Leistungs-Verhältnis10%

“Top Deal”

Qualität insgesamt10%

“SUPER PRODUKT”

Akkulaufzeit6%

“14 Tage Akku-Power”

Einfache Reinigung6%

“Bestes Reinigungsergebnis”

beworben Vs Tatsächliches Produkt3%

“Wie erhofft”

Benutzerfreundlichkeit3%

“Simple”

Reinigung2%

“Super Putzergebnis”

Aufladen2%

“iO Sense Ladestation: Das absolute Highlight”

Design insgesamt2%

“modernes Design”

What buyers complain about

Haltbarkeit14%

“Nach fast drei Jahren defekt”

Aufladen11%

“Akku schnell defekt, sonst in Ordnung”

Mundhygiene11%

“Das ist die zweite Zahnbürste von Oral-B mit der ich Probleme habe”

Akkulaufzeit10%

“Akku hält keine 2 Minuten”

Preis-Leistungs-Verhältnis6%

“Preis steigt”

Qualität insgesamt6%

“Wie zahlreiche Negative Rezessionen vorher, entscheidet euch für ein anderes Produkt”

Einfache Reinigung3%

“Staubig”

Stärke2%

“Klobig”

Schwingung/Geschwindigkeitskontrolle2%

“Absolut schwache Vibrationsstärke”

Funktionalität insgesamt1%

“Funktioniert nicht”

Top return reasons

Aufladen13%

Funktionalität insgesamt13%

Mundhygiene8%

Gesamtgröße6%

Defekt Material/Teile6%

Produktzustand6%

Qualität insgesamt5%

Stärke4%

Akkulaufzeit4%

beworben Vs Tatsächliches Produkt3%

Common questions

Is zahnbürsten profitable to sell on Amazon Germany?: The niche generates €33.0M/yr across 50 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (58/100).
How competitive is the zahnbürsten niche?: 10 brands and 327 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in zahnbürsten?: Top complaints mined from reviews: Haltbarkeit, Aufladen, Mundhygiene. The return rate is 1.7%.
When does demand for zahnbürsten peak?: Demand peaks in Apr–Jun–Jul–Aug–Sep–Oct; the busiest month runs 41.5× the quietest.
What does it cost to enter the zahnbürsten niche?: Listings span €1.57–€261.70; the average listing price is €65.92 (sweet spot $15–$100). The average incumbent carries 5,289 reviews — the moat a new listing must climb.

zahnbürsten

zahnbürsten market data

Competition & brand share

Demand & seasonality

Top zahnbürsten search terms

Top zahnbürsten products on Amazon

Top sellers

Newest

Trending

What buyers say about zahnbürsten

What buyers love

What buyers complain about

Top return reasons

Common questions

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