Zahnbürsten
Zahnbürsten shows a $33.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 12% of 2,966 Drogerie & Körperpflege niches · +9 vs the category median of 49
Is Zahnbürsten profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Zahnbürsten is a €33.0M/yr Amazon Germany market (12.3M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–Jun–Jul–Aug–Sep–Oct. Verdict: Worth a look — 58/100.
Zahnbürsten: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -9.7% over the last 90 days and 4.1% of searches end in a purchase.
€33.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 50 products
Top Zahnbürsten products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Oral-B Vitality Pro Elektrische Zahnbürste Electric Toothbrush Inkl. 1 Aufsteckbürste 3 Putzmodi für Zahnpflege Zahnbürste Elektrisch Designed by Braun Schwarz
- Price
- €18.02
- Rating
- 4.4/5
- Reviews
- 45,314
- Age
- 4y ago
WonderSmile Schallzahnbürste Pro - Testsieger 2026* - Elektrische Zahnbürste IPX8 4 Programme - mit Ladestation & 60 Tage Power Batterie mit Smart-Bürstenkopf (Ultimate Black)
- Price
- €64.42
- Rating
- 4.5/5
- Reviews
- 4,210
- Age
- 4y ago
Oral-B Pro Series 3 Elektrische Zahnbürste Electric Toothbrush Inkl. 3 Aufsteckbürsten 3 Putzmodi Zahnbürste Elektrisch Designed by Braun Schwarz
- Price
- €42.18
- Rating
- 4.4/5
- Reviews
- 6,411
- Age
- 3y ago
Oral-B Pro Series 1 Plus Edition Elektrische Zahnbürste mit 3 Aufsteckbürsten Schwarz - Electric Toothbrush Inkl. 3 Putzmodi für Zahnpflege Designed by Braun
- Price
- €30.99
- Rating
- 4.4/5
- Reviews
- 2,482
- Age
- 4y ago
Oral-B iO Series 2 Elektrische Zahnbürste Electric Toothbrush Inkl. 1 Aufsteckbürste Reise-Etui 3 Putzmodi für Zahnpflege GUT GETESTET (2 2) von STIFTUNG WARENTEST Designed by Braun Schwarz
- Price
- €40.50
- Rating
- 4.4/5
- Reviews
- 2,040
- Age
- 1y ago
Trending
90-day click momentum
Schallzahnbürste für Erwachsene mit 8 Bürstenköpfen Schallzahnbürste Testsieger 40.000 VPM 5 Modi 30 Tage Laufzeit & Schnellladung IPX7 Wasserdicht Schwarz
- Price
- €15.61
- Rating
- 4.4/5
- Reviews
- 7,260
- Age
- 8mo ago
Oral-B iO Series 2 Elektrische Zahnbürste Electric Toothbrush Inkl. 1 Aufsteckbürste Reise-Etui 3 Putzmodi für Zahnpflege GUT GETESTET (2 2) von STIFTUNG WARENTEST Designed by Braun Schwarz
- Price
- €40.50
- Rating
- 4.4/5
- Reviews
- 2,040
- Age
- 1y ago
Oral-B Pro Series 3 Elektrische Zahnbürste Doppelpack Electric Toothbrush Inkl. 4 Aufsteckbürsten 3 Putzmodi für Zahnpflege Zahnbürste Elektrisch Designed by Braun Schwarz und Weiß
- Price
- €64.75
- Rating
- 4.4/5
- Reviews
- 6,408
- Age
- 3y ago
Oral-B Vitality Pro Elektrische Zahnbürste Electric Toothbrush Inkl. 1 Aufsteckbürste 3 Putzmodi für Zahnpflege Zahnbürste Elektrisch Designed by Braun Lila
- Price
- €19.68
- Rating
- 4.4/5
- Reviews
- 45,338
- Age
- 4y ago
Oral-B iO Series 2 Elektrische Zahnbürste/Electric Toothbrush 1 Aufsteckbürste 3 Putzmodi für Zahnpflege Magnet-Technologie Reise-Etui Designed by Braun Night Black
- Price
- €38.35
- Rating
- 4.4/5
- Reviews
- 1,890
- Age
- 1y ago
Newest
by launch dateSchallzahnbürste für Erwachsene mit 8 Bürstenköpfen Schallzahnbürste Testsieger 40.000 VPM 5 Modi 30 Tage Laufzeit & Schnellladung IPX7 Wasserdicht Schwarz
- Price
- €15.61
- Rating
- 4.4/5
- Reviews
- 7,260
- Age
- 8mo ago
Elektrische Zahnbürste für Erwachsene und Kinder - Schallzahnbürste Electric Toothbrush mit 8 Bürstenköpfen (3 Typen) 90 Tagen Akkulaufzeit 5-Modi 50000VPM Reiseetui Timer
- Price
- €15.84
- Rating
- 4.4/5
- Reviews
- 1,613
- Age
- 12mo ago
Oral-B iO Series 2 Elektrische Zahnbürste Electric Toothbrush Inkl. 1 Aufsteckbürste Reise-Etui 3 Putzmodi für Zahnpflege GUT GETESTET (2 2) von STIFTUNG WARENTEST Designed by Braun Pink
- Price
- €50.83
- Rating
- 4.4/5
- Reviews
- 2,552
- Age
- 1y ago
Oral-B iO Series 2 Elektrische Zahnbürste Electric Toothbrush Inkl. 1 Aufsteckbürste Reise-Etui 3 Putzmodi für Zahnpflege GUT GETESTET (2 2) von STIFTUNG WARENTEST Designed by Braun Grün
- Price
- €45.28
- Rating
- 4.4/5
- Reviews
- 2,552
- Age
- 1y ago
Oral-B iO Series 2 Elektrische Zahnbürste/Electric Toothbrush 1 Aufsteckbürste 3 Putzmodi für Zahnpflege Magnet-Technologie Reise-Etui Designed by Braun Night Black
- Price
- €38.35
- Rating
- 4.4/5
- Reviews
- 1,890
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
10 falling
Sellers
327
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
38%
Top 20: 75%
Open market
6%
- Oral-B60%
- PHILIPS14%
- WonderSmile11%
- 7MAGIC4%
- TEETHEORY3%
- CURAPROX2%
- Open — no brand owns it (4 brands, 6%)
Zahnbürsten demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, Jun, Jul, Aug, Sep, Oct · busiest ÷ quietest = 41.5×
Top Zahnbürsten search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- elektrische zahnbürste4.1M/yr
- oral b zahnbürste elektrische1.7M/yr
- zahnbürste elektrisch1.2M/yr
- oral b991K/yr
- zahnbürste692K/yr
- schallzahnbürste944K/yr
- elektrische zahnbürste oral b447K/yr
- oral b zahnbürste453K/yr
- ultraschall zahnbürsten405K/yr
- curaprox245K/yr
What reviews say buyers love and hate about Zahnbürsten
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Sonic Toothbrush”
“Top Deal”
“SUPER PRODUKT”
“14 Tage Akku-Power”
“Bestes Reinigungsergebnis”
What buyers complain about
65% of reviews“Nach fast drei Jahren defekt”
“Akku schnell defekt, sonst in Ordnung”
“Das ist die zweite Zahnbürste von Oral-B mit der ich Probleme habe”
“Akku hält keine 2 Minuten”
“Preis steigt”
Zahnbürsten return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Zahnbürsten questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
