Is Zahnbürsten profitable to sell on Amazon Germany?

Flapen scores Zahnbürsten 58 out of 100 on Amazon Germany, a Maybe. Shoppers spend €33.0M a year across 50 tracked products. 7 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew -9.7% in the last 90 days.

How competitive is the Zahnbürsten niche on Amazon Germany?

10 brands and 327 sellers compete in Zahnbürsten on Amazon Germany. The top 5 Zahnbürsten products take 38% of clicks, and the top 5 brands take 92%.

What do buyers complain about in Zahnbürsten?

Zahnbürsten buyers on Amazon Germany complain most about Haltbarkeit, Aufladen, and Mundhygiene. An estimated 1.7% of orders come back.

When does demand for Zahnbürsten peak?

Search demand for Zahnbürsten on Amazon Germany peaks in Apr–Jun–Jul–Aug–Sep–Oct, and the busiest month runs 41.5× the quietest.

What does it cost to enter the Zahnbürsten niche?

Zahnbürsten sells for €65.92 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €1.57 to €261.70. The average product has 5,289 reviews, the count a new listing must catch up to.

Zahnbürsten

Maybe

Shoppers spend an estimated $33.0M a year here. But demand is soft, at -9.7% this quarter, so Zahnbürsten is a Maybe.

Filters High Price

Flapen Score: 58
58 / 100Top 12% of 2,966 Drogerie & Körperpflege niches · +9 vs the category median of 49
Market size: €33.0M/yr12.3M searches / yr
90-day growth: -9.7%search demand this quarter
Competition: 38%top-5 click share · 10 brands · 327 sellers

Flapen Score

Zahnbürsten against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Zahnbürsten is stronger. Inside it, weaker.

58Maybe

This niche Category average

See the method

Market

The Zahnbürsten market on Amazon at a glance

Shoppers on Amazon Germany searched for Zahnbürsten 12.3M times last year and spent an estimated €33.0M. The top 5 brands take 92% of clicks. Demand peaks in Apr–Jun–Jul–Aug–Sep–Oct. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 12.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €33.0M a year.

Searches, last 12 months: 12.3M
Growth, 90 days vs prior 90: -9.7%
Conversion, latest week: 4.1%
Market size, estimated: €33.0Ma year
Peak month: July41.5× the quietest month
Top search term: elektrische zahnbürste4.1M searches a year

02 · Price

A sale here is worth €65.92.

Listings sell for €65.92 on average, from €1.57 to €261.70. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 8,000 to 10,000 of them. At €65.92 that is €527K to €659K a year per listing.

Average price: €65.92inside the $15 to $100 sweet spot
Price range: €1.57–€261.70
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 400K–500K
Units per listing a year: 8,000–10,000
Revenue per listing a year: €527K–€659K
Returns: 1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Mund- & Zahnpflege. It carries 5,289 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings: 76%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #9in Mund- & Zahnpflege
Average rating: 4.41 starsAmazon Germany average 4.37 stars
Average reviews: 5,289per listing
Listings tracked: 50

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months: 7
Successful launches: 7Amazon's first-year sales bar
Average brand age: 42 months

Products

Top Zahnbürsten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

10 falling

Sellers

327

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

38%

Top 20: 75%

Open market

Brand 160%
Brand 214%
Brand 311%
Brand 44%
Brand 53%
Brand 62%
Open — no brand owns it (4 brands, 6%)

Demand

Zahnbürsten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Apr, Jun, Jul, Aug, Sep, Oct · busiest ÷ quietest = 41.5×

Search terms

Top Zahnbürsten search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

elektrische zahnbürste4.1M/yr -11.8%2.8% conv.
oral b zahnbürste elektrische1.7M/yr -14.3%2.8% conv.
zahnbürste elektrisch1.2M/yr -11.0%2.6% conv.
oral b991K/yr -2.3%1.8% conv.
zahnbürste692K/yr +2.5%5.3% conv.
schallzahnbürste944K/yr -18.4%2.0% conv.
elektrische zahnbürste oral b447K/yr -8.2%3.5% conv.
oral b zahnbürste453K/yr -5.1%2.6% conv.
ultraschall zahnbürsten405K/yr -18.2%2.1% conv.
curaprox245K/yr +2.7%2.0% conv.

Reviews and returns

What reviews say buyers love and hate about Zahnbürsten

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Mundhygiene”

14%of negative reviews mention “Haltbarkeit”

1.7%of orders come back

“Nach fast drei Jahren defekt”

A buyer, on “Haltbarkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Zahnbürsten questions

Answered from the same tracked data.

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