Is Zahnbürste Weich profitable to sell on Amazon Germany?

Flapen scores Zahnbürste Weich 46 out of 100 on Amazon Germany, a Fail. Shoppers spend €97K a year across 32 tracked products. Search demand grew -10.7% in the last 90 days.

How competitive is the Zahnbürste Weich niche on Amazon Germany?

9 brands and 75 sellers compete in Zahnbürste Weich on Amazon Germany. The top 5 Zahnbürste Weich products take 44% of clicks, and the top 5 brands take 96%.

What do buyers complain about in Zahnbürste Weich?

Zahnbürste Weich buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Qualität insgesamt, and Mundhygiene. An estimated 0.1% of orders come back.

When does demand for Zahnbürste Weich peak?

Search demand for Zahnbürste Weich on Amazon Germany peaks in Jan–Feb–Mar–Oct–Nov, and the busiest month runs 5.7× the quietest.

What does it cost to enter the Zahnbürste Weich niche?

Zahnbürste Weich sells for €8.21 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.16 to €29.10. The average product has 1,202 reviews, the count a new listing must catch up to.

Zahnbürste Weich

Fail

The top 5 brands take 96% of clicks, so Zahnbürste Weich is a Fail.

Flapen Score: 46
46 / 100Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49
Market size: €97K/yr91K searches / yr
90-day growth: -10.7%search demand this quarter
Competition: 44%top-5 click share · 9 brands · 75 sellers

Flapen Score

Zahnbürste Weich against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Zahnbürste Weich is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Zahnbürste Weich market on Amazon at a glance

Shoppers on Amazon Germany searched for Zahnbürste Weich 91K times last year and spent an estimated €97K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Mar–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €97K a year.

Searches, last 12 months: 91K
Growth, 90 days vs prior 90: -10.7%
Conversion, latest week: 13.0%
Market size, estimated: €97Ka year
Peak month: November5.7× the quietest month
Top search term: meridol zahnbürste34K searches a year

02 · Price

A sale here is worth €8.21.

Listings sell for €8.21 on average, from €1.16 to €29.10. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €8.21 that is €2K to €4K a year per listing.

Average price: €8.21under the $15 to $100 sweet spot
Price range: €1.16–€29.10
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 250–500
Revenue per listing a year: €2K–€4K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

16% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #219 within Mund- & Zahnpflege. It carries 1,202 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings: 16%
Prime listings: 75%
Out of stock, average day: 0.0%
Average rank: #219in Mund- & Zahnpflege
Average rating: 4.65 starsAmazon Germany average 4.37 stars
Average reviews: 1,202per listing
Listings tracked: 32

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 54 months

Products

Top Zahnbürste Weich products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

44%

Top 20: 90%

Open market

Brand 155%
Brand 234%
Brand 33%
Brand 42%
Brand 52%
Brand 62%
Open — no brand owns it (3 brands, 2%)

Demand

Zahnbürste Weich search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Mar, Oct, Nov · busiest ÷ quietest = 5.7×

Search terms

Top Zahnbürste Weich search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

meridol zahnbürste34K/yr -9.4%10.5% conv.
elmex zahnbürste30K/yr -17.5%6.5% conv.
zahnbürste extra weich7K/yr +5.9%9.2% conv.
zahnbürste elmex7K/yr -0.7%9.8% conv.
zahnbürste meridol4K/yr +3.7%11.3% conv.
zahnbürste sensitiv4K/yr -2.7%9.3% conv.
meridol zahnbürste extra sanft5K/yr -32.6%12.3% conv.

Reviews and returns

What reviews say buyers love and hate about Zahnbürste Weich

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Mundhygiene”

21%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.1%of orders come back

“sind recht teuer”

A buyer, on “Preis-Leistungs-Verhältnis”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Zahnbürste Weich questions

Answered from the same tracked data.

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