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Zahnbürste Weich

brand-locked demand (top 5 brands take 96% of clicks) — Zahnbürste Weich doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49

Market size 24Growth 20Conversion 96Competition 68Returns 99Price range 50Avg price 23Brand share 9Review moat 57Quality gap 22
This niche Category average · 2,966 niches

Is Zahnbürste Weich profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Zahnbürste Weich is a €97K/yr Amazon Germany market (91K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Mar–Oct–Nov. Verdict: Skip it — 46/100.

Zahnbürste Weich: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.7% over the last 90 days and 13.0% of searches end in a purchase.

€97K

revenue / yr

Units sold / yr15K
Search volume / yr-10.7%91K
Conversion rate13.0%
Avg price€8.21

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers9 · 75
Top-5 product click share44%
Open market4%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement16%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews1,202

Top Zahnbürste Weich products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€6K€9K€12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

75

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

44%

Top 20: 90%

Open market

2%

  • Meridol55%
  • ELMEX34%
  • Dr.BEST3%
  • Elmex2%
  • Colgate2%
  • CURAPROX2%
  • Open — no brand owns it (3 brands, 2%)

Zahnbürste Weich demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume91KCVR13.0%Products32Brands9Top 5 Brands96%OOS Rate0.0%Rating4.7★Reviews1,202Avg BSR#219
18K13KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Oct, Nov · busiest ÷ quietest = 5.7×

Top Zahnbürste Weich search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • meridol zahnbürste34K/yr
  • elmex zahnbürste30K/yr
  • zahnbürste extra weich7K/yr
  • zahnbürste elmex7K/yr
  • zahnbürste meridol4K/yr
  • zahnbürste sensitiv4K/yr
  • meridol zahnbürste extra sanft5K/yr

What reviews say buyers love and hate about Zahnbürste Weich

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Mundhygiene37%

Parodontax Complete Protection Zahnbürst

Qualität insgesamt13%

Super Produkt

Weiches Gefühl9%

Wirklich super soft

Zahnempfindlichkeit7%

Die Dr. BEST Ultra Sensitive Zahnbürste, Ultra-Soft (1 Stück), mit DualSoft Technologie: spezielle Kombination aus ultra-sanften Nanoborsten und hauchfeinen Komfortborsten für schmerzempfindliche Zähne.

Preis-Leistungs-Verhältnis6%

Gute Investition

What buyers complain about

68% of reviews
Preis-Leistungs-Verhältnis21%

sind recht teuer

Qualität insgesamt13%

leider mit Qualitätsfehler

Mundhygiene11%

Zahnbürste extrem

Hartes Gefühl10%

Die hier ist definitiv etwas härter

Haftung/Klebrigkeit4%

Würde Man Klebrigen Fett Nicht AbKriegen

Zahnbürste Weich return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
25%
2Farbe
16%
3Weiches Gefühl
13%
4beworben Vs Tatsächliches Produkt
8%
5Mundhygiene
7%

Common Zahnbürste Weich questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zahnbürste Weich 46/100 on Amazon Germany — Skip it. The niche generates €97K/yr across 32 tracked products. Search demand moved -10.7% over the last 90 days.
Search demand for Zahnbürste Weich on Amazon Germany peaks in Jan–Feb–Mar–Oct–Nov, where the busiest month runs 5.7× the quietest.