Is Zahnbürste Aufsatz profitable to sell on Amazon Germany?

Flapen scores Zahnbürste Aufsatz 50 out of 100 on Amazon Germany, a Maybe. Shoppers spend €110K a year across 40 tracked products. Search demand grew -12.7% in the last 90 days.

How competitive is the Zahnbürste Aufsatz niche on Amazon Germany?

11 brands and 233 sellers compete in Zahnbürste Aufsatz on Amazon Germany. The top 5 Zahnbürste Aufsatz products take 40% of clicks, and the top 5 brands take 93%.

What do buyers complain about in Zahnbürste Aufsatz?

Zahnbürste Aufsatz buyers on Amazon Germany complain most about Mundhygiene, Qualität insgesamt, and Haltbarkeit. An estimated 1.1% of orders come back.

When does demand for Zahnbürste Aufsatz peak?

Search demand for Zahnbürste Aufsatz on Amazon Germany peaks in Nov–Dec, and the busiest month runs 2.6× the quietest.

What does it cost to enter the Zahnbürste Aufsatz niche?

Zahnbürste Aufsatz sells for €26.45 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €4.84 to €77.55. The average product has 10,902 reviews, the count a new listing must catch up to.

Zahnbürste Aufsatz

Maybe

Products sell for $26.45 on average, inside the sweet spot. But the top 5 brands take 93% of clicks, so Zahnbürste Aufsatz is a Maybe.

Flapen Score: 50
50 / 100Top 44% of 2,966 Drogerie & Körperpflege niches · +1 vs the category median of 49
Market size: €110K/yr79K searches / yr
90-day growth: -12.7%search demand this quarter
Competition: 40%top-5 click share · 11 brands · 233 sellers

Flapen Score

Zahnbürste Aufsatz against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Zahnbürste Aufsatz is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Zahnbürste Aufsatz market on Amazon at a glance

Shoppers on Amazon Germany searched for Zahnbürste Aufsatz 79K times last year and spent an estimated €110K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €110K a year.

Searches, last 12 months: 79K
Growth, 90 days vs prior 90: -12.7%
Conversion, latest week: 5.3%
Market size, estimated: €110Ka year
Peak month: December2.6× the quietest month
Top search term: oral b professional care19K searches a year

02 · Price

A sale here is worth €26.45.

Listings sell for €26.45 on average, from €4.84 to €77.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €26.45 that is €0 to €3K a year per listing.

Average price: €26.45inside the $15 to $100 sweet spot
Price range: €4.84–€77.55
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: €0–€3K
Returns: 1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #49 within Mund- & Zahnpflege. It carries 10,902 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings: 57%
Prime listings: 93%
Out of stock, average day: 4.2%
Average rank: #49in Mund- & Zahnpflege
Average rating: 4.46 starsAmazon Germany average 4.37 stars
Average reviews: 10,902per listing
Listings tracked: 40

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 50 months

Products

Top Zahnbürste Aufsatz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

233

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

Brand 160%
Brand 213%
Brand 311%
Brand 47%
Brand 53%
Brand 62%
Open — no brand owns it (5 brands, 5%)

Demand

Zahnbürste Aufsatz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Zahnbürste Aufsatz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

oral b professional care19K/yr -36.5%3.1% conv.
braun oral b professional care8K/yr +9.4%1.5% conv.
zahnbürste aufsatz8K/yr +26.3%6.5% conv.
elektrische zahnbürste aufsätze7K/yr -5.4%9.1% conv.
elektrische zahnbürste aufsatz8K/yr +5.9%6.9% conv.
elektrische zahnbürste ersatzbürsten5K/yr -6.0%5.5% conv.
oral b clean and protect6K/yr -43.7%0.4% conv.
oral b 37564K/yr -17.0%1.4% conv.
oral b 3757 elektrische zahnbürste4K/yr -15.9%1.5% conv.
oral b professional5K/yr -26.3%3.7% conv.

Reviews and returns

What reviews say buyers love and hate about Zahnbürste Aufsatz

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Mundhygiene”

12%of negative reviews mention “Mundhygiene”

1.1%of orders come back

“Das ist die zweite Zahnbürste von Oral-B mit der ich Probleme habe”

A buyer, on “Mundhygiene”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Zahnbürste Aufsatz questions

Answered from the same tracked data.

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