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zahnbürste aufsatz

Worth a look

Shows a sweet-spot price point ($26.45 avg), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Market size 26Growth 19Conversion 60Competition 75Returns 93Price range 84Avg price 95Brand share 18Review moat 21Quality gap 48

Avg price

Incredible€26.45

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great€4.84–€77.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€110K

€110K/yr · 79K searches

Review moat

Bad10,901.7

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.7%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, zahnbürste aufsatz is a €110K/yr Amazon Germany market (79K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

zahnbürste aufsatz market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
€79K–€106K
units × avg price
Conversion rate
5.3%
Avg BSR
#49
Page quality
0%
Prime
93%
Sponsored
57%
Out of stock
4.2%
Avg brand age
50 months
Avg seller age
180 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

233

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

5%

  • Oral-B60%
  • genkent13%
  • Betterchoi11%
  • Sdiveson7%
  • HSYTEK3%
  • Qitizu2%
  • Open — no brand owns it (5 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.
7K5KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Top zahnbürste aufsatz search terms

  • oral b professional care19K/yr
  • braun oral b professional care8K/yr
  • zahnbürste aufsatz8K/yr
  • elektrische zahnbürste aufsätze7K/yr
  • elektrische zahnbürste aufsatz8K/yr
  • elektrische zahnbürste ersatzbürsten5K/yr
  • oral b clean and protect6K/yr
  • oral b 37564K/yr
  • oral b 3757 elektrische zahnbürste4K/yr
  • oral b professional5K/yr
All search terms

Top zahnbürste aufsatz products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€4K8%€9K12%€13K16%€18K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about zahnbürste aufsatz

What buyers praise and complain about, mined from review topics.

What buyers love

Mundhygiene28%

“Oral-B Pro Precision Clean”

Qualität insgesamt15%

“Super Produkt”

Preis-Leistungs-Verhältnis15%

“Super Deal”

Gesamtgröße10%

“PASST”

beworben Vs Tatsächliches Produkt7%

“Tut was sie soll”

Einfache Reinigung3%

“Reinigt”

Akkulaufzeit1%

“Starker Akku”

Benutzerfreundlichkeit1%

“Einfache Handhabung”

Zahnaufhellung1%

“Absolute Knallerzahnbürste”

Haltbarkeit1%

“Läuft seit 2 Jahren ohne Probleme”

What buyers complain about

Mundhygiene12%

“Das ist die zweite Zahnbürste von Oral-B mit der ich Probleme habe”

Qualität insgesamt12%

“Not worth the hype – disappointing quality and performance”

Haltbarkeit11%

“Nach fast drei Jahren defekt”

Akkulaufzeit8%

“Akku hält keine 2 Minuten”

Preis-Leistungs-Verhältnis8%

“Preisbetrug bei Amazon”

Aufladen7%

“Akkuprobleme”

Gesamtgröße4%

“Passt nicht”

Farbe3%

“Fehlende Farbindikatoren”

Hartes Gefühl3%

“Sind halt eher hart”

Einfache Reinigung2%

“However, the overall cleaning performance is underwhelming”

Top return reasons

Gesamtgröße38%
Kompatibilität – insgesamt10%
Mundhygiene7%
Funktionalität insgesamt7%
Aufladen6%
Qualität insgesamt4%
Produktzustand4%
beworben Vs Tatsächliches Produkt3%
Defekt Material/Teile3%
Akkulaufzeit3%

Common questions

Is zahnbürste aufsatz profitable to sell on Amazon Germany?
The niche generates €110K/yr across 40 tracked products. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the zahnbürste aufsatz niche?
11 brands and 233 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in zahnbürste aufsatz?
Top complaints mined from reviews: Mundhygiene, Qualität insgesamt, Haltbarkeit. The return rate is 1.1%.
When does demand for zahnbürste aufsatz peak?
Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the zahnbürste aufsatz niche?
Listings span €4.84–€77.55; the average listing price is €26.45 (sweet spot $15–$100). The average incumbent carries 10,902 reviews — the moat a new listing must climb.