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Zahn

Zahn shows beatable incumbent ratings (2.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look

Top 10% of 2,966 Drogerie & Körperpflege niches · +10 vs the category median of 49

Market size 32Growth 16Conversion 25Competition 79Returns 82Price range 59Avg price 87Brand share 94Review moat 45Quality gap 100
This niche Category average · 2,966 niches

Is Zahn profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Zahn is a €147K/yr Amazon Germany market (370K searches/yr). The top 5 brands hold 41% of demand. Verdict: Worth a look — 59/100.

Zahn: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.9% over the last 90 days and 2.0% of searches end in a purchase.

€147K

revenue / yr

Units sold / yr10K
Search volume / yr-18.9%370K
Conversion rate2.0%
Avg price€19.90

Who owns the niche?

The top 5 brands hold 41% of demand, so 59% of the market is open.

59%

open market share

Brands · sellers55 · 96
Top-5 product click share36%
Open market59%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 2.7★ — the gap to enter on.

0/100

page quality · 73 products

Sponsored placement88%
New entrants (1y)50· 2 succeeded
Avg rating2.7★
Avg reviews2,022

Top Zahn products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

€0€4K€9K€13K€18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

55 rising

Sellers

96

Top-5 brand share

41%

Top 20: 72%

Top-5 click share

36%

Top 20: 62%

Open market

55%

  • Hapefeey11%
  • Ceonam11%
  • SPOKKI9%
  • Laboratoire Medident6%
  • Instant Smile5%
  • QyizuiPcn4%

Zahn demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume370KCVR2.0%Products73Brands55Top 5 Brands41%OOS Rate16.6%Rating2.7★Reviews2,022Avg BSR#159
15K10KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Zahn search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • zahnersatz61K/yr
  • zahn73K/yr
  • zähne51K/yr
  • zähne zum aufstecken47K/yr
  • zahnersatz zum aufstecken47K/yr
  • künstliche zähne16K/yr
  • falsche zähne20K/yr
  • veneers zähne zum aufstecken13K/yr
  • teeth13K/yr
  • fake zähne10K/yr

What reviews say buyers love and hate about Zahn

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Mundhygiene18%

Super Dental Besteck

Qualität insgesamt15%

Super Produkt

Benutzerfreundlichkeit10%

Mega einfach

Preis-Leistungs-Verhältnis9%

Preis / Leistung super

Gesamtgröße8%

Comfort Fit

What buyers complain about

65% of reviews
Qualität insgesamt15%

Müll

Haltbarkeit9%

Kurze Haltbarkeit

beworben Vs Tatsächliches Produkt8%

Achtung Abzocke, irreführend

Mundhygiene8%

Mundsusche

Preis-Leistungs-Verhältnis6%

schade ums Geld

Zahn return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
20%
2Funktionalität insgesamt
15%
3Qualität insgesamt
11%
4beworben Vs Tatsächliches Produkt
10%
5Defekt Material/Teile
3%

Common Zahn questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zahn 59/100 on Amazon Germany — Worth a look. The niche generates €147K/yr across 73 tracked products. 2 of 50 products launched in the last 360 days are still selling. Search demand moved -18.9% over the last 90 days.
Search demand for Zahn on Amazon Germany is steady year-round — the busiest month runs 1.7× the quietest.