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Wünschelrute

Maybe

The top 5 brands take only 48% of clicks. But shoppers spend an estimated $40K a year here, so Wünschelrute is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 2,966 Drogerie & Körperpflege niches · +5 vs the category median of 49
Market size
€40K/yr67K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
45%top-5 click share · 23 brands · 44 sellers

Flapen Score

Wünschelrute against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Wünschelrute is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wünschelrute market on Amazon at a glance

Shoppers on Amazon Germany searched for Wünschelrute 67K times last year and spent an estimated €40K. The top 5 brands take 48% of clicks. Demand peaks in Apr. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €40K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
3.9%
Market size, estimated
€40Ka year
Peak month
April1.5× the quietest month
Top search term
wünschelrute39K searches a year

02 · Price

A sale here is worth €15.40.

Listings sell for €15.40 on average, from €7.79 to €29.96. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €15.40 that is €0 to €2K a year per listing.

Average price
€15.40inside the $15 to $100 sweet spot
Price range
€7.79–€29.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #714 within Alternative Medizin. It carries 351 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
83%
Out of stock, average day
6.2%
Average rank
#714in Alternative Medizin
Average rating
4.25 starsAmazon Germany average 4.37 stars
Average reviews
351per listing
Listings tracked
30

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Wünschelrute products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

44

Top-5 brand share

48%

Top 20: 98%

Top-5 click share

45%

Top 20: 90%

Open market

45%

  • Brand 112%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Wünschelrute search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 1.5×

Search terms

Top Wünschelrute search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wünschelrute39K/yr
  • wünschelrute kupfer6K/yr
  • wünschelruten8K/yr
  • wünschelrute wasseradern4K/yr
  • dowsing rods5K/yr
  • wünschelrute kaufen6K/yr

Reviews and returns

What reviews say buyers love and hate about Wünschelrute

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “beworben Vs Tatsächliches Produkt”
33%of negative reviews mention “Funktionalität insgesamt”
2.3%of orders come back
“Wie gesagt, wenn ich es selbst alleine probiere funktioniert es nicht”
A buyer, on “Funktionalität insgesamt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Wünschelrute questions

Answered from the same tracked data.