Wollwaschmittel
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 97% of clicks, so Wollwaschmittel is a Maybe.
- Flapen Score
- 56 / 100Top 18% of 2,966 Drogerie & Körperpflege niches · +7 vs the category median of 4956
- Market size
- €640K/yr495K searches / yr
- 90-day growth
- -17.0%search demand this quarter
- Competition
- 31%top-5 click share · 9 brands · 74 sellers
Flapen Score
Wollwaschmittel against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Wollwaschmittel is stronger. Inside it, weaker.
Market
The Wollwaschmittel market on Amazon at a glance
Shoppers on Amazon Germany searched for Wollwaschmittel 495K times last year and spent an estimated €640K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 495K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €640K a year.
- Searches, last 12 months
- 495K
- Growth, 90 days vs prior 90
- -17.0%
- Conversion, latest week
- 9.8%
- Market size, estimated
- €640Ka year
- Peak month
- March2.8× the quietest month
- Top search term
- ecover waschmittel107K searches a year
02 · Price
A sale here is worth €13.15.
Listings sell for €13.15 on average, from €1.92 to €46.58. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At €13.15 that is €16K to €20K a year per listing.
- Average price
- €13.15under the $15 to $100 sweet spot
- Price range
- €1.92–€46.58
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- €16K–€20K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #39 within Reinigungsmittel. It carries 1,325 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 94%
- Out of stock, average day
- 1.0%
- Average rank
- #39in Reinigungsmittel
- Average rating
- 4.63 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,325per listing
- Listings tracked
- 51
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Wollwaschmittel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
9 rising
Sellers
74
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
31%
Top 20: 73%
Open market
2%
- Brand 161%
- Brand 231%
- Brand 33%
- Brand 42%
- Brand 51%
- Brand 61%
- Open — no brand owns it (3 brands, 2%)
Demand
Wollwaschmittel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.8×
Search terms
Top Wollwaschmittel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ecover waschmittel107K/yr
- sonett waschmittel84K/yr
- ecover103K/yr
- wollwaschmittel67K/yr
- ecover waschpulver9K/yr
- bio waschmittel14K/yr
- eco ver waschmittel10K/yr
- waschmittel bio9K/yr
- ecover waschmittel pulver5K/yr
- öko waschmittel7K/yr
Reviews and returns
What reviews say buyers love and hate about Wollwaschmittel
We read the reviews and the return reasons for every product selling here.
“Der chemische Geruch blieb”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wollwaschmittel questions
Answered from the same tracked data.









