Wollwaschmittel
Wollwaschmittel shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 18% of 2,966 Drogerie & Körperpflege niches · +7 vs the category median of 49
Is Wollwaschmittel profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Wollwaschmittel is a €640K/yr Amazon Germany market (495K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 56/100.
Wollwaschmittel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -17.0% over the last 90 days and 9.8% of searches end in a purchase.
€640K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 51 products
Top Wollwaschmittel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Ecover Waschmittel Universal Hibiskus & Jasmin (5L/100 Waschladungen) Flüssigwaschmittel mit pflanzenbasierten Inhaltsstoffen pflegendes Vollwaschmittel für Erhalt und Schutz der Kleidung
- Price
- €22.02
- Rating
- 4.7/5
- Reviews
- 2,566
- Age
- 9y ago
Sonett Waschmittel Lavendel 5 Liter
- Price
- €17.37
- Rating
- 4.7/5
- Reviews
- 1,177
- Age
- 13y ago
Ecover Flüssigwaschmittel für empfindliche Textilien Ecover Waschmittel schont Wolle und Feines 22 Waschgänge 1 x 1L
- Price
- €3.78
- Rating
- 4.7/5
- Reviews
- 2,350
- Age
- 6y ago
Ecover Bio Waschmittel Color Apfelblüte & Freesien Nachfüllung Flüssigwaschmittel Colorwaschmittel für Erhalt und Schutz der Kleidung 100 Waschladungen 5L
- Price
- €21.82
- Rating
- 4.7/5
- Reviews
- 878
- Age
- 6y ago
Ecover Waschmittel Universal Hibiskus & Jasmine flüssiges Waschmittel pflegendes Vollwaschmittel zum Konservieren und Schützen der Kleidung 30 Ladungen 1.5L
- Price
- €7.33
- Rating
- 4.7/5
- Reviews
- 2,566
- Age
- 6y ago
Trending
90-day click momentum
Ecover Zero Waschmittel flüssig für Allergiker und empfindliche Haut sanfte Reinigung ohne Duftstoffe 30% höher konzentriert 28 Ladungen 1L
- Price
- €6.71
- Rating
- 4.6/5
- Reviews
- 1,453
- Age
- 11mo ago
Sonett Waschmittel Color Mint & Lemon 1 5 Liter
- Price
- €6.33
- Rating
- 4.6/5
- Reviews
- 861
- Age
- 18y ago
Sonett Waschmittel Pulver Konzentrat 2.4 kg
- Price
- €10.75
- Rating
- 4.6/5
- Reviews
- 410
- Age
- 15y ago
Ecover Spülmaschinentabs Power mit Geschirrspülsalz und Klarspüler kraftvolle Reinigung Mandarinen- und Zitronengrasduft 45 Tabs Packung
- Price
- €8.96
- Rating
- 4.6/5
- Reviews
- 362
- Age
- 1y ago
Ecover Waschmittel Color flüssig mit Apfelblüten- und Freesienduft waschmittel flüssig 30 Waschladungen 1 x 1 5L
- Price
- €6.80
- Rating
- 4.6/5
- Reviews
- 8,745
- Age
- 6y ago
Newest
by launch dateEcover Zero Waschmittel flüssig für Allergiker und empfindliche Haut sanfte Reinigung ohne Duftstoffe 30% höher konzentriert 28 Ladungen 1L
- Price
- €6.71
- Rating
- 4.6/5
- Reviews
- 1,453
- Age
- 11mo ago
Ecover Spülmaschinentabs Power mit Geschirrspülsalz und Klarspüler kraftvolle Reinigung Mandarinen- und Zitronengrasduft 45 Tabs Packung
- Price
- €8.96
- Rating
- 4.6/5
- Reviews
- 362
- Age
- 1y ago
Ecover Waschmittel Kapseln waschmittel caps mit Flieder- und Rosenduft ecover waschmittel 34 Kapseln Packung
- Price
- €10.16
- Rating
- 4.6/5
- Reviews
- 603
- Age
- 2y ago
Perwoll Wolle & Feines Waschmittel (27 Waschladungen) Feinwaschmittel reinigt sanft glättet und erneuert Fasern & verhindert Knötchen mit Dreifach-Renew-Technologie
- Price
- €4.87
- Rating
- 4.7/5
- Reviews
- 463
- Age
- 2y ago
Ecover Feinwaschmittel Schwarz & Dunkel Limette & Lotus (5 L/111 Waschladungen) Flüssigwaschmittel
- Price
- €15.88
- Rating
- 4.6/5
- Reviews
- 1,922
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
9 rising
Sellers
74
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
31%
Top 20: 73%
Open market
2%
- ECOVER61%
- Sonett31%
- Perwoll3%
- Jean & Len2%
- Frosch1%
- CLARO1%
- Open — no brand owns it (3 brands, 2%)
Wollwaschmittel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.8×
Top Wollwaschmittel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ecover waschmittel107K/yr
- sonett waschmittel84K/yr
- ecover103K/yr
- wollwaschmittel67K/yr
- ecover waschpulver9K/yr
- bio waschmittel14K/yr
- eco ver waschmittel10K/yr
- waschmittel bio9K/yr
- ecover waschmittel pulver5K/yr
- öko waschmittel7K/yr
What reviews say buyers love and hate about Wollwaschmittel
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Wunderbar duft”
“Bester Allzweckteiniger”
“Bestes Waschmittel”
“Super Produkt”
“Die besten Eco-Geschirrspültabs”
What buyers complain about
60% of reviews“Der chemische Geruch blieb”
“Null Reinigung Wirkung”
“Kein Geld wert”
“Allergien sind die Folge davon.”
“Konzept toll, Waschleistung leider schwach”
Wollwaschmittel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wollwaschmittel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
