Skip to content

Wollkamm

Fail

Demand is soft, at -72.1% this quarter, so Wollkamm is a Fail.

Flapen Score
39
39 / 100
Ranks 2,622 of 2,966 Drogerie & Körperpflege niches · −10 vs the category median of 49
Market size
€64K/yr120K searches / yr
90-day growth
-72.1%search demand this quarter
Competition
69%top-5 click share · 16 brands · 66 sellers

Flapen Score

Wollkamm against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Wollkamm is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wollkamm market on Amazon at a glance

Shoppers on Amazon Germany searched for Wollkamm 120K times last year and spent an estimated €64K. The top 5 brands take 69% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -72.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €64K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-72.1%
Conversion, latest week
7.0%
Market size, estimated
€64Ka year
Peak month
November60.8× the quietest month
Top search term
kaschmirkamm25K searches a year

02 · Price

A sale here is worth €7.68.

Listings sell for €7.68 on average, from €3.45 to €12.75. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €7.68 that is €4K to €6K a year per listing.

Average price
€7.68under the $15 to $100 sweet spot
Price range
€3.45–€12.75
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
€4K–€6K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #268 within Wäschepflege. It carries 10,352 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#268in Wäschepflege
Average rating
4.25 starsAmazon Germany average 4.37 stars
Average reviews
10,352per listing
Listings tracked
16

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Wollkamm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

66

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

25%

  • Brand 124%
  • Brand 218%
  • Brand 313%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Wollkamm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 60.8×

Search terms

Top Wollkamm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kaschmirkamm25K/yr
  • wollkamm30K/yr
  • kaschmir kamm13K/yr
  • fusselkamm8K/yr
  • cashmere kamm9K/yr
  • pilling kamm10K/yr
  • wollkamm für pullover10K/yr
  • cashmere comb7K/yr
  • wool comb3K/yr
  • fusselkamm für wollpullover3K/yr

Reviews and returns

What reviews say buyers love and hate about Wollkamm

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Funktionalität insgesamt”
1.0%of orders come back
“Bringt überhaupt nix”
A buyer, on “Funktionalität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wollkamm questions

Answered from the same tracked data.