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Wimperntusche Für Ältere Frauen

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -18.2% this quarter, so Wimperntusche Für Ältere Frauen is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 2,966 Drogerie & Körperpflege niches · +11 vs the category median of 49
Market size
€244K/yr258K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
35%top-5 click share · 20 brands · 119 sellers

Flapen Score

Wimperntusche Für Ältere Frauen against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Wimperntusche Für Ältere Frauen is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wimperntusche Für Ältere Frauen market on Amazon at a glance

Shoppers on Amazon Germany searched for Wimperntusche Für Ältere Frauen 258K times last year and spent an estimated €244K. The top 5 brands take 73% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €244K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
7.1%
Market size, estimated
€244Ka year
Top search term
wimperntusche für ältere frauen92K searches a year

02 · Price

A sale here is worth €13.40.

Listings sell for €13.40 on average, from €5.11 to €23.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €13.40 that is €3K to €7K a year per listing.

Average price
€13.40under the $15 to $100 sweet spot
Price range
€5.11–€23.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€3K–€7K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #226 within Rasur & Enthaarung. It carries 7,014 reviews at 3.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
98%
Out of stock, average day
17.9%
Average rank
#226in Rasur & Enthaarung
Average rating
3.70 starsAmazon Germany average 4.37 stars
Average reviews
7,014per listing
Listings tracked
43

04 · Newcomers

2 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Wimperntusche Für Ältere Frauen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

119

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

35%

Top 20: 74%

Open market

21%

  • Brand 136%
  • Brand 213%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Wimperntusche Für Ältere Frauen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '25Spike '26DecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top Wimperntusche Für Ältere Frauen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wimperntusche für ältere frauen92K/yr
  • mascara für ältere frauen47K/yr
  • lancome mascara49K/yr
  • lancome hypnose mascara38K/yr
  • lancome wimperntusche6K/yr
  • mascara lancome7K/yr
  • lancome mascara waterproof4K/yr
  • lancome hypnose drama mascara5K/yr
  • lancome mascara hypnose4K/yr
  • wimperntusche lancome4K/yr

Reviews and returns

What reviews say buyers love and hate about Wimperntusche Für Ältere Frauen

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Wimpernqualität”
16%of negative reviews mention “Wimpernqualität”
0.1%of orders come back
“Schlechteste Mascara ever”
A buyer, on “Wimpernqualität”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wimperntusche Für Ältere Frauen questions

Answered from the same tracked data.