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Wildleder Pflege

Fail

Demand is soft, at -36.3% this quarter, so Wildleder Pflege is a Fail.

Flapen Score
47
47 / 100
Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49
Market size
€102K/yr120K searches / yr
90-day growth
-36.3%search demand this quarter
Competition
52%top-5 click share · 10 brands · 37 sellers

Flapen Score

Wildleder Pflege against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Wildleder Pflege is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wildleder Pflege market on Amazon at a glance

Shoppers on Amazon Germany searched for Wildleder Pflege 120K times last year and spent an estimated €102K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €102K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-36.3%
Conversion, latest week
7.3%
Market size, estimated
€102Ka year
Peak month
November2.4× the quietest month
Top search term
wildleder pflege37K searches a year

02 · Price

A sale here is worth €11.62.

Listings sell for €11.62 on average, from €5.89 to €25.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €11.62 that is €1K to €3K a year per listing.

Average price
€11.62under the $15 to $100 sweet spot
Price range
€5.89–€25.15
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #143 within Reinigungsmittel. It carries 1,053 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
79%
Out of stock, average day
2.9%
Average rank
#143in Reinigungsmittel
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
1,053per listing
Listings tracked
24

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Wildleder Pflege products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

37

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

7%

  • Brand 137%
  • Brand 221%
  • Brand 317%
  • Brand 49%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (4 brands, 7%)

Demand

Wildleder Pflege search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Wildleder Pflege search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wildleder pflege37K/yr
  • nubukleder pflege30K/yr
  • rauleder pflege18K/yr
  • veloursleder pflege14K/yr
  • schuhpflege wildleder7K/yr
  • wildlederpflege6K/yr
  • wildleder pflege farblos5K/yr
  • nubuk pflege3K/yr

Reviews and returns

What reviews say buyers love and hate about Wildleder Pflege

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Haltbarkeit”
0.4%of orders come back
“Mein Stiefel ist nach der Anwendung komplett ruiniert”
A buyer, on “Haltbarkeit”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wildleder Pflege questions

Answered from the same tracked data.