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Wick Luftbefeuchter

soft demand (-75.7% this quarter) — Wick Luftbefeuchter doesn't clear our bar today.

Flapen Score

34
Skip it

Ranks 2,845 of 2,966 Drogerie & Körperpflege niches · −15 vs the category median of 49

Market size 25Growth 0Conversion 57Competition 13Returns 40Price range 79Avg price 95Brand share 0Review moat 29Quality gap 82
This niche Category average · 2,966 niches

Is Wick Luftbefeuchter profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wick Luftbefeuchter is a €103K/yr Amazon Germany market (73K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 34/100.

Wick Luftbefeuchter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -75.7% over the last 90 days and 4.9% of searches end in a purchase.

€103K

revenue / yr

Units sold / yr5K
Search volume / yr-75.7%73K
Conversion rate4.9%
Avg price€28.88

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 84
Top-5 product click share85%
Open market0%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement20%
New entrants (1y)0· 0 succeeded
Avg rating4.2★
Avg reviews3,569

Top Wick Luftbefeuchter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

€0€10K€21K€31K€41K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

84

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • WICK73%
  • Vicks23%
  • Levoit2%
  • DREO2%
  • Open — no brand owns it (0%)

Wick Luftbefeuchter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume73KCVR4.9%Products10Brands4Top 5 Brands100%OOS Rate5.0%Rating4.2★Reviews3,569Avg BSR#178
3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.1×

Top Wick Luftbefeuchter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wick luftbefeuchter21K/yr
  • wick vapo pads16K/yr
  • luftbefeuchter wick8K/yr
  • vapo pads4K/yr
  • wick diffuser5K/yr
  • wick luftbefeuchter kinder3K/yr
  • vapopads wick3K/yr
  • wick inhalator pads3K/yr
  • wick luftbefeuchter baby5K/yr
  • vapo pads wick inhalator3K/yr

What reviews say buyers love and hate about Wick Luftbefeuchter

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Geräuschpegel16%

Leise, großer Tank

Preis-Leistungs-Verhältnis12%

Preis/Leistung optimal

Benutzerfreundlichkeit12%

einfache Handhabe,

Qualität insgesamt11%

top Produkt

beworben Vs Tatsächliches Produkt10%

Gerät wiebeschrieben OK

What buyers complain about

74% of reviews
Haltbarkeit19%

Nach 6 Monaten defekt

Funktionalität insgesamt12%

Erfüllt nicht seinen Zweck

Geruch10%

Einziger Nachteil: Aromapad ist nutzlos

Einfache Reinigung7%

Reinigung unmöglich

Qualität insgesamt6%

wirkt nicht sonderlich wertig

Wick Luftbefeuchter return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
26%
2Gesamtgröße
25%
3Geruch
10%
4beworben Vs Tatsächliches Produkt
4%
5Qualität insgesamt
3%

Common Wick Luftbefeuchter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wick Luftbefeuchter 34/100 on Amazon Germany — Skip it. The niche generates €103K/yr across 10 tracked products. Search demand moved -75.7% over the last 90 days.
Search demand for Wick Luftbefeuchter on Amazon Germany peaks in Jan–Feb–Oct–Nov–Dec, where the busiest month runs 9.1× the quietest.