whitening strips
Worth a lookShows low returns (0.5%), but soft demand (-27.5% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great€1.1M€1.1M/yr · 1.1M searches
Avg price
Great€14.97avg listing price — sweet spot $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Price range
Good€6.00–€32.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad6,019.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, whitening strips is a €1.1M/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
whitening strips market data
- Units sold / yr
- 60K–80K
- avg 6,000–8,000/product
- Revenue / yr
- €898K–€1.2M
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 34 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 rising
Sellers
54
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
12%
- UniqueSmile24%
- Crest20%
- DrDent18%
- Pdoo18%
- Colgate4%
- Celakeety4%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top whitening strips search terms
- whitening strips423K/yr
- crest 3d whitestrips175K/yr
- teeth whitening strips135K/yr
- crest whitening strips63K/yr
- dr dent whitening strips103K/yr
- bleaching stripes39K/yr
- crest 3d whitestrips professional effects20K/yr
- colgate max white overnight whitening serum6K/yr
- zahnaufhellung strips22K/yr
- white stripes zähne19K/yr
Top whitening strips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Uniquesmile Zahnaufhellungsstreifen Testsieger 2024 Whitening Strips ohne Peroxid Zahnbleaching schonend zum Zahnschmelz natürliche Formel 40 Streifen / 20 Anwendungen 100 Tage testen
UniqueSmile€17.204.0★1,304 rev
DRDENT Professional Zahnaufhellungsstreifen 21 Anwendungen - Zahnschmelz-sicher - Ohne Schmerzempfindlichkeit - Professionelle Zahnbleaching Strips - 42 Streifen + Mundöffner Inklusive
DrDent€16.953.8★5,353 rev
Whitening Strips 14 Applications | Effective Zähne Aufhellen in 7 Days | Teeth Whietning Strips that Enamel-Safe No-Sensitivity | Entfernt Verfärbungen Effektiv Zahnaufhellung | Mint
Pdoo€13.404.3★4,568 rev
Crest Toothpaste 3D White Brilliance Vibrant Peppermint 4.1oz (Pack of 3)
Crest€32.244.3★10,643 rev
Crest 3D White Radiant Mint Zahnpasta mit strahlendem Minzgeschmack 107 g 3 Stück
Crest€22.694.5★58,352 rev
Newest
by launch date
14 Stück Lila Zahnaufhellungsstreifen Lila Whitening Strips Effective Zähne Aufhellen in 7 Days Entfernt Verfärbungen Effektiv Zahnaufhellung Schnelle Wirkung
Phomanttonary€10.6533 rev
28 Strips Zahnaufhellungsstreifen schonend Zähn Aufhellung whitening strips Zahnaufhellung zahnbleaching set Für ein strahlendes Lächeln Effektive Fleckentfernung
okalabandee€8.4548 rev
14pcs Zahnaufhellungsstreifen Schonende Zahnaufhellung Whitening Strips
DiviDermy€9.8627 rev
Whitening Strips 14 Applications | Effective Zähne Aufhellen in 7 Days | Teeth Whietning Strips that Enamel-Safe No-Sensitivity | Entfernt Verfärbungen Effektiv Zahnaufhellung | Mint
Pdoo€13.404,568 rev
Colgate Max White Purple Serum 40ml
Colgate€11.80721 rev
Trending
90-day click momentum14pcs Zahnaufhellungsstreifen Schonende Zahnaufhellung Whitening Strips
DiviDermy€9.864.1★
14 Stück Lila Zahnaufhellungsstreifen Lila Whitening Strips Effective Zähne Aufhellen in 7 Days Entfernt Verfärbungen Effektiv Zahnaufhellung Schnelle Wirkung
Phomanttonary€10.654.4★
28 Strips Zahnaufhellungsstreifen schonend Zähn Aufhellung whitening strips Zahnaufhellung zahnbleaching set Für ein strahlendes Lächeln Effektive Fleckentfernung
okalabandee€8.454.2★
Colgate Max White Purple Serum 40ml
Colgate€11.803.8★
Colgate Max White Overnight Whitening-Serum 2.5ml
Colgate€15.014.0★
What buyers say about whitening strips
What buyers praise and complain about, mined from review topics.What buyers love
“Super Whitening Pen”
“Good Quality”
“Anwendung easy”
“Super Produkt, tut was es soll”
“Preisleistung ist auch super”
“Funktioniert”
“Schon sichtbar”
“Zahnaufheller”
“Beste Zahncreme”
“Gutes Produkt, das einfach anzuwenden ist”
What buyers complain about
“Null Erfolg”
“Geldverschwendung”
“Löst sich schlecht von den Zähnen ab”
“Dabei wird alles klebrig”
“Kein sichtbares Ergebniss”
“Schmeckt wie Zahnpasta”
“Blau verschwindet zwar schnell,”
“Schlechte Packungsgröße verkauft”
“Es brennt an den Zahnfleisch”
“Flop”
Top return reasons
Common questions
- Is whitening strips profitable to sell on Amazon Germany?
- The niche generates €1.1M/yr across 16 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -27.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the whitening strips niche?
- 12 brands and 54 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in whitening strips?
- Top complaints mined from reviews: Funktionalität insgesamt, Preis-Leistungs-Verhältnis, Zahnempfindlichkeit. The return rate is 0.5%.
- When does demand for whitening strips peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the whitening strips niche?
- Listings span €6.00–€32.24; the average listing price is €14.97 (sweet spot $15–$100). The average incumbent carries 6,020 reviews — the moat a new listing must climb.