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Whirlpool Duft

Whirlpool Duft shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

60
Worth a look

Top 8% of 2,966 Drogerie & Körperpflege niches · +11 vs the category median of 49

Market size 6Growth 95Conversion 42Competition 53Returns 98Price range 89Avg price 86Brand share 9Review moat 72Quality gap 94
This niche Category average · 2,966 niches

Is Whirlpool Duft profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Whirlpool Duft is a €25K/yr Amazon Germany market (40K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 60/100.

Whirlpool Duft: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +119.3% over the last 90 days and 3.3% of searches end in a purchase.

€25K

revenue / yr

Units sold / yr2K
Search volume / yr+119.3%40K
Conversion rate3.3%
Avg price€19.24

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers8 · 33
Top-5 product click share53%
Open market4%
Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement89%
New entrants (1y)0· 0 succeeded
Avg rating4.0★
Avg reviews606

Top Whirlpool Duft products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€5K€8K€10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

33

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

53%

Top 20: 89%

Open market

2%

  • Dufte Momente70%
  • Frankonia BATH & SPA19%
  • POWERHAUS243%
  • KIKAO3%
  • KaiserRein professional2%
  • Camylle1%
  • Open — no brand owns it (2 brands, 2%)

Whirlpool Duft demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR3.3%Products28Brands8Top 5 Brands96%OOS Rate7.1%Rating4.0★Reviews606Avg BSR#261
2K2KPrime Day '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.1×

Top Whirlpool Duft search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • whirlpool duft25K/yr
  • whirlpool duftzusatz6K/yr
  • whirlpool badezusatz6K/yr
  • whirlpool duftzusatz outdoor3K/yr

What reviews say buyers love and hate about Whirlpool Duft

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Geruch67%

mega Duft

Qualität insgesamt6%

Qualität von BAYROL merkt man hier definitiv

Benutzerfreundlichkeit6%

Was soll man sagen, es funktioniert einfach

Einfache Reinigung5%

Keimreiniger

Geschenk Zweck2%

Tolles Geschenk

What buyers complain about

82% of reviews
Geruch32%

Duft löst nach ein paar Monaten nach

Verdünnt/wässrig9%

Schäumt und das Wasser wird trüb

Auslaufsicher9%

Schleimgefahr

beworben Vs Tatsächliches Produkt5%

Enthält nicht was es verspricht

Schaum5%

Leider schäumt es

Whirlpool Duft return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
44%
2Funktionalität insgesamt
13%
3Kompatibilität – insgesamt
9%
4beworben Vs Tatsächliches Produkt
8%
5Gesamtgröße
8%

Common Whirlpool Duft questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Whirlpool Duft 60/100 on Amazon Germany — Worth a look. The niche generates €25K/yr across 28 tracked products. Search demand moved +119.3% over the last 90 days.
Search demand for Whirlpool Duft on Amazon Germany peaks in Jun–Jul–Aug, where the busiest month runs 3.1× the quietest.