whey protein 5kg
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great€51.93avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good€19.15–€139.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€614K€614K/yr · 290K searches
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,281.18avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, whey protein 5kg is a €614K/yr Amazon Germany market (290K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 58/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
whey protein 5kg market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- €415K–€519K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 93%
- Out of stock
- 15.8%
- Avg brand age
- 85 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
8 rising
Sellers
37
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
37%
Top 20: 83%
Open market
2%
- Mammut Nutrition67%
- Body Attack24%
- Optimum Nutrition2%
- BioTechUSA2%
- Black Hammer Nutrition2%
- Body Power1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 3.4×
Top whey protein 5kg search terms
- mammut whey protein85K/yr
- body attack whey protein78K/yr
- whey protein 5kg29K/yr
- mammut protein21K/yr
- mamut proteinpulver14K/yr
- body attack protein8K/yr
- whey protein mammut12K/yr
- whey protein 3kg7K/yr
- protein pulver mammut8K/yr
- mammut whey6K/yr
Top whey protein 5kg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mammut Nutrition Whey Protein Vanilla Ice Cream Molke Eiweiß Protein Shake 1000 g
Mammut Nutrition€27.474.3★418 rev
Mammut Nutrition Formel 90 Proteinpulver Schoko 3kg 4-Komponenten Whey Protein Pulver mit Sojaproteinisolat Milchprotein Eiprotein & Vitamin B6 77% Eiweiß
Mammut Nutrition€53.654.1★2,253 rev
Mammut Nutrition Formel 90 Proteinpulver Vanilla 3kg 4-Komponenten Whey Protein Pulver mit Sojaproteinisolat Milchprotein Eiprotein & Vitamin B6 77% Eiweiß
Mammut Nutrition€53.504.0★3,534 rev
Mammut Nutrition Whey Protein Pulver Vanilla 1kg 27g Protein pro Portion Eiweißpulver mit hohem BCAA-Anteil Perfekte Löslichkeit in Wasser & Milch Ideale Zwischenmahlzeit
Mammut Nutrition€28.274.4★1,871 rev
Mammut Nutrition Whey Protein Pulver Coconut White Chocolate 1kg 27g Protein pro Portion Eiweißpulver mit hohem BCAA-Anteil Perfekte Löslichkeit in Wasser & Milch Ideale Zwischenmahlzeit
Mammut Nutrition€29.514.4★1,125 rev
Newest
by launch date
Body Attack 100% Whey Protein Vanilla 2 kg - Made in Germany - extra cremiges Eiweißpulver mit Hydrolysat und BCAAs unterstützt Muskelaufbau und Diäten für alle Sportler & Athleten
Body Attack€51.52986 rev
Body Attack 100% Whey Protein - Chocolate 2 kg - Protein Pulver - extra cremiges Eiweißpulver mit Hydrolysat und BCAAs unterstützt Muskelaufbau und Diäten für alle Sportler & Athleten
Body Attack€52.98706 rev
Body Attack 100% Whey Protein Pistachio White Choc. 2 kg - Made in Germany - Extra cremiges Eiweißpulver mit Hydrolysat & BCAAs unterstützt Muskelaufbau und Diäten - Für Sportler & Athleten
Body Attack€51.9870 rev
Body Attack 100% Whey Protein Banana Milk 2 kg - Made in Germany - extra cremiges Eiweißpulver mit Hydrolysat und BCAAs unterstützt Muskelaufbau und Diäten für alle Sportler & Athleten
Body Attack€53.49158 rev
Body Attack 100% Whey Protein Natural 2 kg - Extra cremiges Eiweißpulver mit Hydrolysat & BCAAs unterstützt Muskelaufbau und Diäten - Für Sportler & Athleten
Body Attack€51.67270 rev
Trending
90-day click momentumBody Attack 100% Whey Protein Banana Milk 2 kg - Made in Germany - extra cremiges Eiweißpulver mit Hydrolysat und BCAAs unterstützt Muskelaufbau und Diäten für alle Sportler & Athleten
Body Attack€53.494.5★
Body Attack 100% Whey Protein Pistachio White Choc. 2 kg - Made in Germany - Extra cremiges Eiweißpulver mit Hydrolysat & BCAAs unterstützt Muskelaufbau und Diäten - Für Sportler & Athleten
Body Attack€51.984.3★
Mammut Nutrition Whey Protein Pulver Coconut White Chocolate 1kg 27g Protein pro Portion Eiweißpulver mit hohem BCAA-Anteil Perfekte Löslichkeit in Wasser & Milch Ideale Zwischenmahlzeit
Mammut Nutrition€29.514.4★
Body Attack 100% Whey Protein Natural 2 kg - Extra cremiges Eiweißpulver mit Hydrolysat & BCAAs unterstützt Muskelaufbau und Diäten - Für Sportler & Athleten
Body Attack€51.674.5★
Body Attack 100% Whey Protein - Chocolate 2 kg - Protein Pulver - extra cremiges Eiweißpulver mit Hydrolysat und BCAAs unterstützt Muskelaufbau und Diäten für alle Sportler & Athleten
Body Attack€52.984.5★
What buyers say about whey protein 5kg
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt”
“The whey flavour good 7/10”
“Beste Protein”
“Top Quality”
“Overall decent product good for the price”
“Klumpt nicht beim mischen und gut verdaulich”
“Süß”
“hält, was in der Beschreibung versprochen wird”
“Vitamin”
“Immer FIT”
What buyers complain about
“Schmeckt so 0 nach Erdbeere”
“Der Cookies und Cream Flavour schmeckt dazu noch absolut ungenießbar”
“Fast schon ekelhaft süß”
“Nie wieder Proteinpulver von Mammut Nutrition”
“Versteckte Preiserhöhung”
“Das ist garantiert kein high quality Produkt”
“Löst sich nicht richtig auf”
“Es ist natürlich schade, dass hier Süßstoffe enthalten sind, die angeblich das Mikrobiom schädigen”
“Du bist so unfassbar cremig”
“Löst sich zumindest in Wasser sehr schlecht”
Top return reasons
Common questions
- Is whey protein 5kg profitable to sell on Amazon Germany?
- The niche generates €614K/yr across 40 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Worth a look (58/100).
- How competitive is the whey protein 5kg niche?
- 8 brands and 37 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in whey protein 5kg?
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Süße. The return rate is 0.1%.
- When does demand for whey protein 5kg peak?
- Demand peaks in Mar–Apr; the busiest month runs 3.4× the quietest.
- What does it cost to enter the whey protein 5kg niche?
- Listings span €19.15–€139.81; the average listing price is €51.93 (sweet spot $15–$100). The average incumbent carries 2,281 reviews — the moat a new listing must climb.