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Whey Protein 5kg

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 97% of clicks, so Whey Protein 5kg is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 2,966 Drogerie & Körperpflege niches · +9 vs the category median of 49
Market size
€614K/yr290K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
37%top-5 click share · 8 brands · 37 sellers

Flapen Score

Whey Protein 5kg against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Whey Protein 5kg is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whey Protein 5kg market on Amazon at a glance

Shoppers on Amazon Germany searched for Whey Protein 5kg 290K times last year and spent an estimated €614K. The top 5 brands take 97% of clicks. Demand peaks in Mar–Apr. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €614K a year.

Searches, last 12 months
290K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
4.1%
Market size, estimated
€614Ka year
Peak month
April3.4× the quietest month
Top search term
mammut whey protein85K searches a year

02 · Price

A sale here is worth €51.93.

Listings sell for €51.93 on average, from €19.15 to €139.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €51.93 that is €13K to €26K a year per listing.

Average price
€51.93inside the $15 to $100 sweet spot
Price range
€19.15–€139.81
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€13K–€26K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #59 within Nahrungsergänzung. It carries 2,281 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
88%
Out of stock, average day
15.8%
Average rank
#59in Nahrungsergänzung
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
2,281per listing
Listings tracked
40

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
85 months

Products

Top Whey Protein 5kg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

8 rising

Sellers

37

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

37%

Top 20: 83%

Open market

2%

  • Brand 167%
  • Brand 224%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Whey Protein 5kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 3.4×

Search terms

Top Whey Protein 5kg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mammut whey protein85K/yr
  • body attack whey protein78K/yr
  • whey protein 5kg29K/yr
  • mammut protein21K/yr
  • mamut proteinpulver14K/yr
  • body attack protein8K/yr
  • whey protein mammut12K/yr
  • whey protein 3kg7K/yr
  • protein pulver mammut8K/yr
  • mammut whey6K/yr

Reviews and returns

What reviews say buyers love and hate about Whey Protein 5kg

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Geschmack insgesamt”
24%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt so 0 nach Erdbeere”
A buyer, on “Geschmack insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Whey Protein 5kg questions

Answered from the same tracked data.