wella contura
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good€128.76avg listing price — sweet spot $15–$100
Review moat
Good1,091.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Price range
Bad€53.67–€247.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€68K€68K/yr · 16K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, wella contura is a €68K/yr Amazon Germany market (16K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 29/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
wella contura market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- €32K–€64K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #4,435
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 45%
- Out of stock
- 0.0%
- Avg brand age
- 90 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- WELLA79%
- Tondeo11%
- Wella Professionals7%
- Panasonic4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.Peak months: Feb, Nov · busiest ÷ quietest = 2.3×
Top wella contura search terms
- wella contura8K/yr
- wella haarschneidemaschine5K/yr
- contura3K/yr
Top wella contura products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wella - Haarschneidemaschine Contura Profi-Konturenschneidemaschine für Unisex-Erwachsene Haar- und Gesichtsbehaarung-Trimmer 1 Stück (1er Pack)
WELLA€112.444.5★44 rev
Wella Professionals Haarschneidemaschine XPert HS71 Profi-Qualität inkl. Ladestation
WELLA€211.394.6★204 rev
WELLA Contura HS62 silber
WELLA€104.544.4★207 rev
TONDEO Haarschneidemaschine ECO S PLUS silver | professioneller Trimmer
Tondeo€53.674.4★2,038 rev
Wella Professionals Contura Konturenschneider Haarschneidemaschine
WELLA€106.800.0★0 rev
Newest
by launch dateWella Professionals Contura Konturenschneider Haarschneidemaschine
WELLA€106.800 rev
Wella Professionals Xpert Haarschneidemaschine - NEU
WELLA€199.280 rev
WELLA Contura Haarschneidemaschine HS61 1 Stk.
WELLA€143.1058 rev
Wella Professionals Haarschneidemaschine XPert HS71 Profi-Qualität inkl. Ladestation
WELLA€211.39204 rev
TONDEO Haarschneidemaschine ECO S PLUS black | professioneller Trimmer
Tondeo€54.242,038 rev
Trending
90-day click momentumWella Professionals Xpert Haarschneidemaschine - NEU
WELLA€199.280.0★
Wella Professionals Contura Konturenschneider Haarschneidemaschine
WELLA€106.800.0★
WELLA Contura HS62 silber
WELLA€104.544.4★
Wella Elek. HSM Contura Spezial-Konturenschneider Präzisions-Stahlmesser silber 1er Pack
Wella Professionals€125.004.3★
WELLA Contura Haarschneidemaschine HS61 1 Stk.
WELLA€143.104.1★
What buyers say about wella contura
What buyers praise and complain about, mined from review topics.What buyers love
“macht was sie soll”
“Top Produkt”
“Top Gerät,funktioniert auch nach weit über 10 Jahren noch Tadellos”
“Leichtes Gerät”
“Er ist super in der Handhabung”
“Wechseln der Aufsätze ohne Probleme”
“Gut für Konturen”
“Akku ist klasse hält lange wenn er aufgeladen ist, man kann ihn mit und ohne Kabel benutzen”
“Das Preis/Leistungsverhältnis ist super”
“das 25 Jahre alte Gerät mit Kabel funktioniert natürlich immer noch”
What buyers complain about
“Geht Batterie schnell leer”
“Gab nach nicht mal einem Jahr den Geist auf”
“Nicht ganz preiswert”
“Grottenschlechter Akku”
“Zu scharfe Kante oder was auch immer”
“Leider kein Netzbetrieb möglich”
“Maschine geht unbenutzt zurück”
“läuft die Maschine selbst mit Kabel nur noch 2 Sekunden schnell und wird dann so langsam, dass man nicht mehr rasieren kann.”
“schlechte Schneidleistung”
Top return reasons
Common questions
- Is wella contura profitable to sell on Amazon Germany?
- The niche generates €68K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Skip it (29/100).
- How competitive is the wella contura niche?
- 4 brands and 17 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wella contura?
- Top complaints mined from reviews: Akkulaufzeit, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 3.3%.
- When does demand for wella contura peak?
- Demand peaks in Feb–Nov; the busiest month runs 2.3× the quietest.
- What does it cost to enter the wella contura niche?
- Listings span €53.67–€247.16; the average listing price is €128.76 (sweet spot $15–$100). The average incumbent carries 1,091 reviews — the moat a new listing must climb.