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Weihrauchöl

prices mostly outside the sweet spot ($6.12–$16.97) — Weihrauchöl doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49

Market size 20Growth 19Conversion 87Competition 31Returns 97Price range 18Avg price 35Brand share 55Review moat 35Quality gap 73
This niche Category average · 2,966 niches

Is Weihrauchöl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Weihrauchöl is a €81K/yr Amazon Germany market (79K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.

Weihrauchöl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.6% over the last 90 days and 10.0% of searches end in a purchase.

€81K

revenue / yr

Units sold / yr8K
Search volume / yr-12.6%79K
Conversion rate10.0%
Avg price€10.17

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers14 · 29
Top-5 product click share67%
Open market28%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement93%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews3,036

Top Weihrauchöl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

€0€8K€16K€24K€32K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

29

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

22%

  • Heldengrün28%
  • Generisch24%
  • ENYORLI8%
  • dasXgut6%
  • EVOKE OCCU6%
  • AVD ORGANICS6%

Weihrauchöl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume79KCVR10.0%Products15Brands14Top 5 Brands72%OOS Rate5.3%Rating4.3★Reviews3,036Avg BSR#112
5K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Top Weihrauchöl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • weihrauchöl39K/yr
  • frankincense oil14K/yr
  • weihrauch öl12K/yr
  • weihrauchöl bio5K/yr
  • frankincense essential oil6K/yr
  • weihrauchöl zum einnehmen4K/yr

What reviews say buyers love and hate about Weihrauchöl

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Qualität insgesamt21%

Super Qualität

Geruch16%

Schöner Duft

Eignung für trockene Haut7%

Super Gesichtsöl

Ölig/fettig7%

super einziehend ohne zu fetten.

Eignung Fettige Haut5%

Das Öl ist sehr angenehm auf der Haut

What buyers complain about

87% of reviews
Geruch61%

Kaum Duftend

Ölig/fettig6%

Ich habe so so fettige Haut

Saugfähigkeit4%

Das Öl zieht leider nicht wirklich in die Haut ein

Dicke4%

Ist komische dickflüssig

Allergien3%

Leider habe ich am Auge Irritation bekommen

Weihrauchöl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
59%
2Auslaufsicher
7%
3Ölig/fettig
5%
4beworben Vs Tatsächliches Produkt
5%
5Qualität insgesamt
4%

Common Weihrauchöl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Weihrauchöl 46/100 on Amazon Germany — Skip it. The niche generates €81K/yr across 15 tracked products. Search demand moved -12.6% over the last 90 days.
Search demand for Weihrauchöl on Amazon Germany peaks in Jan–Dec, where the busiest month runs 2.3× the quietest.