Is weihrauch profitable to sell on Amazon Germany?

The niche generates €278K/yr across 29 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -40.0%. Flapen's verdict: Worth a look (54/100).

How competitive is the weihrauch niche?

17 brands and 19 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in weihrauch?

Top complaints mined from reviews: Geruch, Dosierung, Gesamtgröße. The return rate is 0.2%.

When does demand for weihrauch peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 4.7× the quietest.

What does it cost to enter the weihrauch niche?

Listings span €6.16–€25.44; the average listing price is €13.82 (sweet spot $15–$100). The average incumbent carries 607 reviews — the moat a new listing must climb.

weihrauch

Worth a look

Shows low returns (0.2%), but soft demand (-40.0% this quarter) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good606.93

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€13.82

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Price range

Good€6.16–€25.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Market size

Good€278K

€278K/yr · 286K searches

Growth

Bad-40.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, weihrauch is a €278K/yr Amazon Germany market (286K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

weihrauch market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: €207K–€276K; units × avg price
Conversion rate: 7.0%
Avg BSR: #50
Page quality: 0%
Prime: 97%
Sponsored: 97%
Out of stock: 8.6%
Avg brand age: 57 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

54%

Top 20: 90%

Open market

22%

Incensera36%
natural elements16%
NKlaus10%
ELBKAISER5%
dreikraut5%
XXJXING5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -40.0% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.7×

Open Trend

Top weihrauch search terms

weihrauch166K/yr -41.9%4.7% conv.
weihrauch zum räuchern84K/yr -40.3%5.1% conv.
frankincense10K/yr -9.4%1.2% conv.
weihrauch räuchern9K/yr -51.1%2.4% conv.
weihrauch harz4K/yr -24.9%3.6% conv.
weirauch5K/yr -37.7%3.7% conv.
frankincense resin3K/yr -18.5%3.6% conv.
weihrauch kaufen4K/yr -41.4%2.1% conv.

All search terms

Top weihrauch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Incensera Weihrauch Oman 50 g - Baumharz zum Räuchern & Ausräuchern negativer Energie Hochwertiges Räucherwerk Harz & Frankincense Perfekt für Hausreinigung

Incensera€9.104.7★815 rev

natural elements Weihrauch Kapseln 1176mg Extrakt aus Weihrauch/Tag 85% Boswelliasäuren hochdosiert & vegan Vorrat für 5 Monate in Deutschland entwickelt & laborgeprüft

natural elements€22.254.6★1,420 rev

Incensera Weihrauch 50 g aus Äthiopien & Eritrea Boswellia papyrifera Harz naturrein Kirchenqualität Incense Frankincense für Duftzeremonien

Incensera€8.584.6★1,217 rev

NKlaus Eritrea Weihrauch Olibanum 100g Granulat Boswellia papyrifera naturreines Weihrauchharz zum Räuchern frisches Räucherharz aus Eritrea

NKlaus€7.864.2★407 rev

Incensera Weihrauch 500 g aus Äthiopien & Eritrea Boswellia papyrifera Harz naturrein Kirchenqualität Incense Frankincense für Duftzeremonien

Incensera€24.834.7★238 rev

Newest

by launch date

Weihrauch zum Räuchern Melchior Kirchenweihrauch 20g - Hochwertiges Räucherharz - Rosenweihrauch - Frankincense Resin - Incense Weihrauch Harz akgünlük sakizi

ELBKAISER€6.6519 rev

5mo ago

Weihrauch zum Räuchern Aden Granen Kirchenweihrauch 20g - Hochwertiges Räucherharz - Rosenweihrauch - Frankincense Resin - Incense Weihrauch Harz akgünlük sakizi

ELBKAISER€7.0019 rev

5mo ago

ELBKAISER Weihrauch zum Räuchern Ave Maria Kirchenweihrauch 20g - Hochwertiges Räucherharz - Rosenweihrauch - Frankincense Resin - Incense Weihrauch Harz akgünlük sakizi

ELBKAISER€6.1619 rev

5mo ago

ELBKAISER Weihrauch zum Räuchern Boswellia Serrata Kirchenweihrauch 20g - Hochwertiges Räucherharz - Rosenweihrauch - Frankincense Resin - Incense Weihrauch Harz akgünlük sakizi

ELBKAISER€7.2319 rev

5mo ago

Weihrauch Angelus Himmlischer Schutz Edles Räucherharz für Frieden Reinigung & Lichtenergie 100% Naturreines Olibanum Sanft-lichtvoller Duft für Gebet & Meditation HerbsnRoots

HERBSNROOTS€17.002 rev

7mo ago

What buyers say about weihrauch

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt28%

“Very good quality”

Geruch18%

“Sinnlicher mild aromatischer Duft”

Gelenkschmerzen8%

“Hilft sehr gut bei Rückenschmerzen, Rheuma (Schmerzen an den Händen etc.),”

beworben Vs Tatsächliches Produkt7%

“Hält was es verspricht”

Preis-Leistungs-Verhältnis3%

“Auch den Preis finde ich ganz fair”

Dosierung3%

“Hoch dosiert”

Entzündung3%

“Hilft auch bei Rheuma und anderen Entzündungen”

Gesamtgröße3%

“Passt”

Effizienz3%

“Wirkt gut”

Reguliert die Verdauung2%

“Stoffwechsel wird angeregt”

What buyers complain about

Geruch23%

“unerwartetes Geruch”

Dosierung7%

“Wirkung nach 2 vollen Dosen keine vorhanden”

Gesamtgröße6%

“Die Kapseln sind recht groß”

Funktionalität insgesamt6%

“Da kann man nicht immer trennen, was am Ende wirkt”

Qualität insgesamt5%

“Ganz schlechte Qualität”

Sauer3%

“Das Pulver schmeckt etwas sauer”

Preis-Leistungs-Verhältnis3%

“Schade ums Geld”

Geschmack insgesamt3%

“Extrem ekehafter Plastikgeschmack”

Allergien3%

“ich unreine Haut”

Schmerzlinderung – insgesamt2%

“Schmerzen”

Top return reasons

Geruch37%

Gesamtgröße23%

Qualität insgesamt9%

beworben Vs Tatsächliches Produkt8%

Funktionalität insgesamt4%

Heizung4%

Entflammbar4%

Defekt Material/Teile3%

Preis-Leistungs-Verhältnis3%

Produktzustand1%

Common questions

Is weihrauch profitable to sell on Amazon Germany?: The niche generates €278K/yr across 29 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -40.0%. Flapen's verdict: Worth a look (54/100).
How competitive is the weihrauch niche?: 17 brands and 19 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in weihrauch?: Top complaints mined from reviews: Geruch, Dosierung, Gesamtgröße. The return rate is 0.2%.
When does demand for weihrauch peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 4.7× the quietest.
What does it cost to enter the weihrauch niche?: Listings span €6.16–€25.44; the average listing price is €13.82 (sweet spot $15–$100). The average incumbent carries 607 reviews — the moat a new listing must climb.

weihrauch

weihrauch market data

Competition & brand share

Demand & seasonality

Top weihrauch search terms

Top weihrauch products on Amazon

Top sellers

Newest

Trending

What buyers say about weihrauch

What buyers love

What buyers complain about

Top return reasons

Common questions

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