Skip to content

Weihrauch

Weihrauch shows low returns (0.2%), but soft demand (-40.0% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 26% of 2,966 Drogerie & Körperpflege niches · +5 vs the category median of 49

Market size 50Growth 5Conversion 75Competition 52Returns 99Price range 54Avg price 65Brand share 54Review moat 72Quality gap 55
This niche Category average · 2,966 niches

Is Weihrauch profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Weihrauch is a €278K/yr Amazon Germany market (286K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 54/100.

Weihrauch: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -40.0% over the last 90 days and 7.0% of searches end in a purchase.

€278K

revenue / yr

Units sold / yr20K
Search volume / yr-40.0%286K
Conversion rate7.0%
Avg price€13.82

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers17 · 19
Top-5 product click share54%
Open market27%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement97%
New entrants (1y)5· 0 succeeded
Avg rating4.4★
Avg reviews607

Top Weihrauch products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

€0€11K€22K€33K€44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

19

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

54%

Top 20: 90%

Open market

22%

  • Incensera36%
  • natural elements16%
  • NKlaus10%
  • ELBKAISER5%
  • dreikraut5%
  • XXJXING5%

Weihrauch demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume286KCVR7.0%Products29Brands17Top 5 Brands73%OOS Rate8.6%Rating4.4★Reviews607Avg BSR#50
18K13KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.7×

Top Weihrauch search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • weihrauch166K/yr
  • weihrauch zum räuchern84K/yr
  • frankincense10K/yr
  • weihrauch räuchern9K/yr
  • weihrauch harz4K/yr
  • weirauch5K/yr
  • frankincense resin3K/yr
  • weihrauch kaufen4K/yr

What reviews say buyers love and hate about Weihrauch

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Qualität insgesamt28%

Very good quality

Geruch18%

Sinnlicher mild aromatischer Duft

Gelenkschmerzen8%

Hilft sehr gut bei Rückenschmerzen, Rheuma (Schmerzen an den Händen etc.),

beworben Vs Tatsächliches Produkt7%

Hält was es verspricht

Preis-Leistungs-Verhältnis3%

Auch den Preis finde ich ganz fair

What buyers complain about

63% of reviews
Geruch23%

unerwartetes Geruch

Dosierung7%

Wirkung nach 2 vollen Dosen keine vorhanden

Gesamtgröße6%

Die Kapseln sind recht groß

Funktionalität insgesamt6%

Da kann man nicht immer trennen, was am Ende wirkt

Qualität insgesamt5%

Ganz schlechte Qualität

Weihrauch return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
37%
2Gesamtgröße
23%
3Qualität insgesamt
9%
4beworben Vs Tatsächliches Produkt
8%
5Funktionalität insgesamt
4%

Common Weihrauch questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Weihrauch 54/100 on Amazon Germany — Worth a look. The niche generates €278K/yr across 29 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -40.0% over the last 90 days.
Search demand for Weihrauch on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 4.7× the quietest.