Is Weihnachtsduft profitable to sell on Amazon Germany?

Flapen scores Weihnachtsduft 43 out of 100 on Amazon Germany, a Fail. Shoppers spend €53K a year across 25 tracked products. Search demand grew -42.6% in the last 90 days.

How competitive is the Weihnachtsduft niche on Amazon Germany?

4 brands and 10 sellers compete in Weihnachtsduft on Amazon Germany. The top 5 Weihnachtsduft products take 56% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Weihnachtsduft?

Weihnachtsduft buyers on Amazon Germany complain most about Geruch, Qualität insgesamt, and Preis-Leistungs-Verhältnis. An estimated 0.1% of orders come back.

When does demand for Weihnachtsduft peak?

Search demand for Weihnachtsduft on Amazon Germany peaks in Nov–Dec, and the busiest month runs 16.3× the quietest.

What does it cost to enter the Weihnachtsduft niche?

Weihnachtsduft sells for €10.85 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.74 to €25.19. The average product has 1,396 reviews, the count a new listing must catch up to.

Weihnachtsduft

Fail

The top 5 brands take 100% of clicks, so Weihnachtsduft is a Fail.

Flapen Score: 43
43 / 100Ranks 2,248 of 2,966 Drogerie & Körperpflege niches · −6 vs the category median of 49
Market size: €53K/yr67K searches / yr
90-day growth: -42.6%search demand this quarter
Competition: 56%top-5 click share · 4 brands · 10 sellers

Flapen Score

Weihnachtsduft against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Weihnachtsduft is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Weihnachtsduft market on Amazon at a glance

Shoppers on Amazon Germany searched for Weihnachtsduft 67K times last year and spent an estimated €53K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €53K a year.

Searches, last 12 months: 67K
Growth, 90 days vs prior 90: -42.6%
Conversion, latest week: 7.3%
Market size, estimated: €53Ka year
Peak month: December16.3× the quietest month
Top search term: pajoma raumduft40K searches a year

02 · Price

A sale here is worth €10.85.

Listings sell for €10.85 on average, from €4.74 to €25.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €10.85 that is €1K to €3K a year per listing.

Average price: €10.85under the $15 to $100 sweet spot
Price range: €4.74–€25.19
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€3K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #193 within Lufterfrischer. It carries 1,396 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings: 84%
Prime listings: 60%
Out of stock, average day: 19.0%
Average rank: #193in Lufterfrischer
Average rating: 4.21 starsAmazon Germany average 4.37 stars
Average reviews: 1,396per listing
Listings tracked: 25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 41 months

Products

Top Weihnachtsduft products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

Brand 181%
Brand 211%
Brand 37%
Brand 41%

Demand

Weihnachtsduft search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 16.3×

Search terms

Top Weihnachtsduft search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

pajoma raumduft40K/yr -52.6%6.4% conv.
pajoma11K/yr -40.2%2.6% conv.
pajoma raumduft nachfüllflasche7K/yr +12.3%3.6% conv.
lemongrass raumduft5K/yr -9.7%4.3% conv.
pajoma raumduft lemongras3K/yr -42.6%8.9% conv.

Reviews and returns

What reviews say buyers love and hate about Weihnachtsduft

We read the reviews and the return reasons for every product selling here.

84%of positive reviews mention “Geruch”

60%of negative reviews mention “Geruch”

0.1%of orders come back

“Schwacher Duft”

A buyer, on “Geruch”60% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

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FAQ

Common Weihnachtsduft questions

Answered from the same tracked data.

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