Weihnachtsduft
FailThe top 5 brands take 100% of clicks, so Weihnachtsduft is a Fail.
- Flapen Score
- 43 / 100Ranks 2,248 of 2,966 Drogerie & Körperpflege niches · −6 vs the category median of 4943
- Market size
- €53K/yr67K searches / yr
- 90-day growth
- -42.6%search demand this quarter
- Competition
- 56%top-5 click share · 4 brands · 10 sellers
Flapen Score
Weihnachtsduft against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Weihnachtsduft is stronger. Inside it, weaker.
Market
The Weihnachtsduft market on Amazon at a glance
Shoppers on Amazon Germany searched for Weihnachtsduft 67K times last year and spent an estimated €53K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €53K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- -42.6%
- Conversion, latest week
- 7.3%
- Market size, estimated
- €53Ka year
- Peak month
- December16.3× the quietest month
- Top search term
- pajoma raumduft40K searches a year
02 · Price
A sale here is worth €10.85.
Listings sell for €10.85 on average, from €4.74 to €25.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €10.85 that is €1K to €3K a year per listing.
- Average price
- €10.85under the $15 to $100 sweet spot
- Price range
- €4.74–€25.19
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #193 within Lufterfrischer. It carries 1,396 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 60%
- Out of stock, average day
- 19.0%
- Average rank
- #193in Lufterfrischer
- Average rating
- 4.21 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,396per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Weihnachtsduft products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
pajoma Raumduft Diffuser Lemongras 100 ml langlebiger Duft in dekorativer Geschenkverpackung
- Price
- €6.81
- Rating
- 4.3/5
- Reviews
- 1,095
- Age
- 12y ago

pajoma Raumduft Nachfüllflasche Lemongras 1000 ml | Nachfüller für Lufterfrischer | intensiver und hochwertiger Duft in Premium Qualität
- Price
- €25.19
- Rating
- 4.2/5
- Reviews
- 2,913
- Age
- 14y ago

pajoma Raumduft Set 4 x 50ml Raumdüfte Made in Germany Lavendel Sandelholz & Amber Vanille Lemongras Raumerfrischer
- Price
- €14.87
- Rating
- 4.2/5
- Reviews
- 264
- Age
- 5y ago

pajoma Raumduft Light Moments 1er Pack (1 x 100 ml)
- Price
- €6.20
- Rating
- 4.4/5
- Reviews
- 256
- Age
- 11y ago

pajoma Raumduft Fresh Linen 1er Pack (1 x 100 ml) in Geschenkverpackung
- Price
- €5.88
- Rating
- 4.4/5
- Reviews
- 233
- Age
- 8y ago
Trending
estimated 90-day click momentum
pajoma Raumduft Nachfüllflasche Fresh Linen 1000 ml | Nachfüller für Lufterfrischer | intensiver und hochwertiger Duft in Premium Qualität
- Price
- €23.65
- Rating
- 4.2/5
- Reviews
- 2,913
- Age
- 8y ago

Thai Zitronengras Raumspray und Kissenspray hergestellt aus reinem ätherischen Zitronengras Öl 100% natürliches Duftspray entspannender Raumduft Schlafspray (250 mL)
- Price
- €16.81
- Rating
- 4.3/5
- Reviews
- 18,466
- Age
- 4y ago

pajoma Raumduft Made in Germany 1er Pack (1 x 100 ml) in Geschenkverpackung (Lavendel-Orange)
- Price
- €6.95
- Rating
- 4.1/5
- Reviews
- 138
- Age
- 10y ago

pajoma Raumduft Nachfüllflasche Roses & Berries 500 ml | Nachfüller für Lufterfrischer | intensiver und hochwertiger Duft in Premium Qualität
- Price
- €15.26
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 11y ago

Raumduft Nachfüller Lemongrass - Zitronengras 500ml - Nachfüllflasche mit Naturreinem Ätherischen Lemongras Öl - Intensiv & Langanhaltend Natürlicher fur Raum - Küche - Bester Raumlufterfrischer
- Price
- €21.86
- Rating
- 4.4/5
- Reviews
- 2,227
- Age
- 8y ago
Newest
by launch date
pajoma Raumduft Nachfüllflasche Sandelholz & Amber 500 ml | Nachfüller für Lufterfrischer | intensiver und hochwertiger Duft in Premium Qualität
- Price
- €14.91
- Rating
- 4.2/5
- Reviews
- 2,913
- Age
- 4y ago

Thai Zitronengras Raumspray und Kissenspray hergestellt aus reinem ätherischen Zitronengras Öl 100% natürliches Duftspray entspannender Raumduft Schlafspray (250 mL)
- Price
- €16.81
- Rating
- 4.3/5
- Reviews
- 18,466
- Age
- 4y ago

pajoma Raumduft Set 4 x 50ml Raumdüfte Made in Germany Lavendel Sandelholz & Amber Vanille Lemongras Raumerfrischer
- Price
- €14.87
- Rating
- 4.2/5
- Reviews
- 264
- Age
- 5y ago

Raumduft Nachfüller Lemongrass - Zitronengras 500ml - Nachfüllflasche mit Naturreinem Ätherischen Lemongras Öl - Intensiv & Langanhaltend Natürlicher fur Raum - Küche - Bester Raumlufterfrischer
- Price
- €21.86
- Rating
- 4.4/5
- Reviews
- 2,227
- Age
- 8y ago

Raumduft Diffuser Lemongrass 200ml - Zitronengras - Naturreines Ätherisches Zitronengrasöl - Intensiv Raumduft - Raumduft-Set Zum Aromatisieren
- Price
- €15.60
- Rating
- 4.2/5
- Reviews
- 1,191
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
10
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 95%
Open market
0%
- pajoma81%
- Mea Vita11%
- AROMATIKA trust the power of nature7%
- Positive Essence1%
Demand
Weihnachtsduft search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 16.3×
Search terms
Top Weihnachtsduft search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pajoma raumduft40K/yr
- pajoma11K/yr
- pajoma raumduft nachfüllflasche7K/yr
- lemongrass raumduft5K/yr
- pajoma raumduft lemongras3K/yr
Reviews and returns
What reviews say buyers love and hate about Weihnachtsduft
We read the reviews and the return reasons for every product selling here.
“Schwacher Duft”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Weihnachtsduft questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









