Is weihnachtsduft profitable to sell on Amazon Germany?

The niche generates €53K/yr across 25 tracked products. 90-day search growth is -42.6%. Flapen's verdict: Skip it (43/100).

How competitive is the weihnachtsduft niche?

4 brands and 10 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in weihnachtsduft?

Top complaints mined from reviews: Geruch, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.1%.

When does demand for weihnachtsduft peak?

Demand peaks in Nov–Dec; the busiest month runs 16.3× the quietest.

What does it cost to enter the weihnachtsduft niche?

Listings span €4.74–€25.19; the average listing price is €10.85 (sweet spot $15–$100). The average incumbent carries 1,396 reviews — the moat a new listing must climb.

weihnachtsduft

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,396.28

avg incumbent reviews — the moat a new listing must climb

Price range

Good€4.74–€25.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay€10.85

avg listing price — sweet spot $15–$100

Market size

Bad€53K

€53K/yr · 67K searches

Growth

Bad-42.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, weihnachtsduft is a €53K/yr Amazon Germany market (67K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

weihnachtsduft market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: €43K–€54K; units × avg price
Conversion rate: 7.3%
Avg BSR: #193
Page quality: 0%
Prime: 60%
Sponsored: 84%
Out of stock: 19.0%
Avg brand age: 41 months
Avg seller age: 199 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

pajoma81%
Mea Vita11%
AROMATIKA trust the power of nature7%
Positive Essence1%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -42.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 16.3×

Open Trend

Top weihnachtsduft search terms

pajoma raumduft40K/yr -52.6%6.4% conv.
pajoma11K/yr -40.2%2.6% conv.
pajoma raumduft nachfüllflasche7K/yr +12.3%3.6% conv.
lemongrass raumduft5K/yr -9.7%4.3% conv.
pajoma raumduft lemongras3K/yr -42.6%8.9% conv.

All search terms

Top weihnachtsduft products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

pajoma Raumduft Diffuser Lemongras 100 ml langlebiger Duft in dekorativer Geschenkverpackung

pajoma€6.814.3★1,095 rev

pajoma Raumduft Nachfüllflasche Lemongras 1000 ml | Nachfüller für Lufterfrischer | intensiver und hochwertiger Duft in Premium Qualität

pajoma€25.194.2★2,913 rev

pajoma Raumduft Set 4 x 50ml Raumdüfte Made in Germany Lavendel Sandelholz & Amber Vanille Lemongras Raumerfrischer

Mea Vita€14.874.2★264 rev

pajoma Raumduft Light Moments 1er Pack (1 x 100 ml)

pajoma€6.204.4★256 rev

pajoma Raumduft Fresh Linen 1er Pack (1 x 100 ml) in Geschenkverpackung

pajoma€5.884.4★233 rev

Newest

by launch date

pajoma Raumduft Nachfüllflasche Sandelholz & Amber 500 ml | Nachfüller für Lufterfrischer | intensiver und hochwertiger Duft in Premium Qualität

pajoma€14.912,913 rev

4y ago

Thai Zitronengras Raumspray und Kissenspray hergestellt aus reinem ätherischen Zitronengras Öl 100% natürliches Duftspray entspannender Raumduft Schlafspray (250 mL)

Positive Essence€16.8118,466 rev

4y ago

pajoma Raumduft Set 4 x 50ml Raumdüfte Made in Germany Lavendel Sandelholz & Amber Vanille Lemongras Raumerfrischer

Mea Vita€14.87264 rev

5y ago

Raumduft Nachfüller Lemongrass - Zitronengras 500ml - Nachfüllflasche mit Naturreinem Ätherischen Lemongras Öl - Intensiv & Langanhaltend Natürlicher fur Raum - Küche - Bester Raumlufterfrischer

AROMATIKA trust the power of nature€21.862,227 rev

8y ago

Raumduft Diffuser Lemongrass 200ml - Zitronengras - Naturreines Ätherisches Zitronengrasöl - Intensiv Raumduft - Raumduft-Set Zum Aromatisieren

AROMATIKA trust the power of nature€15.601,191 rev

8y ago

What buyers say about weihnachtsduft

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch84%

“Wunderbarer Duft”

Qualität insgesamt3%

“Qualitat”

Komfort insgesamt2%

“Sehr angenehm”

beworben Vs Tatsächliches Produkt2%

“Entspricht den Erwartungen”

Haltbarkeit2%

“Hält wesentlich länger”

What buyers complain about

Geruch60%

“Schwacher Duft”

Qualität insgesamt7%

“Wer billig kauft, kauft 2x”

Preis-Leistungs-Verhältnis7%

“Viel zu teuer”

Auslaufsicher7%

“etwas raus ausgelaufen”

Benutzerfreundlichkeit3%

“Handhabung leider nicht.”

Stärke3%

“leider viel zu schwach.”

Top return reasons

Geruch86%