Weichspüler Sensitiv
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 93% of clicks, so Weichspüler Sensitiv is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 2,966 Drogerie & Körperpflege niches · +9 vs the category median of 4958
- Market size
- €2.0M/yr2.3M searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 43%top-5 click share · 11 brands · 99 sellers
Flapen Score
Weichspüler Sensitiv against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Weichspüler Sensitiv is stronger. Inside it, weaker.
Market
The Weichspüler Sensitiv market on Amazon at a glance
Shoppers on Amazon Germany searched for Weichspüler Sensitiv 2.3M times last year and spent an estimated €2.0M. The top 5 brands take 93% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.0M a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 7.1%
- Market size, estimated
- €2.0Ma year
- Peak month
- November1.5× the quietest month
- Top search term
- weichspüler797K searches a year
02 · Price
A sale here is worth €11.82.
Listings sell for €11.82 on average, from €1.81 to €45.21. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At €11.82 that is €47K to €59K a year per listing.
- Average price
- €11.82under the $15 to $100 sweet spot
- Price range
- €1.81–€45.21
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- €47K–€59K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #61 within Wäschepflege. It carries 1,606 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 79%
- Out of stock, average day
- 5.2%
- Average rank
- #61in Wäschepflege
- Average rating
- 4.63 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,606per listing
- Listings tracked
- 39
04 · Newcomers
12 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Weichspüler Sensitiv products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lenor Luftfrisch Weichspüler Alpensee 50 Waschladungen 700ml Für Wäsche Wie An Der Frischen Luft Getrocknet
- Price
- €3.58
- Rating
- 4.8/5
- Reviews
- 399
- Age
- 12mo ago

By Amazon Weichspüler Blumig 80 Waschladungen
- Price
- €2.75
- Rating
- 4.5/5
- Reviews
- 3,648
- Age
- 2y ago

Lenor Luftfrisch Weichspüler Landwiese 50 Waschladungen 700ml Für Wäsche Wie An Der Frischen Luft Getrocknet
- Price
- €3.62
- Rating
- 4.8/5
- Reviews
- 404
- Age
- 12mo ago

Lenor Luftfrisch Weichspüler Wildblumenfeld 50 Waschladungen Für Wäsche Wie An Der Frischen Luft Getrocknet
- Price
- €3.48
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 12mo ago

Lenor Flüssiger Weichspüler Frühlingserwachen 86 Waschgänge 1806 ml
- Price
- €12.39
- Rating
- 4.7/5
- Reviews
- 4,195
- Age
- 2y ago
Trending
estimated 90-day click momentum
Lenor Weichspüler 12x38 Waschladungen Amethyst Blütentraum 24H Unwiderstehliche Frische
- Price
- €26.16
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 5mo ago

Lenor Weichspüler 12x38 Waschladungen Goldene Orchidee 24H Unwiderstehliche Frische
- Price
- €26.11
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 5mo ago

TESORI DORIENTE Weichspüler Hammam | Für 42 Waschladungen | Duft für bis zu 100 Tage mit Argan-Öl und Orangenblüte | luxuriöser Weichspüler für weiche Wäsche | 760ml
- Price
- €2.51
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 3mo ago

Lenor Luftfrisch Weichspüler Landwiese 76 Waschladungen Für Wäsche Wie An Der Frischen Luft Getrocknet
- Price
- €4.50
- Rating
- 4.8/5
- Reviews
- 404
- Age
- 5mo ago

Lenor Luftfrisch Weichspüler Wildblumenfeld 50 Waschladungen Für Wäsche Wie An Der Frischen Luft Getrocknet
- Price
- €3.48
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 12mo ago
Newest
by launch date
TESORI DORIENTE Weichspüler Hammam | Für 42 Waschladungen | Duft für bis zu 100 Tage mit Argan-Öl und Orangenblüte | luxuriöser Weichspüler für weiche Wäsche | 760ml
- Price
- €2.51
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 3mo ago

Lenor Weichspüler 12x38 Waschladungen Amethyst Blütentraum 24H Unwiderstehliche Frische
- Price
- €26.16
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 5mo ago

Lenor Weichspüler 12x38 Waschladungen Goldene Orchidee 24H Unwiderstehliche Frische
- Price
- €26.11
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 5mo ago

Lenor Luftfrisch Weichspüler Landwiese 76 Waschladungen Für Wäsche Wie An Der Frischen Luft Getrocknet
- Price
- €4.50
- Rating
- 4.8/5
- Reviews
- 404
- Age
- 5mo ago

Lenor Wäscheparfüm Aprilfrisch 735g Non-Stop Frische Für Bis Zu 12 Wochen Im Schrank
- Price
- €10.34
- Rating
- 4.8/5
- Reviews
- 2,878
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
99
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 81%
Open market
5%
- Lenor67%
- by Amazon10%
- ECOVER8%
- Tesori d'Oriente4%
- Vernel4%
- Marcel's Green Soap2%
- Open — no brand owns it (5 brands, 5%)
Demand
Weichspüler Sensitiv search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Weichspüler Sensitiv search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- weichspüler797K/yr
- lenor weichspüler499K/yr
- lenor379K/yr
- weichspüler angebot195K/yr
- weichspüler lenor76K/yr
- vernel weichspüler50K/yr
- kuschelweich weichspüler59K/yr
- ecover weichspüler33K/yr
- frosch weichspüler24K/yr
- weichspüler kuschelweich29K/yr
Reviews and returns
What reviews say buyers love and hate about Weichspüler Sensitiv
We read the reviews and the return reasons for every product selling here.
“Nicht so dufte”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Weichspüler Sensitiv questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









