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Wc Stein

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 99% of clicks, so Wc Stein is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 2,966 Drogerie & Körperpflege niches · +1 vs the category median of 49
Market size
€505K/yr651K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
44%top-5 click share · 6 brands · 87 sellers

Flapen Score

Wc Stein against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Wc Stein is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wc Stein market on Amazon at a glance

Shoppers on Amazon Germany searched for Wc Stein 651K times last year and spent an estimated €505K. The top 5 brands take 99% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 651K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €505K a year.

Searches, last 12 months
651K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
10.6%
Market size, estimated
€505Ka year
Peak month
March1.8× the quietest month
Top search term
wc frisch254K searches a year

02 · Price

A sale here is worth €7.33.

Listings sell for €7.33 on average, from €1.00 to €21.28. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At €7.33 that is €7K to €9K a year per listing.

Average price
€7.33under the $15 to $100 sweet spot
Price range
€1.00–€21.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
€7K–€9K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #44 within WC. It carries 5,323 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
1.7%
Average rank
#44in WC
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
5,323per listing
Listings tracked
36

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Wc Stein products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

87

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

0%

  • Brand 176%
  • Brand 214%
  • Brand 36%
  • Brand 42%
  • Brand 51%
  • Brand 61%

Demand

Wc Stein search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Wc Stein search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wc frisch254K/yr
  • wc stein70K/yr
  • klostein33K/yr
  • wc steine27K/yr
  • wc frisch kraft aktiv31K/yr
  • wc steine toilette43K/yr
  • wc duftspüler30K/yr
  • toilettenduft15K/yr
  • wc einhänger17K/yr
  • toilettenstein18K/yr

Reviews and returns

What reviews say buyers love and hate about Wc Stein

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Geruch”
26%of negative reviews mention “Geruch”
0.2%of orders come back
“kein Duft”
A buyer, on “Geruch”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wc Stein questions

Answered from the same tracked data.