Is Waschtücher profitable to sell on Amazon Germany?

Flapen scores Waschtücher 41 out of 100 on Amazon Germany, a Fail. Shoppers spend €23K a year across 8 tracked products. Search demand grew +62.5% in the last 90 days.

How competitive is the Waschtücher niche on Amazon Germany?

6 brands and 34 sellers compete in Waschtücher on Amazon Germany. The top 5 Waschtücher products take 90% of clicks, and the top 5 brands take 97%.

What do buyers complain about in Waschtücher?

Waschtücher buyers on Amazon Germany complain most about Farbe, Farbverblassen/Verfärbung, and Funktionalität insgesamt. An estimated 0.1% of orders come back.

When does demand for Waschtücher peak?

Search demand for Waschtücher on Amazon Germany peaks in Jun–Jul–Aug, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Waschtücher niche?

Waschtücher sells for €4.30 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.74 to €7.18. The average product has 1,034 reviews, the count a new listing must catch up to.

Waschtücher

Fail

Prices span $1.74–$7.18, mostly outside the sweet spot, so Waschtücher is a Fail.

Flapen Score: 41
41 / 100Ranks 2,445 of 2,966 Drogerie & Körperpflege niches · −8 vs the category median of 49
Market size: €23K/yr85K searches / yr
90-day growth: +62.5%search demand this quarter
Competition: 90%top-5 click share · 6 brands · 34 sellers

Flapen Score

Waschtücher against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Waschtücher is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Waschtücher market on Amazon at a glance

Shoppers on Amazon Germany searched for Waschtücher 85K times last year and spent an estimated €23K. The top 5 brands take 97% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +62.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.

Searches, last 12 months: 85K
Growth, 90 days vs prior 90: +62.5%
Conversion, latest week: 6.3%
Market size, estimated: €23Ka year
Peak month: August2.2× the quietest month
Top search term: entfärber für verfärbte wäsche26K searches a year

02 · Price

A sale here is worth €4.30.

Listings sell for €4.30 on average, from €1.74 to €7.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At €4.30 that is €3K to €4K a year per listing.

Average price: €4.30under the $15 to $100 sweet spot
Price range: €1.74–€7.18
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 750–1,000
Revenue per listing a year: €3K–€4K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #18 within Wäschepflege. It carries 1,034 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings: 63%
Prime listings: 75%
Out of stock, average day: 5.9%
Average rank: #18in Wäschepflege
Average rating: 4.38 starsAmazon Germany average 4.37 stars
Average reviews: 1,034per listing
Listings tracked: 8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 61 months

Products

Top Waschtücher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Brand 172%
Brand 210%
Brand 37%
Brand 44%
Brand 53%
Brand 63%
Open — no brand owns it (0%)

Demand

Waschtücher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.2×

Search terms

Top Waschtücher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

entfärber für verfärbte wäsche26K/yr +106.7%5.3% conv.
entfärber19K/yr +66.7%3.6% conv.
entfärber für weiße wäsche19K/yr +21.5%7.7% conv.
wäsche entfärber6K/yr +61.6%5.5% conv.
entfärber für buntwäsche7K/yr -1.0%4.7% conv.
dr beckmann intensiv entfärber3K/yr +73.6%5.0% conv.
entfärber wäsche3K/yr +85.3%2.7% conv.
verfärbte wäsche entfärben3K/yr +73.1%3.3% conv.

Reviews and returns

What reviews say buyers love and hate about Waschtücher

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “beworben Vs Tatsächliches Produkt”

21%of negative reviews mention “Farbe”

0.1%of orders come back

“Nach der Anwendung hat die Hose ihre Farbe komplett verloren und ist nun weiß beziehungsweise hellgelb geworden”

A buyer, on “Farbe”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Waschtücher questions

Answered from the same tracked data.

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