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Waschmittel Sensitiv

Fail

The top 5 brands take 99% of clicks, so Waschmittel Sensitiv is a Fail.

Flapen Score
48
48 / 100
Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49
Market size
€456K/yr459K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
60%top-5 click share · 6 brands · 84 sellers

Flapen Score

Waschmittel Sensitiv against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Waschmittel Sensitiv is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waschmittel Sensitiv market on Amazon at a glance

Shoppers on Amazon Germany searched for Waschmittel Sensitiv 459K times last year and spent an estimated €456K. The top 5 brands take 99% of clicks. Demand peaks in Jan–May–Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €456K a year.

Searches, last 12 months
459K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
8.1%
Market size, estimated
€456Ka year
Peak month
January2.5× the quietest month
Top search term
frosch waschmittel125K searches a year

02 · Price

A sale here is worth €12.31.

Listings sell for €12.31 on average, from €2.05 to €33.75. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At €12.31 that is €9K to €12K a year per listing.

Average price
€12.31under the $15 to $100 sweet spot
Price range
€2.05–€33.75
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
€9K–€12K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #29 within Wäschepflege. It carries 445 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
76%
Out of stock, average day
0.4%
Average rank
#29in Wäschepflege
Average rating
4.70 starsAmazon Germany average 4.37 stars
Average reviews
445per listing
Listings tracked
21

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
51 months

Products

Top Waschmittel Sensitiv products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

€0€46K€91K€137K€182K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

84

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 99%

Open market

0%

  • Frosch64%
  • ECOVER11%
  • Persil11%
  • Lenor8%
  • Sonett5%
  • Frosch Baby1%

Demand

Waschmittel Sensitiv search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May, Jun, Jul · busiest ÷ quietest = 2.5×

Search terms

Top Waschmittel Sensitiv search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • frosch waschmittel125K/yr
  • baby waschmittel48K/yr
  • frosch baby waschmittel30K/yr
  • lenor sensitive waschmittel30K/yr
  • waschmittel sensitiv30K/yr
  • persil sensitive35K/yr
  • frosch baby19K/yr
  • ecover zero17K/yr
  • sensitive waschmittel18K/yr
  • waschmittel baby16K/yr

Reviews and returns

What reviews say buyers love and hate about Waschmittel Sensitiv

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Geruch”
17%of negative reviews mention “Geruch”
0.1%of orders come back
“Dieses Waschmittel stinkt”
A buyer, on “Geruch”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Waschmittel Sensitiv questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data