Waschmittel Sensitiv
FailThe top 5 brands take 99% of clicks, so Waschmittel Sensitiv is a Fail.
- Flapen Score
- 48 / 100Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 4948
- Market size
- €456K/yr459K searches / yr
- 90-day growth
- -6.2%search demand this quarter
- Competition
- 60%top-5 click share · 6 brands · 84 sellers
Flapen Score
Waschmittel Sensitiv against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Waschmittel Sensitiv is stronger. Inside it, weaker.
Market
The Waschmittel Sensitiv market on Amazon at a glance
Shoppers on Amazon Germany searched for Waschmittel Sensitiv 459K times last year and spent an estimated €456K. The top 5 brands take 99% of clicks. Demand peaks in Jan–May–Jun–Jul. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €456K a year.
- Searches, last 12 months
- 459K
- Growth, 90 days vs prior 90
- -6.2%
- Conversion, latest week
- 8.1%
- Market size, estimated
- €456Ka year
- Peak month
- January2.5× the quietest month
- Top search term
- frosch waschmittel125K searches a year
02 · Price
A sale here is worth €12.31.
Listings sell for €12.31 on average, from €2.05 to €33.75. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At €12.31 that is €9K to €12K a year per listing.
- Average price
- €12.31under the $15 to $100 sweet spot
- Price range
- €2.05–€33.75
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €9K–€12K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #29 within Wäschepflege. It carries 445 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 76%
- Out of stock, average day
- 0.4%
- Average rank
- #29in Wäschepflege
- Average rating
- 4.70 starsAmazon Germany average 4.37 stars
- Average reviews
- 445per listing
- Listings tracked
- 21
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Waschmittel Sensitiv products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Frosch Baby Waschmittel 1 5 L
- Price
- €4.67
- Rating
- 4.7/5
- Reviews
- 248
- Age
- 11mo ago

Frosch Aloe Vera Sensitiv-Waschmittel 1 5L
- Price
- €3.91
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 1y ago

Persil Flüssigwaschmittel Sensitive (124 Waschladungen) hochkonzentriertes Ultra-Konzentrat Waschmittel-Gel mit Ultra Fleckenentfernung mit Tiefenrein-Plus Technologie
- Price
- €27.09
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 2y ago

Frosch Aloe Vera Sensitiv-Waschpulver 3 432 kg
- Price
- €8.89
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 1y ago

Lenor Sensitiv Waschmittel Flüssig 100 Waschladungen Dermatologisch Getestet Zertifiziert Von ECARF
- Price
- €17.37
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Lenor Sensitiv Waschmittel Flüssig 100 Waschladungen Dermatologisch Getestet Zertifiziert Von ECARF
- Price
- €17.37
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 5mo ago

Frosch Aloe Vera Sensitiv-Waschpulver 3 432 kg
- Price
- €8.89
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 1y ago

Frosch Fein & Woll Waschbalsam 1 44L 30 Waschladungen Waschmittel für Wolle Seide Viskose & Daunen 20-60C
- Price
- €4.63
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 10mo ago

Frosch Aloe Vera Sensitiv-Waschmittel 1 5L
- Price
- €3.91
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 1y ago

Frosch 5 x Sensitiv-Waschmittel Aloe Vera Vorratspackung hohe Waschkraft für alle Textilien von 20 bis 95C Vorteilspack mit 125 Waschladungen hautfreundliche Rezeptur mit Aloe Vera-Auszügen
- Price
- €29.43
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 9mo ago
Newest
by launch date
Lenor Sensitiv Waschmittel Flüssig 100 Waschladungen Dermatologisch Getestet Zertifiziert Von ECARF
- Price
- €17.37
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 5mo ago

Frosch 5 x Universal-Waschmittel Vorratspackung hohe Waschkraft für strahlend saubere Wäsche Vorteilspack mit 120 Waschladungen vegan mikroplastikfrei und mit europäischen Tensiden
- Price
- €29.91
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 9mo ago

Frosch 5 x Sensitiv-Waschmittel Aloe Vera Vorratspackung hohe Waschkraft für alle Textilien von 20 bis 95C Vorteilspack mit 125 Waschladungen hautfreundliche Rezeptur mit Aloe Vera-Auszügen
- Price
- €29.43
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 9mo ago

Frosch Fein & Woll Waschbalsam 1 44L 30 Waschladungen Waschmittel für Wolle Seide Viskose & Daunen 20-60C
- Price
- €4.63
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 10mo ago

Ecover Zero Waschmittel flüssig für Allergiker und empfindliche Haut sanfte Reinigung ohne Duftstoffe 30% höher konzentriert 28 Ladungen 1L
- Price
- €6.71
- Rating
- 4.6/5
- Reviews
- 1,453
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
84
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 99%
Open market
0%
- Frosch64%
- ECOVER11%
- Persil11%
- Lenor8%
- Sonett5%
- Frosch Baby1%
Demand
Waschmittel Sensitiv search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, May, Jun, Jul · busiest ÷ quietest = 2.5×
Search terms
Top Waschmittel Sensitiv search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- frosch waschmittel125K/yr
- baby waschmittel48K/yr
- frosch baby waschmittel30K/yr
- lenor sensitive waschmittel30K/yr
- waschmittel sensitiv30K/yr
- persil sensitive35K/yr
- frosch baby19K/yr
- ecover zero17K/yr
- sensitive waschmittel18K/yr
- waschmittel baby16K/yr
Reviews and returns
What reviews say buyers love and hate about Waschmittel Sensitiv
We read the reviews and the return reasons for every product selling here.
“Dieses Waschmittel stinkt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waschmittel Sensitiv questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









