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Waschmittel Schwarz

brand-locked demand (top 5 brands take 97% of clicks) — Waschmittel Schwarz doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 2,115 of 2,966 Drogerie & Körperpflege niches · −5 vs the category median of 49

Market size 40Growth 23Conversion 98Competition 17Returns 100Price range 59Avg price 54Brand share 7Review moat 67Quality gap 30
This niche Category average · 2,966 niches

Is Waschmittel Schwarz profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Waschmittel Schwarz is a €202K/yr Amazon Germany market (97K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 44/100.

Waschmittel Schwarz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.3% over the last 90 days and 16.7% of searches end in a purchase.

€202K

revenue / yr

Units sold / yr13K
Search volume / yr-3.3%97K
Conversion rate16.7%
Avg price€12.43

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers6 · 58
Top-5 product click share79%
Open market3%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement91%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews828

Top Waschmittel Schwarz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

€0€20K€40K€61K€81K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

58

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Perwoll71%
  • Coral9%
  • ECOVER8%
  • Dr. Beckmann7%
  • Die Seifenblase3%
  • HEITMANN3%

Waschmittel Schwarz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume97KCVR16.7%Products11Brands6Top 5 Brands97%OOS Rate3.9%Rating4.6★Reviews828Avg BSR#24
20K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.4×

Top Waschmittel Schwarz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • waschmittel schwarze wäsche27K/yr
  • perwoll black22K/yr
  • waschmittel schwarz16K/yr
  • waschmittel für schwarze wäsche6K/yr
  • schwarz waschmittel5K/yr
  • schwarze wäsche3K/yr
  • waschmittel dunkle wäsche4K/yr
  • schwarzwaschmittel4K/yr
  • waschmittel black4K/yr
  • perwoll schwarz3K/yr

What reviews say buyers love and hate about Waschmittel Schwarz

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Geruch32%

Angenehmer Duft

Waschechtheit16%

Beste für dunkle Wäsche

Farbe14%

Bestes für schwarze Kleidung

Preis-Leistungs-Verhältnis6%

Preis Leistung super

Benutzerfreundlichkeit5%

Leicht anzuwenden

What buyers complain about

87% of reviews
Farbe20%

Farbe greift nicht

Geruch14%

Gewaschene Wäsche riecht zum Glück nicht so intensiv

Preis-Leistungs-Verhältnis13%

Schade ums Geld

Fleckenbeständigkeit11%

dazu Schleier Flecken

Funktionalität insgesamt11%

Bringt gar nichts

Waschmittel Schwarz return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Auslaufsicher
59%
2Geruch
15%
3Preis-Leistungs-Verhältnis
10%
4Funktionalität insgesamt
5%
5Farbe
3%

Common Waschmittel Schwarz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Waschmittel Schwarz 44/100 on Amazon Germany — Skip it. The niche generates €202K/yr across 11 tracked products. Search demand moved -3.3% over the last 90 days.
Search demand for Waschmittel Schwarz on Amazon Germany peaks in Sep–Oct–Nov, where the busiest month runs 4.4× the quietest.