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Waschmittel Schwarz

Fail

The top 5 brands take 97% of clicks, so Waschmittel Schwarz is a Fail.

Flapen Score
44
44 / 100
Ranks 2,115 of 2,966 Drogerie & Körperpflege niches · −5 vs the category median of 49
Market size
€202K/yr97K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
79%top-5 click share · 6 brands · 58 sellers

Flapen Score

Waschmittel Schwarz against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Waschmittel Schwarz is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waschmittel Schwarz market on Amazon at a glance

Shoppers on Amazon Germany searched for Waschmittel Schwarz 97K times last year and spent an estimated €202K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €202K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
16.7%
Market size, estimated
€202Ka year
Peak month
October4.4× the quietest month
Top search term
waschmittel schwarze wäsche27K searches a year

02 · Price

A sale here is worth €12.43.

Listings sell for €12.43 on average, from €1.30 to €34.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €12.43 that is €6K to €9K a year per listing.

Average price
€12.43under the $15 to $100 sweet spot
Price range
€1.30–€34.83
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
€6K–€9K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #24 within Wäschepflege. It carries 828 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
82%
Out of stock, average day
3.9%
Average rank
#24in Wäschepflege
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
828per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Waschmittel Schwarz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

58

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 53%
  • Brand 63%

Demand

Waschmittel Schwarz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.4×

Search terms

Top Waschmittel Schwarz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waschmittel schwarze wäsche27K/yr
  • perwoll black22K/yr
  • waschmittel schwarz16K/yr
  • waschmittel für schwarze wäsche6K/yr
  • schwarz waschmittel5K/yr
  • schwarze wäsche3K/yr
  • waschmittel dunkle wäsche4K/yr
  • schwarzwaschmittel4K/yr
  • waschmittel black4K/yr
  • perwoll schwarz3K/yr

Reviews and returns

What reviews say buyers love and hate about Waschmittel Schwarz

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Geruch”
20%of negative reviews mention “Farbe”
0.1%of orders come back
“Farbe greift nicht”
A buyer, on “Farbe”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Waschmittel Schwarz questions

Answered from the same tracked data.