Waschmittel
Waschmittel clears our launch bar: a $3.7M/yr market growing +1.6% this quarter with returns at 0.1%.
Flapen Score
Top 4% of 2,966 Drogerie & Körperpflege niches · +15 vs the category median of 49
Is Waschmittel profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Waschmittel is a €3.7M/yr Amazon Germany market (4.0M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul–Nov. Verdict: Launch it — 64/100.
Waschmittel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +1.6% over the last 90 days and 5.7% of searches end in a purchase.
€3.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 57 products
Top Waschmittel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Ariel Flüssigwaschmittel 100 Waschladungen Universal+ Waschmittel Kraftvolle Fleckenentfernung in nur 1 Waschgang selbst bei Kaltwaschzyklen
- Price
- €16.02
- Rating
- 4.8/5
- Reviews
- 549
- Age
- 1y ago
Lenor Flüssigwaschmittel 100 Waschladungen Aprilfrisch Vollwaschmittel Langanhaltende Frische & Geruchsentfernung Bei Kaltwäsche
- Price
- €14.99
- Rating
- 4.8/5
- Reviews
- 980
- Age
- 1y ago
Weißer Riese Color Pulver (90 Waschladungen) Colorwaschmittel mit riesiger Waschkraft schon ab 20 C riesig ergiebiges Waschpulver ideal für Familien mit Kindern
- Price
- €10.33
- Rating
- 4.7/5
- Reviews
- 215
- Age
- 8mo ago
Spee Gel Universal (100 Waschladungen) Flüssigwaschmittel mit 4 in 1 Formel Waschmittel vereint Reinheit Strahlkraft Frische & Nachhaltigkeit 20 - 95 C
- Price
- €10.17
- Rating
- 4.8/5
- Reviews
- 245
- Age
- 8mo ago
Weißer Riese Color Gel (100 Waschladungen) riesig ergiebiges Color Waschmittel mit riesiger Waschkraft ab 20 C sorgt für strahlend saubere Wäsche 100% recycelbar
- Price
- €10.32
- Rating
- 4.7/5
- Reviews
- 314
- Age
- 8mo ago
Trending
90-day click momentum
Ariels schnell auflösendes Pulver Waschmittel Color+ 72 Wäschen Color+ Fleck-Weg-Power beim 1. Waschen Sofortige Wirkung selbst in kaltem Wasser
- Price
- €14.53
- Rating
- 4.8/5
- Reviews
- 100
- Age
- 5mo ago
Ariel Flüssigwaschmittel 80 Wäschen Color+ Fleck-Weg-Power beim 1. Waschen selbst in kaltem Wasser
- Price
- €14.24
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 5mo ago
Ariel Flüssigwaschmittel 111 Wäschen Color+ Waschmittel Fleck-Weg-Power beim 1. Waschen selbst in kaltem Wasser
- Price
- €16.72
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 5mo ago
Ariel Flüssigwaschmittel 111 Wäschen Universal+ Waschmittel Fleck-Weg-Power beim 1. Waschen selbst in kaltem Wasser
- Price
- €17.08
- Rating
- 4.8/5
- Reviews
- 549
- Age
- 5mo ago
Lenor Color Waschmittel Flüssig 100 Waschladungen Amethyst Blütentraum Lang Anhaltende Frische Extra Geruchsabwehr Bei Kaltwäsche
- Price
- €13.78
- Rating
- 4.7/5
- Reviews
- 108
- Age
- 5mo ago
Newest
by launch dateAriel Flüssigwaschmittel 111 Wäschen Universal+ Waschmittel Fleck-Weg-Power beim 1. Waschen selbst in kaltem Wasser
- Price
- €17.08
- Rating
- 4.8/5
- Reviews
- 549
- Age
- 5mo ago
Lenor Color Waschmittel Flüssig 100 Waschladungen Amethyst Blütentraum Lang Anhaltende Frische Extra Geruchsabwehr Bei Kaltwäsche
- Price
- €13.78
- Rating
- 4.7/5
- Reviews
- 108
- Age
- 5mo ago
Ariel Flüssigwaschmittel 80 Wäschen Color+ Fleck-Weg-Power beim 1. Waschen selbst in kaltem Wasser
- Price
- €14.24
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 5mo ago
Ariel Flüssigwaschmittel 111 Wäschen Color+ Waschmittel Fleck-Weg-Power beim 1. Waschen selbst in kaltem Wasser
- Price
- €16.72
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 5mo ago
Lenor Universal Waschmittel Flüssig 100 Waschgänge Aprilfrisch Lang Anhaltende Frische Extra Geruchsabwehr Bei Kaltwäsche
- Price
- €13.62
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 5mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
15 falling
Sellers
110
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
29%
Top 20: 70%
Open market
12%
- Ariel32%
- Lenor20%
- Weißer Riese17%
- Persil9%
- Spee7%
- VERY4%
- Open — no brand owns it (9 brands, 12%)
Waschmittel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Nov · busiest ÷ quietest = 1.8×
Top Waschmittel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- waschmittel1.3M/yr
- waschpulver352K/yr
- waschmittel flüssig269K/yr
- ariel258K/yr
- lenor waschmittel239K/yr
- ariel flüssigwaschmittel123K/yr
- waschmittel pulver192K/yr
- persil185K/yr
- persil waschmittel228K/yr
- laundry detergent70K/yr
What reviews say buyers love and hate about Waschmittel
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“es stinkt nicht”
“Perfektes Waschergebnis”
“Preis-Leistung super”
“Super reinigend”
“Super Produkt”
What buyers complain about
42% of reviews“Stinkt”
“Ist halt teuer”
“Flecken bleiben schade”
“Keine Waschrevolution”
“Gerade bei Flüssigwaschmittel ist das nicht ideal, weil man immer ein bisschen Angst hat, dass etwas ausläuft oder die Verpackung weiter nachgibt”
Waschmittel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Waschmittel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
