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Waschmittel

Maybe

An estimated 0.1% of orders come back. But the products selling today already average 4.7★, so Waschmittel is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 2,966 Drogerie & Körperpflege niches · +15 vs the category median of 49
Market size
€3.7M/yr4.0M searches / yr
90-day growth
+1.6%search demand this quarter
Competition
29%top-5 click share · 15 brands · 110 sellers

Flapen Score

Waschmittel against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Waschmittel is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waschmittel market on Amazon at a glance

Shoppers on Amazon Germany searched for Waschmittel 4.0M times last year and spent an estimated €3.7M. The top 5 brands take 84% of clicks. Demand peaks in Jul–Nov. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.7M a year.

Searches, last 12 months
4.0M
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
5.7%
Market size, estimated
€3.7Ma year
Peak month
July1.8× the quietest month
Top search term
waschmittel1.3M searches a year

02 · Price

A sale here is worth €15.89.

Listings sell for €15.89 on average, from €2.77 to €35.66. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At €15.89 that is €64K to €79K a year per listing.

Average price
€15.89inside the $15 to $100 sweet spot
Price range
€2.77–€35.66
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
200K–250K
Units per listing a year
4,000–5,000
Revenue per listing a year
€64K–€79K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #31 within Wäschepflege. It carries 672 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
89%
Out of stock, average day
1.5%
Average rank
#31in Wäschepflege
Average rating
4.67 starsAmazon Germany average 4.37 stars
Average reviews
672per listing
Listings tracked
57

04 · Newcomers

26 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 26 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
26Amazon's first-year sales bar
Average brand age
53 months

Products

Top Waschmittel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

110

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

29%

Top 20: 70%

Open market

12%

  • Brand 132%
  • Brand 220%
  • Brand 317%
  • Brand 49%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (9 brands, 12%)

Demand

Waschmittel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Waschmittel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waschmittel1.3M/yr
  • waschpulver352K/yr
  • waschmittel flüssig269K/yr
  • ariel258K/yr
  • lenor waschmittel239K/yr
  • ariel flüssigwaschmittel123K/yr
  • waschmittel pulver192K/yr
  • persil185K/yr
  • persil waschmittel228K/yr
  • laundry detergent70K/yr

Reviews and returns

What reviews say buyers love and hate about Waschmittel

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Geruch”
15%of negative reviews mention “Geruch”
0.1%of orders come back
“Stinkt”
A buyer, on “Geruch”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Waschmittel questions

Answered from the same tracked data.