Waschmittel
MaybeAn estimated 0.1% of orders come back. But the products selling today already average 4.7★, so Waschmittel is a Maybe.
- Flapen Score
- 64 / 100Top 4% of 2,966 Drogerie & Körperpflege niches · +15 vs the category median of 4964
- Market size
- €3.7M/yr4.0M searches / yr
- 90-day growth
- +1.6%search demand this quarter
- Competition
- 29%top-5 click share · 15 brands · 110 sellers
Flapen Score
Waschmittel against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Waschmittel is stronger. Inside it, weaker.
Market
The Waschmittel market on Amazon at a glance
Shoppers on Amazon Germany searched for Waschmittel 4.0M times last year and spent an estimated €3.7M. The top 5 brands take 84% of clicks. Demand peaks in Jul–Nov. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.7M a year.
- Searches, last 12 months
- 4.0M
- Growth, 90 days vs prior 90
- +1.6%
- Conversion, latest week
- 5.7%
- Market size, estimated
- €3.7Ma year
- Peak month
- July1.8× the quietest month
- Top search term
- waschmittel1.3M searches a year
02 · Price
A sale here is worth €15.89.
Listings sell for €15.89 on average, from €2.77 to €35.66. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At €15.89 that is €64K to €79K a year per listing.
- Average price
- €15.89inside the $15 to $100 sweet spot
- Price range
- €2.77–€35.66
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- €64K–€79K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #31 within Wäschepflege. It carries 672 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 89%
- Out of stock, average day
- 1.5%
- Average rank
- #31in Wäschepflege
- Average rating
- 4.67 starsAmazon Germany average 4.37 stars
- Average reviews
- 672per listing
- Listings tracked
- 57
04 · Newcomers
26 of last year's 26 launches cleared the first-year sales bar.
26 products launched here in the last 12 months. 26 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 26
- Successful launches
- 26Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Waschmittel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ariel Flüssigwaschmittel 100 Waschladungen Universal+ Waschmittel Kraftvolle Fleckenentfernung in nur 1 Waschgang selbst bei Kaltwaschzyklen
- Price
- €16.02
- Rating
- 4.8/5
- Reviews
- 549
- Age
- 1y ago

Lenor Flüssigwaschmittel 100 Waschladungen Aprilfrisch Vollwaschmittel Langanhaltende Frische & Geruchsentfernung Bei Kaltwäsche
- Price
- €14.99
- Rating
- 4.8/5
- Reviews
- 980
- Age
- 1y ago

Weißer Riese Color Pulver (90 Waschladungen) Colorwaschmittel mit riesiger Waschkraft schon ab 20 C riesig ergiebiges Waschpulver ideal für Familien mit Kindern
- Price
- €10.33
- Rating
- 4.7/5
- Reviews
- 215
- Age
- 8mo ago

Spee Gel Universal (100 Waschladungen) Flüssigwaschmittel mit 4 in 1 Formel Waschmittel vereint Reinheit Strahlkraft Frische & Nachhaltigkeit 20 - 95 C
- Price
- €10.17
- Rating
- 4.8/5
- Reviews
- 245
- Age
- 8mo ago

Weißer Riese Color Gel (100 Waschladungen) riesig ergiebiges Color Waschmittel mit riesiger Waschkraft ab 20 C sorgt für strahlend saubere Wäsche 100% recycelbar
- Price
- €10.32
- Rating
- 4.7/5
- Reviews
- 314
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Ariels schnell auflösendes Pulver Waschmittel Color+ 72 Wäschen Color+ Fleck-Weg-Power beim 1. Waschen Sofortige Wirkung selbst in kaltem Wasser
- Price
- €14.53
- Rating
- 4.8/5
- Reviews
- 100
- Age
- 5mo ago

Ariel Flüssigwaschmittel 80 Wäschen Color+ Fleck-Weg-Power beim 1. Waschen selbst in kaltem Wasser
- Price
- €14.24
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 5mo ago

Ariel Flüssigwaschmittel 111 Wäschen Color+ Waschmittel Fleck-Weg-Power beim 1. Waschen selbst in kaltem Wasser
- Price
- €16.72
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 5mo ago

Ariel Flüssigwaschmittel 111 Wäschen Universal+ Waschmittel Fleck-Weg-Power beim 1. Waschen selbst in kaltem Wasser
- Price
- €17.08
- Rating
- 4.8/5
- Reviews
- 549
- Age
- 5mo ago

Lenor Color Waschmittel Flüssig 100 Waschladungen Amethyst Blütentraum Lang Anhaltende Frische Extra Geruchsabwehr Bei Kaltwäsche
- Price
- €13.78
- Rating
- 4.7/5
- Reviews
- 108
- Age
- 5mo ago
Newest
by launch date
Ariel Flüssigwaschmittel 111 Wäschen Universal+ Waschmittel Fleck-Weg-Power beim 1. Waschen selbst in kaltem Wasser
- Price
- €17.08
- Rating
- 4.8/5
- Reviews
- 549
- Age
- 5mo ago

Lenor Color Waschmittel Flüssig 100 Waschladungen Amethyst Blütentraum Lang Anhaltende Frische Extra Geruchsabwehr Bei Kaltwäsche
- Price
- €13.78
- Rating
- 4.7/5
- Reviews
- 108
- Age
- 5mo ago

Ariel Flüssigwaschmittel 80 Wäschen Color+ Fleck-Weg-Power beim 1. Waschen selbst in kaltem Wasser
- Price
- €14.24
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 5mo ago

Ariel Flüssigwaschmittel 111 Wäschen Color+ Waschmittel Fleck-Weg-Power beim 1. Waschen selbst in kaltem Wasser
- Price
- €16.72
- Rating
- 4.8/5
- Reviews
- 41
- Age
- 5mo ago

Lenor Universal Waschmittel Flüssig 100 Waschgänge Aprilfrisch Lang Anhaltende Frische Extra Geruchsabwehr Bei Kaltwäsche
- Price
- €13.62
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
15 falling
Sellers
110
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
29%
Top 20: 70%
Open market
12%
- Ariel32%
- Lenor20%
- Weißer Riese17%
- Persil9%
- Spee7%
- VERY4%
- Open — no brand owns it (9 brands, 12%)
Demand
Waschmittel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Waschmittel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- waschmittel1.3M/yr
- waschpulver352K/yr
- waschmittel flüssig269K/yr
- ariel258K/yr
- lenor waschmittel239K/yr
- ariel flüssigwaschmittel123K/yr
- waschmittel pulver192K/yr
- persil185K/yr
- persil waschmittel228K/yr
- laundry detergent70K/yr
Reviews and returns
What reviews say buyers love and hate about Waschmittel
We read the reviews and the return reasons for every product selling here.
“Stinkt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Waschmittel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









