Is Waschmaschinenreiniger profitable to sell on Amazon Germany?

Flapen scores Waschmaschinenreiniger 50 out of 100 on Amazon Germany, a Maybe. Shoppers spend €892K a year across 16 tracked products. 2 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew +0.8% in the last 90 days.

How competitive is the Waschmaschinenreiniger niche on Amazon Germany?

11 brands and 74 sellers compete in Waschmaschinenreiniger on Amazon Germany. The top 5 Waschmaschinenreiniger products take 73% of clicks, and the top 5 brands take 87%.

What do buyers complain about in Waschmaschinenreiniger?

Waschmaschinenreiniger buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, and Einfache Reinigung. An estimated 0.1% of orders come back.

When does demand for Waschmaschinenreiniger peak?

Search demand for Waschmaschinenreiniger on Amazon Germany is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Waschmaschinenreiniger niche?

Waschmaschinenreiniger sells for €8.39 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.07 to €30.26. The average product has 2,652 reviews, the count a new listing must catch up to.

Waschmaschinenreiniger

Maybe

An estimated 0.1% of orders come back. But the top 5 products take 73% of clicks, so Waschmaschinenreiniger is a Maybe.

Flapen Score: 50
50 / 100Top 44% of 2,966 Drogerie & Körperpflege niches · +1 vs the category median of 49
Market size: €892K/yr661K searches / yr
90-day growth: +0.8%search demand this quarter
Competition: 73%top-5 click share · 11 brands · 74 sellers

Flapen Score

Waschmaschinenreiniger against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Waschmaschinenreiniger is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Waschmaschinenreiniger market on Amazon at a glance

Shoppers on Amazon Germany searched for Waschmaschinenreiniger 661K times last year and spent an estimated €892K. The top 5 brands take 87% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 16.1% of those searches ended in a purchase.

Shoppers searched for this 661K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €892K a year.

Searches, last 12 months: 661K
Growth, 90 days vs prior 90: +0.8%
Conversion, latest week: 16.1%
Market size, estimated: €892Ka year
Peak month: July1.5× the quietest month
Top search term: waschmaschinenreiniger470K searches a year

02 · Price

A sale here is worth €8.39.

Listings sell for €8.39 on average, from €2.07 to €30.26. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At €8.39 that is €42K to €50K a year per listing.

Average price: €8.39under the $15 to $100 sweet spot
Price range: €2.07–€30.26
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 80K–100K
Units per listing a year: 5,000–6,000
Revenue per listing a year: €42K–€50K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Reinigungsmittel. It carries 2,652 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings: 63%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #48in Reinigungsmittel
Average rating: 4.63 starsAmazon Germany average 4.37 stars
Average reviews: 2,652per listing
Listings tracked: 16

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 45 months

Products

Top Waschmaschinenreiniger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

11 flat

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

10%

Brand 130%
Brand 220%
Brand 317%
Brand 411%
Brand 510%
Brand 64%
Open — no brand owns it (5 brands, 10%)

Demand

Waschmaschinenreiniger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Waschmaschinenreiniger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

waschmaschinenreiniger470K/yr +4.6%14.7% conv.
washing machine cleaner31K/yr +16.7%7.9% conv.
waschmaschinen reiniger17K/yr -23.8%13.9% conv.
waschmaschinenreiniger extra stark14K/yr +19.2%14.6% conv.
waschmaschine reinigung14K/yr +5.9%11.1% conv.
dr beckmann waschmaschinenreiniger12K/yr -3.5%14.6% conv.
sagrotan waschmaschinenreiniger14K/yr -15.2%14.1% conv.
maschinenreiniger waschmaschine10K/yr -6.1%12.3% conv.
miele waschmaschinenreiniger10K/yr -18.0%3.8% conv.
waschmaschinenreiniger miele9K/yr -10.2%5.0% conv.

Reviews and returns

What reviews say buyers love and hate about Waschmaschinenreiniger

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Einfache Reinigung”

23%of negative reviews mention “Geruch”

0.1%of orders come back

“Maschine stinkt nachher wie vorher”

A buyer, on “Geruch”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Waschmaschinenreiniger questions

Answered from the same tracked data.

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