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Waschmaschinen Entkalker

Fail

The top 5 brands take 98% of clicks, so Waschmaschinen Entkalker is a Fail.

Flapen Score
42
42 / 100
Ranks 2,358 of 2,966 Drogerie & Körperpflege niches · −7 vs the category median of 49
Market size
€330K/yr229K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
72%top-5 click share · 6 brands · 58 sellers

Flapen Score

Waschmaschinen Entkalker against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Waschmaschinen Entkalker is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waschmaschinen Entkalker market on Amazon at a glance

Shoppers on Amazon Germany searched for Waschmaschinen Entkalker 229K times last year and spent an estimated €330K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 15.2% of those searches ended in a purchase.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €330K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
15.2%
Market size, estimated
€330Ka year
Peak month
July2.2× the quietest month
Top search term
calgon90K searches a year

02 · Price

A sale here is worth €9.49.

Listings sell for €9.49 on average, from €2.12 to €22.10. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At €9.49 that is €28K to €38K a year per listing.

Average price
€9.49under the $15 to $100 sweet spot
Price range
€2.12–€22.10
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
€28K–€38K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Reinigungsmittel. It carries 1,913 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#49in Reinigungsmittel
Average rating
4.73 starsAmazon Germany average 4.37 stars
Average reviews
1,913per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Waschmaschinen Entkalker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

58

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 25%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%

Demand

Waschmaschinen Entkalker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct · busiest ÷ quietest = 2.2×

Search terms

Top Waschmaschinen Entkalker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calgon90K/yr
  • calgon tabs waschmaschine47K/yr
  • waschmaschinen entkalker22K/yr
  • entkalker waschmaschine16K/yr
  • calgon 4 in 115K/yr
  • calgon tabs8K/yr
  • waschmaschine entkalker10K/yr
  • calgon waschmaschine8K/yr
  • miele entkalker waschmaschine7K/yr
  • calgonit3K/yr

Reviews and returns

What reviews say buyers love and hate about Waschmaschinen Entkalker

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Geruch”
0.1%of orders come back
“Komischer geruch”
A buyer, on “Geruch”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Waschmaschinen Entkalker questions

Answered from the same tracked data.