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Waschlotion

Fail

The top 5 products take 100% of clicks, so Waschlotion is a Fail.

Flapen Score
33
33 / 100
Ranks 2,874 of 2,966 Drogerie & Körperpflege niches · −16 vs the category median of 49
Market size
€112K/yr125K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
100%top-5 click share · 2 brands · 39 sellers

Flapen Score

Waschlotion against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Waschlotion is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waschlotion market on Amazon at a glance

Shoppers on Amazon Germany searched for Waschlotion 125K times last year and spent an estimated €112K. All 2 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €112K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
15.4%
Market size, estimated
€112Ka year
Peak month
February1.5× the quietest month
Top search term
octenisan waschlotion45K searches a year

02 · Price

A sale here is worth €5.80.

Listings sell for €5.80 on average, from €4.95 to €7.51. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 3,000 to 4,000 of them. At €5.80 that is €17K to €23K a year per listing.

Average price
€5.80under the $15 to $100 sweet spot
Price range
€4.95–€7.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
3,000–4,000
Revenue per listing a year
€17K–€23K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #150 within Rasur & Enthaarung. It carries 1,538 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#150in Rasur & Enthaarung
Average rating
4.68 starsAmazon Germany average 4.37 stars
Average reviews
1,538per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Waschlotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 231%

Demand

Waschlotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Waschlotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • octenisan waschlotion45K/yr
  • antibakterielles duschgel21K/yr
  • octenisan20K/yr
  • octenisept waschlotion9K/yr
  • octenisan waschlotion 500ml7K/yr
  • antiseptische waschlotion5K/yr
  • antibacterial body wash5K/yr
  • duschgel antibakteriell7K/yr
  • waschlotion antibakteriell3K/yr
  • antibakterielle waschlotion3K/yr

Reviews and returns

What reviews say buyers love and hate about Waschlotion

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Preis-Leistungs-Verhältnis”
<0.1%of orders come back, a rate Amazon rounds to zero
“Etwas teurer als online Apotheke”
A buyer, on “Preis-Leistungs-Verhältnis”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Waschlotion questions

Answered from the same tracked data.