Wäscheparfüm
brand-locked demand (top 5 brands take 98% of clicks) — Wäscheparfüm doesn't clear our bar today.
Flapen Score
Ranks 1,427 of 2,966 Drogerie & Körperpflege niches · on the category median
Is Wäscheparfüm profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Wäscheparfüm is a €868K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 49/100.
Wäscheparfüm: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.4% over the last 90 days and 7.4% of searches end in a purchase.
€868K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 25 products
Top Wäscheparfüm products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Lenor Wäscheparfüm Aprilfrisch 735g Non-Stop Frische Für Bis Zu 12 Wochen Im Schrank
- Price
- €10.34
- Rating
- 4.8/5
- Reviews
- 2,878
- Age
- 10mo ago
Lenor Wäscheparfüm Aprilfrisch 495g Non-Stop Frische Für Bis Zu 12 Wochen Im Schrank
- Price
- €7.36
- Rating
- 4.8/5
- Reviews
- 2,878
- Age
- 1y ago
Lenor Unstoppables Fresh Wäscheparfüm 735g Frische Für Alle Textilien
- Price
- €10.67
- Rating
- 4.8/5
- Reviews
- 11,185
- Age
- 1y ago
Lenor Unstoppables Fresh Wäscheparfüm 495g Frische Für Alle Textilien
- Price
- €7.84
- Rating
- 4.8/5
- Reviews
- 1,184
- Age
- 1y ago
Lenor Light Wäscheparfüm Frische Baumwollblüte 735g Für Milde Lang Anhaltende Frische
- Price
- €10.66
- Rating
- 4.8/5
- Reviews
- 1,019
- Age
- 10mo ago
Trending
90-day click momentum
Lenor Wäscheparfüm Blütentraum 495g Non-Stop Frische Für Bis Zu 12 Wochen Im Schrank
- Price
- €8.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Lenor Wäscheparfüm Goldene Orchidee 495g Non-Stop Frische Für Bis Zu 12 Wochen Im Schrank
- Price
- €9.16
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 5mo ago
KIFRA OCEAN Konzentriertes Wäscheparfüm Tropfen 200ml 80 Waschgänge langanhaltender Wäscheduft
- Price
- €15.13
- Rating
- 4.5/5
- Reviews
- 6,091
- Age
- 5y ago
Giovani Wäscheparfüm Fresh Cotton 100 ml | Frisch-pudriger Duft nach frisch gewaschener Wäsche Ideal wäscheduft für Bettwäsche & Kinderkleidung | (20 Waschungen)
- Price
- €12.00
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 12mo ago
Lenor Light Wäscheparfüm Frische Baumwollblüte 735g Für Milde Lang Anhaltende Frische
- Price
- €10.66
- Rating
- 4.8/5
- Reviews
- 1,019
- Age
- 10mo ago
Newest
by launch dateLenor Wäscheparfüm Goldene Orchidee 495g Non-Stop Frische Für Bis Zu 12 Wochen Im Schrank
- Price
- €9.16
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 5mo ago
Lenor Wäscheparfüm Blütentraum 495g Non-Stop Frische Für Bis Zu 12 Wochen Im Schrank
- Price
- €8.42
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Giovani Wäscheparfüm Proben | Set mit 17 × 7 ml Duftproben | Premium Wäscheduft | Beliebte & neue Düfte zum Ausprobieren Intensiv & langanhaltend
- Price
- €11.04
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 7mo ago
Lenor Wäscheparfüm Aprilfrisch 735g Non-Stop Frische Für Bis Zu 12 Wochen Im Schrank
- Price
- €10.34
- Rating
- 4.8/5
- Reviews
- 2,878
- Age
- 10mo ago
Lenor Light Wäscheparfüm Frische Baumwollblüte 735g Für Milde Lang Anhaltende Frische
- Price
- €10.66
- Rating
- 4.8/5
- Reviews
- 1,019
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
64
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
1%
- Lenor85%
- Dr. Beckmann5%
- RUUM4%
- giovani3%
- IMPRESAN1%
- KIFRA1%
- Open — no brand owns it (1 brand, 1%)
Wäscheparfüm demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Wäscheparfüm search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lenor wäscheparfüm396K/yr
- wäscheparfüm418K/yr
- lenor unstoppable67K/yr
- wäscheparfum54K/yr
- wäscheperlen40K/yr
- duftperlen waschmaschine32K/yr
- wäscheparfüm lenor30K/yr
- unstoppables wäscheparfüm29K/yr
- wäsche parfum21K/yr
- wäscheparfüm perlen31K/yr
What reviews say buyers love and hate about Wäscheparfüm
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Wäscheduft”
“Best Product”
“Preis Leistung super”
“Hält was es verspricht”
“Ideal für frische Wäsche”
What buyers complain about
71% of reviews“für mich stinkt es”
“nicht preiswert”
“Zugegeben: Die angebotene Größe wirkt erst einmal ziemlich klein”
“Irreführende Anzeige”
“Dosierung schwierig”
Wäscheparfüm return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wäscheparfüm questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
