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Wärmflasche Xxl

Fail

Demand is soft, at -59.5% this quarter, so Wärmflasche Xxl is a Fail.

Flapen Score
38
38 / 100
Ranks 2,684 of 2,966 Drogerie & Körperpflege niches · −11 vs the category median of 49
Market size
€20K/yr41K searches / yr
90-day growth
-59.5%search demand this quarter
Competition
54%top-5 click share · 14 brands · 17 sellers

Flapen Score

Wärmflasche Xxl against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Wärmflasche Xxl is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wärmflasche Xxl market on Amazon at a glance

Shoppers on Amazon Germany searched for Wärmflasche Xxl 41K times last year and spent an estimated €20K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -59.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €20K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-59.5%
Conversion, latest week
3.2%
Market size, estimated
€20Ka year
Peak month
December12.4× the quietest month
Top search term
wärmflasche xxl18K searches a year

02 · Price

A sale here is worth €15.32.

Listings sell for €15.32 on average, from €7.01 to €25.61. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €15.32 that is €0 to €2K a year per listing.

Average price
€15.32inside the $15 to $100 sweet spot
Price range
€7.01–€25.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #81 within Wärme- & Kältetherapie. It carries 1,519 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
22.7%
Average rank
#81in Wärme- & Kältetherapie
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
1,519per listing
Listings tracked
26

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Wärmflasche Xxl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

17

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

11%

  • Brand 133%
  • Brand 219%
  • Brand 317%
  • Brand 414%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (8 brands, 11%)

Demand

Wärmflasche Xxl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.4×

Search terms

Top Wärmflasche Xxl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wärmflasche xxl18K/yr
  • wärmflasche groß xxl8K/yr
  • xxl wärmflasche12K/yr
  • wärmflasche 3l3K/yr

Reviews and returns

What reviews say buyers love and hate about Wärmflasche Xxl

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Wärme”
27%of negative reviews mention “Geruch”
1.6%of orders come back
“Stinkt”
A buyer, on “Geruch”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wärmflasche Xxl questions

Answered from the same tracked data.