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Wärmflasche Lang

Fail

Demand is soft, at -65.3% this quarter, so Wärmflasche Lang is a Fail.

Flapen Score
46
46 / 100
Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49
Market size
€108K/yr216K searches / yr
90-day growth
-65.3%search demand this quarter
Competition
55%top-5 click share · 16 brands · 19 sellers

Flapen Score

Wärmflasche Lang against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Wärmflasche Lang is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wärmflasche Lang market on Amazon at a glance

Shoppers on Amazon Germany searched for Wärmflasche Lang 216K times last year and spent an estimated €108K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -65.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €108K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
-65.3%
Conversion, latest week
3.2%
Market size, estimated
€108Ka year
Peak month
December17.8× the quietest month
Top search term
wärmflasche lang120K searches a year

02 · Price

A sale here is worth €15.88.

Listings sell for €15.88 on average, from €8.45 to €25.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €15.88 that is €4K to €8K a year per listing.

Average price
€15.88inside the $15 to $100 sweet spot
Price range
€8.45–€25.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 36.3% of listings are out of stock. The average listing ranks #144 within Wärme- & Kältetherapie. It carries 1,054 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
95%
Out of stock, average day
36.3%
Average rank
#144in Wärme- & Kältetherapie
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
1,054per listing
Listings tracked
20

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Wärmflasche Lang products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

19

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

29%

  • Brand 119%
  • Brand 215%
  • Brand 314%
  • Brand 411%
  • Brand 57%
  • Brand 65%

Demand

Wärmflasche Lang search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 17.8×

Search terms

Top Wärmflasche Lang search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wärmflasche lang120K/yr
  • lange wärmflasche34K/yr
  • wärmflasche schlauch13K/yr
  • schlauch wärmflasche14K/yr
  • wärmflasche lang mit bezug8K/yr
  • wärmeschlauch5K/yr
  • schlauchwärmflasche lang6K/yr
  • längliche wärmflasche4K/yr
  • schlauchwärmflasche6K/yr
  • lange wärmflasche xxl6K/yr

Reviews and returns

What reviews say buyers love and hate about Wärmflasche Lang

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Wärme”
27%of negative reviews mention “Geruch”
1.8%of orders come back
“Stinkt”
A buyer, on “Geruch”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wärmflasche Lang questions

Answered from the same tracked data.