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Wärmflasche Katze

Fail

Demand is soft, at -62.5% this quarter, so Wärmflasche Katze is a Fail.

Flapen Score
35
35 / 100
Ranks 2,818 of 2,966 Drogerie & Körperpflege niches · −14 vs the category median of 49
Market size
€6K/yr38K searches / yr
90-day growth
-62.5%search demand this quarter
Competition
59%top-5 click share · 10 brands · 25 sellers

Flapen Score

Wärmflasche Katze against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Wärmflasche Katze is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wärmflasche Katze market on Amazon at a glance

Shoppers on Amazon Germany searched for Wärmflasche Katze 38K times last year and spent an estimated €6K. The top 5 brands take 89% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -62.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €6K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-62.5%
Conversion, latest week
1.0%
Market size, estimated
€6Ka year
Top search term
wärmflasche katze33K searches a year

02 · Price

A sale here is worth €16.30.

Listings sell for €16.30 on average, from €9.65 to €27.42. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €16.30 that is €0 to €2K a year per listing.

Average price
€16.30inside the $15 to $100 sweet spot
Price range
€9.65–€27.42
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 24.3% of listings are out of stock. The average listing ranks #196 within Wärme- & Kältetherapie. It carries 352 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
94%
Out of stock, average day
24.3%
Average rank
#196in Wärme- & Kältetherapie
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
352per listing
Listings tracked
18

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Wärmflasche Katze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

25

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

8%

  • Brand 145%
  • Brand 229%
  • Brand 38%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (4 brands, 8%)

Demand

Wärmflasche Katze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 14.2× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Wärmflasche Katze

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Wärme”
25%of negative reviews mention “Haltbarkeit”
1.9%of orders come back
“Kurzlebig, nicht empfohlen”
A buyer, on “Haltbarkeit”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Wärmflasche Katze questions

Answered from the same tracked data.