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Wärmflasche

Maybe

Shoppers spend an estimated $1.7M a year here. But demand is soft, at -60.6% this quarter, so Wärmflasche is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,966 Drogerie & Körperpflege niches · +7 vs the category median of 49
Market size
€1.7M/yr3.2M searches / yr
90-day growth
-60.6%search demand this quarter
Competition
52%top-5 click share · 18 brands · 34 sellers

Flapen Score

Wärmflasche against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Wärmflasche is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wärmflasche market on Amazon at a glance

Shoppers on Amazon Germany searched for Wärmflasche 3.2M times last year and spent an estimated €1.7M. The top 5 brands take 66% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -60.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.7M a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
-60.6%
Conversion, latest week
4.9%
Market size, estimated
€1.7Ma year
Peak month
December8.8× the quietest month
Top search term
wärmflasche2.5M searches a year

02 · Price

A sale here is worth €11.00.

Listings sell for €11.00 on average, from €4.42 to €29.50. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At €11.00 that is €66K to €88K a year per listing.

Average price
€11.00under the $15 to $100 sweet spot
Price range
€4.42–€29.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
€66K–€88K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #14 within Wärme- & Kältetherapie. It carries 4,872 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
17.5%
Average rank
#14in Wärme- & Kältetherapie
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
4,872per listing
Listings tracked
31

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Wärmflasche products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

34

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

52%

Top 20: 89%

Open market

29%

  • Brand 125%
  • Brand 218%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Wärmflasche search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.8×

Search terms

Top Wärmflasche search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wärmflasche2.5M/yr
  • wärmflasche mit bezug230K/yr
  • wärmeflasche83K/yr
  • wärmflaschen49K/yr
  • wärmflasche groß68K/yr
  • hot water bottle41K/yr
  • bettflasche33K/yr
  • wärmflaschenbezug30K/yr
  • wärmflasche 2l19K/yr
  • hot water bag14K/yr

Reviews and returns

What reviews say buyers love and hate about Wärmflasche

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Wärme”
23%of negative reviews mention “Geruch”
1.3%of orders come back
“Stinkt”
A buyer, on “Geruch”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wärmflasche questions

Answered from the same tracked data.