Wärmeunterbett
FailDemand is soft, at -76.8% this quarter, so Wärmeunterbett is a Fail.
- Flapen Score
- 44 / 100Ranks 2,115 of 2,966 Drogerie & Körperpflege niches · −5 vs the category median of 4944
- Market size
- €332K/yr509K searches / yr
- 90-day growth
- -76.8%search demand this quarter
- Competition
- 52%top-5 click share · 14 brands · 86 sellers
Flapen Score
Wärmeunterbett against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Wärmeunterbett is stronger. Inside it, weaker.
Market
The Wärmeunterbett market on Amazon at a glance
Shoppers on Amazon Germany searched for Wärmeunterbett 509K times last year and spent an estimated €332K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 509K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -76.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €332K a year.
- Searches, last 12 months
- 509K
- Growth, 90 days vs prior 90
- -76.8%
- Conversion, latest week
- 1.8%
- Market size, estimated
- €332Ka year
- Peak month
- November33.6× the quietest month
- Top search term
- wärmeunterbett203K searches a year
02 · Price
A sale here is worth €35.83.
Listings sell for €35.83 on average, from €13.20 to €82.24. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €35.83 that is €27K to €36K a year per listing.
- Average price
- €35.83inside the $15 to $100 sweet spot
- Price range
- €13.20–€82.24
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €27K–€36K
- Returns
- 6.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #59 within Wärme- & Kältetherapie. It carries 3,130 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 87%
- Out of stock, average day
- 21.9%
- Average rank
- #59in Wärme- & Kältetherapie
- Average rating
- 4.21 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,130per listing
- Listings tracked
- 23
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Wärmeunterbett products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
86
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
19%
- Brand 131%
- Brand 229%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Wärmeunterbett search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 33.6×
Search terms
Top Wärmeunterbett search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wärmeunterbett203K/yr
- wärmeunterbett 90x20061K/yr
- heizdecke bett34K/yr
- wärmeunterbett mit abschaltautomatik29K/yr
- heizunterbett23K/yr
- heizmatte bett18K/yr
- medisana heizdecke21K/yr
- heizdecke unterbett14K/yr
- heizunterlage bett21K/yr
- heizunterlage9K/yr
Reviews and returns
What reviews say buyers love and hate about Wärmeunterbett
We read the reviews and the return reasons for every product selling here.
“Defekt nach 2 Monaten”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wärmeunterbett questions
Answered from the same tracked data.









