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Wärmeunterbett

Fail

Demand is soft, at -76.8% this quarter, so Wärmeunterbett is a Fail.

Flapen Score
44
44 / 100
Ranks 2,115 of 2,966 Drogerie & Körperpflege niches · −5 vs the category median of 49
Market size
€332K/yr509K searches / yr
90-day growth
-76.8%search demand this quarter
Competition
52%top-5 click share · 14 brands · 86 sellers

Flapen Score

Wärmeunterbett against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Wärmeunterbett is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wärmeunterbett market on Amazon at a glance

Shoppers on Amazon Germany searched for Wärmeunterbett 509K times last year and spent an estimated €332K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 509K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -76.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €332K a year.

Searches, last 12 months
509K
Growth, 90 days vs prior 90
-76.8%
Conversion, latest week
1.8%
Market size, estimated
€332Ka year
Peak month
November33.6× the quietest month
Top search term
wärmeunterbett203K searches a year

02 · Price

A sale here is worth €35.83.

Listings sell for €35.83 on average, from €13.20 to €82.24. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €35.83 that is €27K to €36K a year per listing.

Average price
€35.83inside the $15 to $100 sweet spot
Price range
€13.20–€82.24
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
€27K–€36K
Returns
6.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #59 within Wärme- & Kältetherapie. It carries 3,130 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
87%
Out of stock, average day
21.9%
Average rank
#59in Wärme- & Kältetherapie
Average rating
4.21 starsAmazon Germany average 4.37 stars
Average reviews
3,130per listing
Listings tracked
23

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Wärmeunterbett products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

86

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

19%

  • Brand 131%
  • Brand 229%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Wärmeunterbett search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 33.6×

Search terms

Top Wärmeunterbett search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wärmeunterbett203K/yr
  • wärmeunterbett 90x20061K/yr
  • heizdecke bett34K/yr
  • wärmeunterbett mit abschaltautomatik29K/yr
  • heizunterbett23K/yr
  • heizmatte bett18K/yr
  • medisana heizdecke21K/yr
  • heizdecke unterbett14K/yr
  • heizunterlage bett21K/yr
  • heizunterlage9K/yr

Reviews and returns

What reviews say buyers love and hate about Wärmeunterbett

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
34%of negative reviews mention “Haltbarkeit”
6.5%of orders come back
“Defekt nach 2 Monaten”
A buyer, on “Haltbarkeit”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wärmeunterbett questions

Answered from the same tracked data.