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Wärmesalbe

soft demand (-31.8% this quarter) — Wärmesalbe doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 2,733 of 2,966 Drogerie & Körperpflege niches · −12 vs the category median of 49

Market size 35Growth 9Conversion 72Competition 12Returns 99Price range 41Avg price 41Brand share 17Review moat 25Quality gap 40
This niche Category average · 2,966 niches

Is Wärmesalbe profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wärmesalbe is a €169K/yr Amazon Germany market (230K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov. Verdict: Skip it — 37/100.

Wärmesalbe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.8% over the last 90 days and 6.7% of searches end in a purchase.

€169K

revenue / yr

Units sold / yr20K
Search volume / yr-31.8%230K
Conversion rate6.7%
Avg price€10.97

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers7 · 46
Top-5 product click share86%
Open market7%
Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement89%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews4,373

Top Wärmesalbe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

€0€17K€34K€51K€67K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

46

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

3%

  • Finalgon58%
  • Kräuterhof15%
  • Enzborn10%
  • CristinenMoor5%
  • Hansaplast5%
  • Tiger Balm4%
  • Open — no brand owns it (1 brand, 3%)

Wärmesalbe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume230KCVR6.7%Products9Brands7Top 5 Brands93%OOS Rate0.0%Rating4.5★Reviews4,373Avg BSR#526
7K5KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.1×

Top Wärmesalbe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • finalgon49K/yr
  • wärmesalbe44K/yr
  • finalgon extra stark salbe31K/yr
  • wärmesalbe extra stark16K/yr
  • wärmecreme10K/yr
  • abc salbe8K/yr
  • finalgon wärmesalbe duo11K/yr
  • finalgon salbe12K/yr
  • finalgon extra stark8K/yr
  • wärmende salbe5K/yr

What reviews say buyers love and hate about Wärmesalbe

What buyers mention most, as a share of all reviews.

What buyers love

67% of reviews
Qualität insgesamt15%

Super Produkt

Geruch11%

Hilft fantastisch, stinkt nicht, läßt sich Super auftragen

Heizung8%

Beste Wärmesalbe am Markt

Preis-Leistungs-Verhältnis6%

Beste Salbe ever und super Preis

Heizer6%

Wärme ist sehr angenehm

What buyers complain about

71% of reviews
Funktionalität insgesamt17%

Unwirksam

Heizung16%

Null Sterne, das Produkt ist Schrott absolut kein Anzeichen von Wärme

Allergien12%

Haut brennt

Wärme7%

Nicht wärmend

Stärke4%

Nicht so stark wie man denkt

Wärmesalbe return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Auslaufsicher
35%
2Defekt Material/Teile
14%
3Funktionalität insgesamt
10%
4Heizung
9%
5Feucht/Trocken
5%

Common Wärmesalbe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wärmesalbe 37/100 on Amazon Germany — Skip it. The niche generates €169K/yr across 9 tracked products. Search demand moved -31.8% over the last 90 days.
Search demand for Wärmesalbe on Amazon Germany peaks in Nov, where the busiest month runs 2.1× the quietest.