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Wärmepflaster Nacken

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -41.1% this quarter, so Wärmepflaster Nacken is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 2,966 Drogerie & Körperpflege niches · +6 vs the category median of 49
Market size
€672K/yr368K searches / yr
90-day growth
-41.1%search demand this quarter
Competition
54%top-5 click share · 6 brands · 94 sellers

Flapen Score

Wärmepflaster Nacken against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Wärmepflaster Nacken is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wärmepflaster Nacken market on Amazon at a glance

Shoppers on Amazon Germany searched for Wärmepflaster Nacken 368K times last year and spent an estimated €672K. The top 5 brands take 98% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €672K a year.

Searches, last 12 months
368K
Growth, 90 days vs prior 90
-41.1%
Conversion, latest week
10.8%
Market size, estimated
€672Ka year
Peak month
November4.9× the quietest month
Top search term
thermacare140K searches a year

02 · Price

A sale here is worth €16.93.

Listings sell for €16.93 on average, from €8.20 to €29.22. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At €16.93 that is €25K to €34K a year per listing.

Average price
€16.93inside the $15 to $100 sweet spot
Price range
€8.20–€29.22
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
€25K–€34K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #109 within Rezeptfreie Medikamente. It carries 2,736 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
71%
Out of stock, average day
4.8%
Average rank
#109in Rezeptfreie Medikamente
Average rating
4.26 starsAmazon Germany average 4.37 stars
Average reviews
2,736per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Wärmepflaster Nacken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

94

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 217%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Wärmepflaster Nacken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Wärmepflaster Nacken search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thermacare140K/yr
  • wärmepflaster nacken73K/yr
  • thermacare nacken50K/yr
  • thermacare wärmepflaster18K/yr
  • therma care14K/yr
  • nacken wärmepflaster13K/yr
  • thermacare nacken schulter11K/yr
  • wärmepflaster thermacare8K/yr
  • thermacare pflaster7K/yr
  • therma care nacken und schulter6K/yr

Reviews and returns

What reviews say buyers love and hate about Wärmepflaster Nacken

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Wärme”
26%of negative reviews mention “Heizung”
0.3%of orders come back
“Bringt null Wärme”
A buyer, on “Heizung”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wärmepflaster Nacken questions

Answered from the same tracked data.