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Wärmepflaster Nacken

Wärmepflaster Nacken shows low returns (0.3%), but soft demand (-41.1% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 22% of 2,966 Drogerie & Körperpflege niches · +6 vs the category median of 49

Market size 67Growth 4Conversion 90Competition 52Returns 99Price range 68Avg price 80Brand share 5Review moat 38Quality gap 78
This niche Category average · 2,966 niches

Is Wärmepflaster Nacken profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wärmepflaster Nacken is a €672K/yr Amazon Germany market (368K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Worth a look — 55/100.

Wärmepflaster Nacken: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -41.1% over the last 90 days and 10.8% of searches end in a purchase.

€672K

revenue / yr

Units sold / yr50K
Search volume / yr-41.1%368K
Conversion rate10.8%
Avg price€16.93

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 94
Top-5 product click share54%
Open market2%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement76%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews2,736

Top Wärmepflaster Nacken products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

€0€67K€134K€201K€269K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

94

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

0%

  • ThermaCare68%
  • TerraTherm17%
  • Thermopad5%
  • THE HEAT COMPANY4%
  • iShanCare3%
  • SOS2%
  • Open — no brand owns it (0%)

Wärmepflaster Nacken demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume368KCVR10.8%Products21Brands6Top 5 Brands98%OOS Rate4.8%Rating4.3★Reviews2,736Avg BSR#109
15K10KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Top Wärmepflaster Nacken search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • thermacare140K/yr
  • wärmepflaster nacken73K/yr
  • thermacare nacken50K/yr
  • thermacare wärmepflaster18K/yr
  • therma care14K/yr
  • nacken wärmepflaster13K/yr
  • thermacare nacken schulter11K/yr
  • wärmepflaster thermacare8K/yr
  • thermacare pflaster7K/yr
  • therma care nacken und schulter6K/yr

What reviews say buyers love and hate about Wärmepflaster Nacken

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Wärme14%

Warm

Qualität insgesamt14%

Super Produkt

Preis-Leistungs-Verhältnis10%

Preisleistung ok

Heizer7%

Wärmepflaster

Haftung/Klebrigkeit5%

Klebt lange und fällt nicht ab

What buyers complain about

72% of reviews
Heizung26%

Bringt null Wärme

Haftung/Klebrigkeit17%

klebt überhaupt nicht

Preis-Leistungs-Verhältnis8%

Schade ums Geld

Qualität insgesamt5%

Ungünstig

Funktionalität insgesamt4%

wirkt überhaupt nicht

Wärmepflaster Nacken return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Haftung/Klebrigkeit
22%
2Heizung
18%
3Funktionalität insgesamt
13%
4Gesamtgröße
9%
5Wärme
8%

Common Wärmepflaster Nacken questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wärmepflaster Nacken 55/100 on Amazon Germany — Worth a look. The niche generates €672K/yr across 21 tracked products. Search demand moved -41.1% over the last 90 days.
Search demand for Wärmepflaster Nacken on Amazon Germany peaks in Feb–Oct–Nov–Dec, where the busiest month runs 4.9× the quietest.