Skip to content

Wärmepflaster

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -41.8% this quarter, so Wärmepflaster is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 2,966 Drogerie & Körperpflege niches · +2 vs the category median of 49
Market size
€790K/yr727K searches / yr
90-day growth
-41.8%search demand this quarter
Competition
65%top-5 click share · 8 brands · 66 sellers

Flapen Score

Wärmepflaster against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Wärmepflaster is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wärmepflaster market on Amazon at a glance

Shoppers on Amazon Germany searched for Wärmepflaster 727K times last year and spent an estimated €790K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 727K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -41.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €790K a year.

Searches, last 12 months
727K
Growth, 90 days vs prior 90
-41.8%
Conversion, latest week
8.3%
Market size, estimated
€790Ka year
Peak month
November3.0× the quietest month
Top search term
wärmepflaster437K searches a year

02 · Price

A sale here is worth €13.17.

Listings sell for €13.17 on average, from €5.36 to €26.47. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At €13.17 that is €33K to €40K a year per listing.

Average price
€13.17under the $15 to $100 sweet spot
Price range
€5.36–€26.47
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
€33K–€40K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #20 within Wärme- & Kältetherapie. It carries 3,920 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
9.3%
Average rank
#20in Wärme- & Kältetherapie
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
3,920per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Wärmepflaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

66

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

4%

  • Brand 147%
  • Brand 218%
  • Brand 312%
  • Brand 410%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Wärmepflaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 3.0×

Search terms

Top Wärmepflaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wärmepflaster437K/yr
  • wärmepflaster rücken150K/yr
  • wärmepflaster schulter32K/yr
  • rücken wärmepflaster10K/yr
  • the heat8K/yr
  • wärmepads rücken11K/yr
  • the heat company21K/yr
  • sensiplast wärmepflaster3K/yr
  • warmepflasternacken rücken3K/yr
  • vitalis wärmepflaster4K/yr

Reviews and returns

What reviews say buyers love and hate about Wärmepflaster

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Wärme”
23%of negative reviews mention “Heizung”
0.4%of orders come back
“Bringt null Wärme”
A buyer, on “Heizung”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wärmepflaster questions

Answered from the same tracked data.