Wärmepflaster
MaybeAn estimated 0.4% of orders come back. But demand is soft, at -41.8% this quarter, so Wärmepflaster is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 2,966 Drogerie & Körperpflege niches · +2 vs the category median of 4951
- Market size
- €790K/yr727K searches / yr
- 90-day growth
- -41.8%search demand this quarter
- Competition
- 65%top-5 click share · 8 brands · 66 sellers
Flapen Score
Wärmepflaster against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Wärmepflaster is stronger. Inside it, weaker.
Market
The Wärmepflaster market on Amazon at a glance
Shoppers on Amazon Germany searched for Wärmepflaster 727K times last year and spent an estimated €790K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 727K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -41.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €790K a year.
- Searches, last 12 months
- 727K
- Growth, 90 days vs prior 90
- -41.8%
- Conversion, latest week
- 8.3%
- Market size, estimated
- €790Ka year
- Peak month
- November3.0× the quietest month
- Top search term
- wärmepflaster437K searches a year
02 · Price
A sale here is worth €13.17.
Listings sell for €13.17 on average, from €5.36 to €26.47. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At €13.17 that is €33K to €40K a year per listing.
- Average price
- €13.17under the $15 to $100 sweet spot
- Price range
- €5.36–€26.47
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- €33K–€40K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #20 within Wärme- & Kältetherapie. It carries 3,920 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 9.3%
- Average rank
- #20in Wärme- & Kältetherapie
- Average rating
- 4.31 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,920per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Wärmepflaster products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TerraTherm Wärmepflaster Rücken Nacken und Schulter 12h wohlige Tiefenwärme Rückenwärmer Körperwärmer selbstklebend und luftaktiviert - 10 Stück
- Price
- €10.59
- Rating
- 4.2/5
- Reviews
- 9,181
- Age
- 5y ago

THE HEAT COMPANY Bodywärmer - 10 Stück - Wärmepflaster Rücken & Nacken - EXTRA WARM - Körperwärmer - Rückenwärmer - 12 Stunden wohlige Wärme - luftaktiviert - rein natürlich
- Price
- €10.86
- Rating
- 4.3/5
- Reviews
- 10,351
- Age
- 10y ago

TerraTherm Wärmepflaster Rücken Nacken und Schulter 12h wohlige Tiefenwärme Rückenwärmer Körperwärmer selbstklebend und luftaktiviert - 5 Stück
- Price
- €5.94
- Rating
- 4.2/5
- Reviews
- 9,181
- Age
- 4y ago

THERMOPAD Körperwärmer DAS ORIGINAL: 10x Wärmepflaster für den Rücken I 12 Stunden Wärme I Sofort einsatzbereite Wärmepads geeignet als Nackenwärmer Schulterwärmer & Nierenwärmer
- Price
- €11.00
- Rating
- 4.4/5
- Reviews
- 3,020
- Age
- 15y ago

SOS Wärme-Pflaster (4 Stk.) - bei Muskel & Gelenkschmerzen | Wärmepflaster für Rücken Nacken & Schultern | lösen Verspannungen mit 8h Tiefenwärme
- Price
- €8.69
- Rating
- 3.6/5
- Reviews
- 288
- Age
- 1y ago
Trending
estimated 90-day click momentum
Pfizer Thermacare 6 Stück (1er Pack)
- Price
- €17.96
- Rating
- 4.5/5
- Reviews
- 3,120
- Age
- 14y ago

SOS Wärme-Gürtel (1x Wärme-Gürtel + 6 Pads) Rückenwärmer zur Schmerzlinderung bei Rückenschmerzen - wärmender Hüftgürtel für verkrampfte Muskeln & Verspannungen
- Price
- €7.93
- Rating
- 4.3/5
- Reviews
- 191
- Age
- 1y ago

120 Stück Wärmepflaster für Rücken Pain Relief Patch Rücken Knie Lumbal Patch natürlichen Kräutern und Inhaltsstoffen für Muskelkater Muskelgelenke Entspannung
- Price
- €8.90
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 8mo ago

Thermopad Wärmegürtel GR. S-XL (Stretch/Klett) DAS ORIGINAL: 3x Wärmegürtel für 12 Stunden I Sofort einsatzbereiter Wärmegurt aus extra warmen Wärmepflastern/Wärmepads Rückenwärmer
- Price
- €11.17
- Rating
- 4.5/5
- Reviews
- 2,184
- Age
- 9y ago

SOS Wärme-Pflaster INTENSE | extra starke XXL Wärmepflaster | löst verkrampfte Muskeln + Rücken Verspannungen | Rückenschmerzen 1x2 Wärme Pads
- Price
- €5.36
- Rating
- 4.4/5
- Reviews
- 571
- Age
- 8y ago
Newest
by launch date
120 Stück Wärmepflaster für Rücken Pain Relief Patch Rücken Knie Lumbal Patch natürlichen Kräutern und Inhaltsstoffen für Muskelkater Muskelgelenke Entspannung
- Price
- €8.90
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 8mo ago

THE HEAT COMPANY Bodywärmer - 20 Stück - Wärmepflaster Rücken & Nacken - EXTRA WARM - Körperwärmer - Rückenwärmer - 12 Stunden wohlige Wärme - luftaktiviert - rein natürlich
- Price
- €18.95
- Rating
- 4.3/5
- Reviews
- 10,351
- Age
- 1y ago

SOS Wärme-Pflaster (4 Stk.) - bei Muskel & Gelenkschmerzen | Wärmepflaster für Rücken Nacken & Schultern | lösen Verspannungen mit 8h Tiefenwärme
- Price
- €8.69
- Rating
- 3.6/5
- Reviews
- 288
- Age
- 1y ago

SOS Wärme-Gürtel (1x Wärme-Gürtel + 6 Pads) Rückenwärmer zur Schmerzlinderung bei Rückenschmerzen - wärmender Hüftgürtel für verkrampfte Muskeln & Verspannungen
- Price
- €7.93
- Rating
- 4.3/5
- Reviews
- 191
- Age
- 1y ago

TerraTherm Wärmegürtel - 12h wohlige Tiefenwärme - Größe S-XL 3 oder 8 Stück - luftaktiviert rein natürlich - ideal für Rücken und Unterleib - Rückenwärmer und Nierenwärmer - 8 Stück
- Price
- €22.85
- Rating
- 4.6/5
- Reviews
- 2,149
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
66
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
4%
- TerraTherm47%
- THE HEAT COMPANY18%
- SOS12%
- Thermopad10%
- ThermaCare6%
- Bramble3%
- Open — no brand owns it (2 brands, 4%)
Demand
Wärmepflaster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 3.0×
Search terms
Top Wärmepflaster search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wärmepflaster437K/yr
- wärmepflaster rücken150K/yr
- wärmepflaster schulter32K/yr
- rücken wärmepflaster10K/yr
- the heat8K/yr
- wärmepads rücken11K/yr
- the heat company21K/yr
- sensiplast wärmepflaster3K/yr
- warmepflasternacken rücken3K/yr
- vitalis wärmepflaster4K/yr
Reviews and returns
What reviews say buyers love and hate about Wärmepflaster
We read the reviews and the return reasons for every product selling here.
“Bringt null Wärme”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wärmepflaster questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









