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Wärmepads

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -71.4% this quarter, so Wärmepads is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 2,966 Drogerie & Körperpflege niches · +5 vs the category median of 49
Market size
€221K/yr141K searches / yr
90-day growth
-71.4%search demand this quarter
Competition
39%top-5 click share · 12 brands · 57 sellers

Flapen Score

Wärmepads against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Wärmepads is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wärmepads market on Amazon at a glance

Shoppers on Amazon Germany searched for Wärmepads 141K times last year and spent an estimated €221K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -71.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €221K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-71.4%
Conversion, latest week
8.1%
Market size, estimated
€221Ka year
Peak month
January11.9× the quietest month
Top search term
wärmepads52K searches a year

02 · Price

A sale here is worth €19.35.

Listings sell for €19.35 on average, from €4.57 to €117.34. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €19.35 that is €2K to €5K a year per listing.

Average price
€19.35inside the $15 to $100 sweet spot
Price range
€4.57–€117.34
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #47 within Wärme- & Kältetherapie. It carries 3,870 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
98%
Out of stock, average day
5.6%
Average rank
#47in Wärme- & Kältetherapie
Average rating
4.28 starsAmazon Germany average 4.37 stars
Average reviews
3,870per listing
Listings tracked
41

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Wärmepads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

57

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

6%

  • Brand 145%
  • Brand 229%
  • Brand 37%
  • Brand 47%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (6 brands, 6%)

Demand

Wärmepads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 11.9×

Search terms

Top Wärmepads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wärmepads52K/yr
  • thermopad21K/yr
  • wärmepad15K/yr
  • the heat8K/yr
  • the heat company21K/yr
  • thermo pad3K/yr
  • wärme pads9K/yr
  • heat company8K/yr
  • heizpads3K/yr

Reviews and returns

What reviews say buyers love and hate about Wärmepads

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Wärme”
25%of negative reviews mention “Heizung”
1.0%of orders come back
“Heizkissen defekt”
A buyer, on “Heizung”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wärmepads questions

Answered from the same tracked data.