Skip to content

Wärmekissen Nacken

Maybe

Products sell for $24.80 on average, inside the sweet spot. But demand is soft, at -50.1% this quarter, so Wärmekissen Nacken is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 2,966 Drogerie & Körperpflege niches · +2 vs the category median of 49
Market size
€267K/yr259K searches / yr
90-day growth
-50.1%search demand this quarter
Competition
51%top-5 click share · 20 brands · 46 sellers

Flapen Score

Wärmekissen Nacken against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Wärmekissen Nacken is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wärmekissen Nacken market on Amazon at a glance

Shoppers on Amazon Germany searched for Wärmekissen Nacken 259K times last year and spent an estimated €267K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -50.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €267K a year.

Searches, last 12 months
259K
Growth, 90 days vs prior 90
-50.1%
Conversion, latest week
4.2%
Market size, estimated
€267Ka year
Peak month
November4.9× the quietest month
Top search term
wärmekissen nacken73K searches a year

02 · Price

A sale here is worth €24.80.

Listings sell for €24.80 on average, from €9.69 to €45.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €24.80 that is €2K to €6K a year per listing.

Average price
€24.80inside the $15 to $100 sweet spot
Price range
€9.69–€45.18
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€2K–€6K
Returns
3.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #37 within Wärme- & Kältetherapie. It carries 1,977 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
96%
Out of stock, average day
12.5%
Average rank
#37in Wärme- & Kältetherapie
Average rating
4.28 starsAmazon Germany average 4.37 stars
Average reviews
1,977per listing
Listings tracked
27

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Wärmekissen Nacken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

46

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

30%

  • Brand 133%
  • Brand 213%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Wärmekissen Nacken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Wärmekissen Nacken search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wärmekissen nacken73K/yr
  • nacken wärmekissen61K/yr
  • wärmekissen nacken schulter21K/yr
  • nackenkissen wärmekissen14K/yr
  • nacken wärme14K/yr
  • wärme nacken11K/yr
  • wärme nackenkissen12K/yr
  • schulter wärmekissen8K/yr
  • nackenkissen wärme10K/yr
  • nacken schulter wärmer9K/yr

Reviews and returns

What reviews say buyers love and hate about Wärmekissen Nacken

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Heizung”
3.1%of orders come back
“Diese Matte wird alles andere als warm”
A buyer, on “Heizung”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wärmekissen Nacken questions

Answered from the same tracked data.