Wärmekissen
MaybeShoppers spend an estimated $2.8M a year here. But demand is soft, at -60.3% this quarter, so Wärmekissen is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 2,966 Drogerie & Körperpflege niches · +11 vs the category median of 4960
- Market size
- €2.8M/yr2.5M searches / yr
- 90-day growth
- -60.3%search demand this quarter
- Competition
- 44%top-5 click share · 23 brands · 97 sellers
Flapen Score
Wärmekissen against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Wärmekissen is stronger. Inside it, weaker.
Market
The Wärmekissen market on Amazon at a glance
Shoppers on Amazon Germany searched for Wärmekissen 2.5M times last year and spent an estimated €2.8M. The top 5 brands take 65% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -60.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.8M a year.
- Searches, last 12 months
- 2.5M
- Growth, 90 days vs prior 90
- -60.3%
- Conversion, latest week
- 4.8%
- Market size, estimated
- €2.8Ma year
- Peak month
- November9.5× the quietest month
- Top search term
- heizkissen896K searches a year
02 · Price
A sale here is worth €22.92.
Listings sell for €22.92 on average, from €8.72 to €73.38. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At €22.92 that is €34K to €46K a year per listing.
- Average price
- €22.92inside the $15 to $100 sweet spot
- Price range
- €8.72–€73.38
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- €34K–€46K
- Returns
- 3.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #52 within Wärme- & Kältetherapie. It carries 2,753 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 92%
- Out of stock, average day
- 7.4%
- Average rank
- #52in Wärme- & Kältetherapie
- Average rating
- 4.34 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,753per listing
- Listings tracked
- 39
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Wärmekissen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Letitwell Heizkissen Wärmekissen mit Automatischer Abschaltung Wärmekissen für Rücken Nacken Schulter Bauch weiche Flanelloberfläche (30 X 60 cm)
- Price
- €17.03
- Rating
- 4.4/5
- Reviews
- 4,626
- Age
- 4y ago

Beurer HK 25 Heizkissen kuscheliges Wärmekissen mit 3 Temperaturstufen Abschaltautomatik und Sicherheitssystem made in Europe maschinenwaschbar 40 x 30 cm weiß-grau
- Price
- €22.82
- Rating
- 4.3/5
- Reviews
- 5,009
- Age
- 6y ago

Heizkissen mit Abschaltautomatik 30x60 cm Wärmekissen Elektrische mit 4-Stunden-Timer und 6 Heizstufen Heating Pad mit Digitaler Fernbedienung Waschmaschinenfest Heizkissen Rücken Grau
- Price
- €16.69
- Rating
- 4.3/5
- Reviews
- 1,630
- Age
- 1y ago

VIBOOS Heizkissen Elektrisches Wärmekissen mit Automatischer Abschaltung und 6 Temperaturstufen Heizkissen für Rücken Nacken Schulter Bauch Maschinenwaschbar (Silbergrau 30 X 60 cm)
- Price
- €16.81
- Rating
- 4.4/5
- Reviews
- 19,842
- Age
- 6y ago

Beurer Heizkissen HK 41 kuscheliges Wärmekissen mit 3 Temperaturstufen und Abschaltautomatik maschinenwaschbar made in Europe weiß / grau 44 x 33 cm
- Price
- €22.53
- Rating
- 4.2/5
- Reviews
- 2,886
- Age
- 5y ago
Trending
estimated 90-day click momentum
Stoov Heizkissen mit Abschaltautomatik - Kabelloses Wärmekissen mit Standard Akku: 2 bis 4 Std. Wärme - Elektrische Wärmflasche für Rücken & Nacken - Ploov 45x60 cm Gestrickt Grün
- Price
- €73.38
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 8mo ago

Heizkissen mit Abschaltautomatik 90 Min für Rücken Nacken & Schultern 10 Temperaturstufen Schnellaufheiz-Technologie maschinenwaschbar Elektrisch Wärmekissen 30x60 cm Grau
- Price
- €13.29
- Rating
- 4.4/5
- Reviews
- 139
- Age
- 3y ago

Heizkissen zur Linderung von Rückenschmerzen elektrische Heizkissen mit 6 Temperaturen weiches abnehmbares Wärmekissen für Männer und Frauen (Grau)
- Price
- €24.13
- Rating
- 4.5/5
- Reviews
- 933
- Age
- 2y ago

UOHHBOE Heizkissen 75W 60×30 cm Wärmekissen mit PTC-Schnellheizung 9 Temperaturstufen 4-stufiger Timer Überhitzungs- & Abschaltschutz Maschinenwaschbar Ideal für Nacken Schultern & Beine
- Price
- €14.84
- Rating
- 4.3/5
- Reviews
- 1,203
- Age
- 7mo ago

Strauss Home Körnerkissen groß Mikrowellengeeignetes Wärmekissen gegen Verspannungen in Nacken Schultern und Rücken natürliche Weizenkörner 20x50 cm
- Price
- €8.72
- Rating
- 4.6/5
- Reviews
- 491
- Age
- 1y ago
Newest
by launch date
UOHHBOE Heizkissen 75W 60×30 cm Wärmekissen mit PTC-Schnellheizung 9 Temperaturstufen 4-stufiger Timer Überhitzungs- & Abschaltschutz Maschinenwaschbar Ideal für Nacken Schultern & Beine
- Price
- €14.84
- Rating
- 4.3/5
- Reviews
- 1,203
- Age
- 7mo ago

Stoov Heizkissen mit Abschaltautomatik - Kabelloses Wärmekissen mit Standard Akku: 2 bis 4 Std. Wärme - Elektrische Wärmflasche für Rücken & Nacken - Ploov 45x60 cm Gestrickt Grün
- Price
- €73.38
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 8mo ago

Comfytemp Heizkissen mit Abschaltautomatik Ultraweich Elektrisches Wärmekissen mit Sicherheitssystem für Rücken Bauch Nacken Schulter Heizdecke (30x60cm) Geschenke für Mütter Frauen Mama Papa
- Price
- €15.23
- Rating
- 4.4/5
- Reviews
- 1,097
- Age
- 1y ago

Heizkissen für Rücken Schulter Nacken 60x100cm Wärmekissen mit Taillenriemen Schnelle Erwärmung 6 Heizstufen Rückenwärmer Abschaltautomatik Timer Flanell maschinenwaschbar EU-Stecker Grau
- Price
- €27.06
- Rating
- 4.6/5
- Reviews
- 474
- Age
- 1y ago

Heizkissen mit Abschaltautomatik 1 5 Stunden für Rücken Nacken Schulter Elektrisch Wärmekissen 10 Stufen Temperaturstufen Schnell Heiztechnik 30x60cm Grau
- Price
- €15.22
- Rating
- 4.4/5
- Reviews
- 2,377
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
97
Est. top-5 brand share
65%
Top 20: 98%
Est. top-5 click share
44%
Top 20: 83%
Open market
29%
- Beurer22%
- Letitwell14%
- VIBOOS13%
- OneAmg9%
- Comfytemp7%
- Mia&Coco6%
Demand
Wärmekissen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.5×
Search terms
Top Wärmekissen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heizkissen896K/yr
- wärmekissen629K/yr
- heizkissen mit abschaltautomatik228K/yr
- wärmekissen elektrisch96K/yr
- heizkissen rücken91K/yr
- heizkissen kabellos151K/yr
- heating pad64K/yr
- beurer heizkissen71K/yr
- wärmekissen rücken37K/yr
- heizdecke klein60K/yr
Reviews and returns
What reviews say buyers love and hate about Wärmekissen
We read the reviews and the return reasons for every product selling here.
“Heizkissen defekt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wärmekissen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









