Skip to content

Wärmekissen

Maybe

Shoppers spend an estimated $2.8M a year here. But demand is soft, at -60.3% this quarter, so Wärmekissen is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 2,966 Drogerie & Körperpflege niches · +11 vs the category median of 49
Market size
€2.8M/yr2.5M searches / yr
90-day growth
-60.3%search demand this quarter
Competition
44%top-5 click share · 23 brands · 97 sellers

Flapen Score

Wärmekissen against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Wärmekissen is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wärmekissen market on Amazon at a glance

Shoppers on Amazon Germany searched for Wärmekissen 2.5M times last year and spent an estimated €2.8M. The top 5 brands take 65% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -60.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.8M a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
-60.3%
Conversion, latest week
4.8%
Market size, estimated
€2.8Ma year
Peak month
November9.5× the quietest month
Top search term
heizkissen896K searches a year

02 · Price

A sale here is worth €22.92.

Listings sell for €22.92 on average, from €8.72 to €73.38. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At €22.92 that is €34K to €46K a year per listing.

Average price
€22.92inside the $15 to $100 sweet spot
Price range
€8.72–€73.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
1,500–2,000
Revenue per listing a year
€34K–€46K
Returns
3.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #52 within Wärme- & Kältetherapie. It carries 2,753 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
92%
Out of stock, average day
7.4%
Average rank
#52in Wärme- & Kältetherapie
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
2,753per listing
Listings tracked
39

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Wärmekissen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

97

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

44%

Top 20: 83%

Open market

29%

  • Brand 122%
  • Brand 214%
  • Brand 313%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Wärmekissen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.5×

Search terms

Top Wärmekissen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heizkissen896K/yr
  • wärmekissen629K/yr
  • heizkissen mit abschaltautomatik228K/yr
  • wärmekissen elektrisch96K/yr
  • heizkissen rücken91K/yr
  • heizkissen kabellos151K/yr
  • heating pad64K/yr
  • beurer heizkissen71K/yr
  • wärmekissen rücken37K/yr
  • heizdecke klein60K/yr

Reviews and returns

What reviews say buyers love and hate about Wärmekissen

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”
28%of negative reviews mention “Heizung”
3.1%of orders come back
“Heizkissen defekt”
A buyer, on “Heizung”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wärmekissen questions

Answered from the same tracked data.