Wärmekissen
MaybeShoppers spend an estimated $2.8M a year here. But demand is soft, at -60.3% this quarter, so Wärmekissen is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 2,966 Drogerie & Körperpflege niches · +11 vs the category median of 4960
- Market size
- €2.8M/yr2.5M searches / yr
- 90-day growth
- -60.3%search demand this quarter
- Competition
- 44%top-5 click share · 23 brands · 97 sellers
Flapen Score
Wärmekissen against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Wärmekissen is stronger. Inside it, weaker.
Market
The Wärmekissen market on Amazon at a glance
Shoppers on Amazon Germany searched for Wärmekissen 2.5M times last year and spent an estimated €2.8M. The top 5 brands take 65% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -60.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.8M a year.
- Searches, last 12 months
- 2.5M
- Growth, 90 days vs prior 90
- -60.3%
- Conversion, latest week
- 4.8%
- Market size, estimated
- €2.8Ma year
- Peak month
- November9.5× the quietest month
- Top search term
- heizkissen896K searches a year
02 · Price
A sale here is worth €22.92.
Listings sell for €22.92 on average, from €8.72 to €73.38. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At €22.92 that is €34K to €46K a year per listing.
- Average price
- €22.92inside the $15 to $100 sweet spot
- Price range
- €8.72–€73.38
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- €34K–€46K
- Returns
- 3.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #52 within Wärme- & Kältetherapie. It carries 2,753 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 92%
- Out of stock, average day
- 7.4%
- Average rank
- #52in Wärme- & Kältetherapie
- Average rating
- 4.34 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,753per listing
- Listings tracked
- 39
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Wärmekissen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
97
Top-5 brand share
65%
Top 20: 98%
Top-5 click share
44%
Top 20: 83%
Open market
29%
- Brand 122%
- Brand 214%
- Brand 313%
- Brand 49%
- Brand 57%
- Brand 66%
Demand
Wärmekissen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.5×
Search terms
Top Wärmekissen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heizkissen896K/yr
- wärmekissen629K/yr
- heizkissen mit abschaltautomatik228K/yr
- wärmekissen elektrisch96K/yr
- heizkissen rücken91K/yr
- heizkissen kabellos151K/yr
- heating pad64K/yr
- beurer heizkissen71K/yr
- wärmekissen rücken37K/yr
- heizdecke klein60K/yr
Reviews and returns
What reviews say buyers love and hate about Wärmekissen
We read the reviews and the return reasons for every product selling here.
“Heizkissen defekt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wärmekissen questions
Answered from the same tracked data.









