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Wachs

Maybe

An estimated 0.6% of orders come back. But the average product has 4,797 reviews to catch up to, so Wachs is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,966 Drogerie & Körperpflege niches · +8 vs the category median of 49
Market size
€126K/yr186K searches / yr
90-day growth
+21.2%search demand this quarter
Competition
51%top-5 click share · 16 brands · 33 sellers

Flapen Score

Wachs against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Wachs is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wachs market on Amazon at a glance

Shoppers on Amazon Germany searched for Wachs 186K times last year and spent an estimated €126K. The top 5 brands take 70% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €126K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
+21.2%
Conversion, latest week
4.5%
Market size, estimated
€126Ka year
Top search term
wax108K searches a year

02 · Price

A sale here is worth €15.18.

Listings sell for €15.18 on average, from €7.96 to €28.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €15.18 that is €2K to €4K a year per listing.

Average price
€15.18inside the $15 to $100 sweet spot
Price range
€7.96–€28.31
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #6 within Rasur & Enthaarung. It carries 4,797 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
96%
Out of stock, average day
9.2%
Average rank
#6in Rasur & Enthaarung
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
4,797per listing
Listings tracked
25

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top Wachs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

33

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

25%

  • Brand 127%
  • Brand 217%
  • Brand 313%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Wachs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.6× · 8 of 12 months tracked

Search terms

Top Wachs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wax108K/yr
  • wachsperlen39K/yr
  • hard wax11K/yr
  • brazilian wax7K/yr
  • warmwachs perlen8K/yr
  • agda6K/yr
  • ağda5K/yr
  • waks3K/yr

Reviews and returns

What reviews say buyers love and hate about Wachs

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Qualität insgesamt”
0.6%of orders come back
“DieWachsqualität stimmt nicht”
A buyer, on “Qualität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Wachs questions

Answered from the same tracked data.