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Waage

Waage shows a $6.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 18% of 2,966 Drogerie & Körperpflege niches · +7 vs the category median of 49

Market size 99Growth 18Conversion 86Competition 38Returns 90Price range 73Avg price 82Brand share 40Review moat 1Quality gap 38
This niche Category average · 2,966 niches

Is Waage profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Waage is a €6.5M/yr Amazon Germany market (3.7M searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 56/100.

Waage: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -13.7% over the last 90 days and 9.7% of searches end in a purchase.

€6.5M

revenue / yr

Units sold / yr400K
Search volume / yr-13.7%3.7M
Conversion rate9.7%
Avg price€17.97

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers11 · 61
Top-5 product click share62%
Open market19%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement94%
New entrants (1y)2· 2 succeeded
Avg rating4.5★
Avg reviews48,447

Top Waage products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

€0€648K€1.3M€1.9M€2.6M1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

61

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

15%

  • RENPHO37%
  • runstar18%
  • Vitafit10%
  • Posture9%
  • Healthkeep8%
  • Soehnle5%
  • Open — no brand owns it (5 brands, 15%)

Waage demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.7MCVR9.7%Products17Brands11Top 5 Brands81%OOS Rate0.0%Rating4.5★Reviews48,447Avg BSR#6
100K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Waage search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • personenwaage970K/yr
  • waage646K/yr
  • waage personen701K/yr
  • körperwaage496K/yr
  • personenwaage digital314K/yr
  • wage131K/yr
  • personenwaage digital testsieger 2025103K/yr
  • scale56K/yr
  • digitale personenwaagen58K/yr
  • weight scale48K/yr

What reviews say buyers love and hate about Waage

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Qualität insgesamt17%

Super, schnelle, quality

Preis-Leistungs-Verhältnis15%

Preis/Leistung Super

Benutzerfreundlichkeit13%

Easy zu nutzen

Design insgesamt8%

Cooles Design

beworben Vs Tatsächliches Produkt6%

Produkt ist wie es sein sollte

What buyers complain about

74% of reviews
Messung / Ablesegenauigkeit17%

Unzuverlässig

Haltbarkeit15%

Leider schnell defekt

Qualität insgesamt8%

Qualitätsprobleme

Gesamtgröße8%

Wiegt definitv falsch

Akkulaufzeit6%

Batteriewechsel unmöglich

Waage return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
19%
2Gesamtgröße
18%
3Messung / Ablesegenauigkeit
14%
4Konnektivität – insgesamt
6%
5Genauigkeit insgesamt
5%

Common Waage questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Waage 56/100 on Amazon Germany — Worth a look. The niche generates €6.5M/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -13.7% over the last 90 days.
Search demand for Waage on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.