Is waage profitable to sell on Amazon Germany?

The niche generates €6.5M/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the waage niche?

11 brands and 61 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in waage?

Top complaints mined from reviews: Messung / Ablesegenauigkeit, Haltbarkeit, Qualität insgesamt. The return rate is 1.2%.

When does demand for waage peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the waage niche?

Listings span €9.47–€29.75; the average listing price is €17.97 (sweet spot $15–$100). The average incumbent carries 48,447 reviews — the moat a new listing must climb.

waage

Worth a look

Shows a $6.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible€6.5M

€6.5M/yr · 3.7M searches

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great€17.97

avg listing price — sweet spot $15–$100

Price range

Good€9.47–€29.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.7%

90-day search growth — must beat 0% to launch

Review moat

Bad48,446.88

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon Germany niche tracking, waage is a €6.5M/yr Amazon Germany market (3.7M searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

waage market data

Units sold / yr: 300K–400K; avg 12,500–15,000/product
Revenue / yr: €5.4M–€7.2M; units × avg price
Conversion rate: 9.7%
Avg BSR: #6
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

15%

RENPHO37%
runstar18%
Vitafit10%
Posture9%
Healthkeep8%
Soehnle5%
Open — no brand owns it (5 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top waage search terms

personenwaage970K/yr -14.1%7.4% conv.
waage646K/yr -4.3%7.3% conv.
waage personen701K/yr -18.1%10.3% conv.
körperwaage496K/yr -16.0%8.1% conv.
personenwaage digital314K/yr -16.6%7.7% conv.
wage131K/yr -11.4%6.6% conv.
personenwaage digital testsieger 2025103K/yr -18.8%7.1% conv.
scale56K/yr -5.0%5.0% conv.
digitale personenwaagen58K/yr -23.5%1.4% conv.
weight scale48K/yr -4.1%5.9% conv.

All search terms

Top waage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RENPHO Personenwaage Körperwaage mit Hochpräzisions-Sensoren Personen Digitalwaage mit Step-On-Technik Gewichtswaage aus Sicherheitsglas 10.2 x 10.2 Schwarz-BK

RENPHO€10.794.5★129,069 rev

RunSTAR Körperfettwaage Waage Personen mit Großem Display 180 kg/400 lbs Personenwaage Digitale Analysator für 13 Essentielle Körperwerte mit App-Synchronisierung

runstar€22.194.6★4,863 rev

Posture Personenwaage Körperfettwaage Digital mit 13 Messwerten Gewichtsskala mit BMI-Gesundheitsmonitor Synchronisierung mit Apps bis 180kg

Posture€22.064.7★32,034 rev

Healthkeep Personenwaage - Digital Körperwaage mit Hochpräzisions-Sensoren Tragkraft bis 180 kg Digitalwaage mit Klare LED-Anzeig Waage Personen aus Kompakt Siche rheitsglas 26 * 26cm-Schwarz

Healthkeep€9.474.5★9,720 rev

Vitafit Personenwaage Digital Genauigkeit 0 05kg durch Unser Professionelle Waagenfabrik Seit 2001 Waage Personen mit LED und Step-On Körperwaage mit 182kg LED Silberschwarz Sprühen

Vitafit€12.004.6★10,545 rev

Newest

by launch date

Rowenta Premiss 2.0 Personenwaage einfach abzulesendes LCD-Display bis 160 kg nur 2 2 cm hoch 30x30 cm Silber BS1801V0

Rowenta€11.66525 rev

11mo ago

RunStar Personenwaage digital mit hoher Präzision waage personen mit gut lesbarem LED-Display körperwaage mit 6mm gehärtetem Glas

runstar€17.233,108 rev

11mo ago

Etekcity Waage Personen - Personenwaage digital mit Körperfett und Muskelmasse - 180kg Körperfettwaage - Fitness Scale - 13 Körperwerte - Körperfett/BMI/Muskelmasse/Protein/BMR - Schwarz

Etekcity€16.42148,270 rev

1y ago

ADE Digitale Körperfettwaage Ines bis 200 kg | Testsieger 2024 | Personenwaage mit Körperfettanalyse BMI Muskelmasse Körperwasser Gewicht BMR | Körperwaage mit Benutzererkennung | weiß

ADE€29.21994 rev

2y ago

RunStar Digitale Personenwaage Tragkraft bis 250 kg 8 mm Sicherheitsglas hochpräzise Sensoren mit extragroßer Trittfläche und großem LCD-Display Step-on-Technologie Blau-Schwarz

runstar€29.754,689 rev

2y ago

What buyers say about waage

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt17%

“Super, schnelle, quality”

Preis-Leistungs-Verhältnis15%

“Preis/Leistung Super”

Benutzerfreundlichkeit13%

“Easy zu nutzen”

Design insgesamt8%

“Cooles Design”

beworben Vs Tatsächliches Produkt6%

“Produkt ist wie es sein sollte”

Gesamt anzeigen6%

“großer Display,”

Konnektivität – insgesamt5%

“Top Waage mit super App-Anbindung”

Genauigkeit insgesamt3%

“Super genau”

Gesamtgröße3%

“Aber passt perfekt”

Effizienz3%

“Arbeitet mit der App genau”

What buyers complain about

Messung / Ablesegenauigkeit17%

“Unzuverlässig”

Haltbarkeit15%

“Leider schnell defekt”

Qualität insgesamt8%

“Qualitätsprobleme”

Gesamtgröße8%

“Wiegt definitv falsch”

Akkulaufzeit6%

“Batteriewechsel unmöglich”

Funktionalität insgesamt6%

“Hat erstmal nicht funktionieren”

Genauigkeit insgesamt5%

“Unzuverlässig”

Konnektivität – insgesamt4%

“Verbindungsprobleme”

beworben Vs Tatsächliches Produkt2%

“Verkehrte Angabe”

Gesamt anzeigen2%

“Display-Symbole nahezu unleserlich”

Top return reasons

Funktionalität insgesamt19%

Gesamtgröße18%

Messung / Ablesegenauigkeit14%

Konnektivität – insgesamt6%

Genauigkeit insgesamt5%

beworben Vs Tatsächliches Produkt5%

Gesamt anzeigen4%

Defekt Material/Teile4%

Gewicht schwer3%

Qualität insgesamt3%

Common questions

Is waage profitable to sell on Amazon Germany?: The niche generates €6.5M/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the waage niche?: 11 brands and 61 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in waage?: Top complaints mined from reviews: Messung / Ablesegenauigkeit, Haltbarkeit, Qualität insgesamt. The return rate is 1.2%.
When does demand for waage peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the waage niche?: Listings span €9.47–€29.75; the average listing price is €17.97 (sweet spot $15–$100). The average incumbent carries 48,447 reviews — the moat a new listing must climb.