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Votivkerzen

Votivkerzen shows low returns (0.8%), but soft demand (-57.7% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 39% of 2,966 Drogerie & Körperpflege niches · +2 vs the category median of 49

Market size 16Growth 0Conversion 19Competition 87Returns 96Price range 83Avg price 91Brand share 34Review moat 87Quality gap 78
This niche Category average · 2,966 niches

Is Votivkerzen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Votivkerzen is a €63K/yr Amazon Germany market (197K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Votivkerzen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -57.7% over the last 90 days and 1.5% of searches end in a purchase.

€63K

revenue / yr

Units sold / yr4K
Search volume / yr-57.7%197K
Conversion rate1.5%
Avg price€21.35

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers19 · 41
Top-5 product click share28%
Open market16%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 66 products

Sponsored placement41%
New entrants (1y)7· 0 succeeded
Avg rating4.3★
Avg reviews252

Top Votivkerzen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

€0€1K€3K€4K€5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

41

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

28%

Top 20: 64%

Open market

13%

  • PartyLite65%
  • pajoma10%
  • BELLE VOUS3%
  • ONE GOODLIFE3%
  • B & S3%
  • Candelo2%
  • Open — no brand owns it (13 brands, 13%)

Votivkerzen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume197KCVR1.5%Products66Brands19Top 5 Brands84%OOS Rate21.3%Rating4.3★Reviews252Avg BSR#378
13K8KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.2×

Top Votivkerzen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • partylite49K/yr
  • partylite kerzen56K/yr
  • votivkerzen27K/yr
  • partylite teelichter16K/yr
  • partylite votivkerzen10K/yr
  • votivkerzen mit duft12K/yr
  • partylite 3-docht-kerze8K/yr
  • partylight3K/yr
  • party lite4K/yr
  • party lite duftkerze5K/yr

What reviews say buyers love and hate about Votivkerzen

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Geruch40%

Es verschenkt Freude durch eleganten Duft und schöne Dekoration

Qualität insgesamt9%

Aber Qualität und Preiß für die Anschaffung ok

Geschenk Zweck8%

Schöne Geschenkidee

Preis-Leistungs-Verhältnis8%

Preis-Leistungsverhältnis toll

Helligkeit/Glanz/Glühen4%

Schöne Kerzen

What buyers complain about

65% of reviews
Geruch16%

Leider kaum Duft, ansonsten ok

Preis-Leistungs-Verhältnis13%

Negatif ist nur das die Nachfüllungen sehr Teuer sind

Entflammbar12%

Brennen leider extrem schnell ab

Gesamtgröße7%

sehr kleine Gläser

Qualität insgesamt7%

Sehr schlechte Qualität

Votivkerzen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
59%
2Geruch
13%
3Defekt Material/Teile
6%
4Farbe
4%
5Funktionalität insgesamt
3%

Common Votivkerzen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Votivkerzen 51/100 on Amazon Germany — Worth a look. The niche generates €63K/yr across 66 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -57.7% over the last 90 days.
Search demand for Votivkerzen on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 10.2× the quietest.