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vitamin e öl

Skip it

Prices mostly outside the sweet spot ($5.85–$16.77) — this niche doesn't clear our bar today.

Market size 26Growth 25Conversion 86Competition 30Returns 99Price range 16Avg price 31Brand share 49Review moat 20Quality gap 35

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay€9.67

avg listing price — sweet spot $15–$100

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€106K

€106K/yr · 111K searches

Growth

Bad-0.3%

90-day search growth — must beat 0% to launch

Review moat

Bad13,772.29

avg incumbent reviews — the moat a new listing must climb

Price range

Bad€5.85–€16.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, vitamin e öl is a €106K/yr Amazon Germany market (111K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 42/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

vitamin e öl market data

Units sold / yr
10K–13K
avg 500–750/product
Revenue / yr
€97K–€121K
units × avg price
Conversion rate
9.8%
Avg BSR
#271
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
8.5%
Avg brand age
50 months
Avg seller age
170 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

16

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

18%

  • KANZY24%
  • Naissance16%
  • ATOANY13%
  • ELBBUB12%
  • FlameBeauty11%
  • Majestic Pure6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top vitamin e öl search terms

  • vitamin e öl74K/yr
  • vitamin e öl bio für kosmetik13K/yr
  • vitamin e oil12K/yr
  • vitamin e öl bio5K/yr
  • tocopherol4K/yr
  • vitamin e serum3K/yr
All search terms

Top vitamin e öl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€11K20%€21K30%€32K40%€42K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about vitamin e öl

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt30%

“Super Produkt”

beworben Vs Tatsächliches Produkt6%

“Tut was es soll”

Eignung für trockene Haut5%

“Kann nur soviel sagen, man hat ein angenehmes Hautgefühl”

Komfort insgesamt5%

“Sehr angenehm auf der Haut”

Eignung für Mischhaut5%

“Sehr angenehm auf der Haut”

Eignung Fettige Haut5%

“Vitamin E Öl top”

Ölig/fettig4%

“Tolles Öl”

Feucht/Trocken3%

“gut mit Feuchtigkeit versorgt”

Geruch3%

“Geruch”

Vitamin3%

“Wirklich eine gute Vitamin E öl”

What buyers complain about

Geruch18%

“Dünnflüssig und riecht leicht nach Minze”

Gesamtgröße12%

“Öffnung zu groß”

Qualität insgesamt9%

“Dieses Öl wirkt minderwertig”

Ölig/fettig8%

“naja ist halt Öl”

Eignung für trockene Haut5%

“ich jedenfalls kann damit auf meiner Haut absolut nichts anfangen.”

beworben Vs Tatsächliches Produkt5%

“Entspricht nicht der Beschreibung – klare Abzocke”

Dicke5%

“Dünnflüssig und riecht leicht nach Minze”

Löslichkeit5%

“Es ist okay, wenn man es nicht mehr selber Mischen möchte”

Verdünnt/wässrig5%

“Das Original (nicht verdünnte Öl), bewegt sich nicht so schnell hin und her im Glas”

Verklemmen/Verstopfen3%

“ich habe nicht das Gefühl, das es was bringt, durch die ölige Konsitenz wird eher alles verstopft”

Top return reasons

Geruch19%
Qualität insgesamt11%
Motorleistung11%
Gesamtgröße11%
Benutzerfreundlichkeit8%
Hartes Gefühl6%
Kompatibilität – insgesamt6%
Verdünnt/wässrig6%
Kontamination6%
Feucht/Trocken6%

Common questions

Is vitamin e öl profitable to sell on Amazon Germany?
The niche generates €106K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (42/100).
How competitive is the vitamin e öl niche?
13 brands and 16 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in vitamin e öl?
Top complaints mined from reviews: Geruch, Gesamtgröße, Qualität insgesamt. The return rate is 0.2%.
When does demand for vitamin e öl peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the vitamin e öl niche?
Listings span €5.85–€16.77; the average listing price is €9.67 (sweet spot $15–$100). The average incumbent carries 13,772 reviews — the moat a new listing must climb.