vitamin e
Worth a lookShows low returns (0.1%), but soft demand (-17.2% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Avg price
Great€15.10avg listing price — sweet spot $15–$100
Price range
Good€7.03–€33.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Good€321K€321K/yr · 259K searches
Review moat
Okay3,669.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, vitamin e is a €321K/yr Amazon Germany market (259K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
vitamin e market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- €302K–€378K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 100%
- Out of stock
- 2.9%
- Avg brand age
- 58 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
38
Top-5 brand share
60%
Top 20: 98%
Top-5 click share
53%
Top 20: 96%
Open market
35%
- WeightWorld18%
- vitabay15%
- Doppelherz10%
- Zenement9%
- gloryfeel8%
- KANZY5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top vitamin e search terms
- vitamin e171K/yr
- vitamin e kapseln40K/yr
- vitamin e hochdosiert24K/yr
- vitamin e komplex6K/yr
- vit e5K/yr
- vitamine e5K/yr
- e vitamin4K/yr
- vitamin e präparate3K/yr
Top vitamin e products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vitamin E Weichkapseln 400IE - 180 vegane Softgels - Vit E Öl DL Alpha Tocopherylacetat - 6 Monate Vorrat - Vitamin E trägt zum Schutz der Zellen vor oxidativem Stress bei (EFSA) - WeightWorld
WeightWorld€17.614.5★3,147 rev
Vitabay Vitamin E 600 I.E. Depot 200 vegane Softgel Kapseln natürliches D-Alpha-Tocopherol hochdosiert schützt die Zellen vor oxidativem Stress laborgeprüft 12 Monate Vorrat
vitabay€21.744.6★1,364 rev
Doppelherz Vitamin E 600 N Weichkapseln Arzneimittel pflanzlich und hochdosiert Vitamin E zur Leistungssteigerung 40 Kapseln
Doppelherz€7.994.6★888 rev
Kanzy Vitamin-E-Öl-Tropfen für Kosmetik 60 ml d-Alpha-Tocopherol Anti-Falten Anti-Aging Vitamin-E-Öl gegen alle Arten von Falten für Haut Nägel und Haare
KANZY€7.194.5★50,839 rev
vit4ever Vitamin E 400 I.E. natürlich - 365 Softgel Kapseln - Premium: Natürliches Vitamin E aus Sonnenblumen - 12 Monatsvorrat - Hochdosiert
Vit4ever€25.554.7★312 rev
Newest
by launch date
Bandini Vitamin E - Natürliches D-Alpha-Tocopherol - 360 Tabletten - Vitamine E Starkes Antioxidans Schützt die Zellen vor Oxidativem Stress - DL Alpha Tocopherylacetat - 12 Monate Vorrat - Vegan
BANDINI€13.893 rev
EXVital Vitamin E 400 I.E. 240 vegane Softgel Kapseln mit D-Alpha-Tocopherol Vitamin E aus Sonnenblumen hochdosiert & laborgeprüft
EXVital€17.6791 rev
Vitamin E Öl 75000 IE - Reines Bio Vitamin E Öl für Haut Gesicht & Körper - Straffende Pflege gegen Narben Falten & Feine Linien
ELBBUB€9.22747 rev
Liposomale Tocotrienole 1000 mg Vitamin E Kapseln hochdosiert ohne Soja Tocotrienol Vitamin E Komplex tocopherolfrei Antioxidativer Zellschutz 60 Softgels
SanteAus€19.4975 rev
Vitamin E Öl 75.000 IE - Reines & Natürliches Haut- & Haarpflegeöl Feuchtigkeitsspendend für Gesicht Körper Narben und Kopfhaut 60 ML
FlameBeauty€8.89564 rev
Trending
90-day click momentumBandini Vitamin E - Natürliches D-Alpha-Tocopherol - 360 Tabletten - Vitamine E Starkes Antioxidans Schützt die Zellen vor Oxidativem Stress - DL Alpha Tocopherylacetat - 12 Monate Vorrat - Vegan
BANDINI€13.895.0★
Vitamin E Öl Bio für Kosmetik 75 000 IU 60 ml - 100% reines vitamin E Oil für Haut Gesicht Haare Körper - Natürliches Antioxidans Gegen Trockenheit Falten Narben und Dehnungsstreifen
ATOANY€9.244.7★
Liposomale Tocotrienole 1000 mg Vitamin E Kapseln hochdosiert ohne Soja Tocotrienol Vitamin E Komplex tocopherolfrei Antioxidativer Zellschutz 60 Softgels
SanteAus€19.494.4★
Naissance Natürliches Vitamin E Öl (Nr. 807) 60ml 100% natürlich
Naissance€8.054.6★
Kala Health Vitamin E - Einzigartige Formel mit allen 8 Tocopherolen und Tocotrienolen - 60 Vitamin E8 T8 Antioxidantien für Haar Haut & Anti-Aging - GMO & PAK-frei - Hergestellt in der EU
KALA HEALTH€33.574.5★
What buyers say about vitamin e
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Vitamin E Weichkapseln”
“Preis stimmt auch”
“Alles wie in der Produktbeschreibung”
“Man erhält eine hohe Dosierung”
“Angenehmes Hautgefühl”
“Passt”
“fühlt sich damit gut genährt an.”
“Pillen lassen sich sehr gut schlucken”
“Bekommen meiner Haut im Gesicht sehr gut”
What buyers complain about
“Dosierung”
“Übler Fischgeruch”
“Null Wirkung”
“Nicht für Herzinsuffizienz Patienten”
“Dieses Öl wirkt minderwertig”
“Kein Geschmack und Geruch top”
“Nicht pflanzlich und nicht vegan”
“sehr teuer”
“und recht "klein".”
“naja ist halt Öl”
Top return reasons
Common questions
- Is vitamin e profitable to sell on Amazon Germany?
- The niche generates €321K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the vitamin e niche?
- 22 brands and 38 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in vitamin e?
- Top complaints mined from reviews: Dosierung, Geruch, Funktionalität insgesamt. The return rate is 0.1%.
- When does demand for vitamin e peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the vitamin e niche?
- Listings span €7.03–€33.57; the average listing price is €15.10 (sweet spot $15–$100). The average incumbent carries 3,670 reviews — the moat a new listing must climb.