Vitamin E
Vitamin E shows low returns (0.1%), but soft demand (-17.2% this quarter) keeps it on the watch list.
Flapen Score
Top 22% of 2,966 Drogerie & Körperpflege niches · +6 vs the category median of 49
Is Vitamin E profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Vitamin E is a €321K/yr Amazon Germany market (259K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 55/100.
Vitamin E: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -17.2% over the last 90 days and 8.2% of searches end in a purchase.
€321K
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 24 products
Top Vitamin E products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vitamin E Weichkapseln 400IE - 180 vegane Softgels - Vit E Öl DL Alpha Tocopherylacetat - 6 Monate Vorrat - Vitamin E trägt zum Schutz der Zellen vor oxidativem Stress bei (EFSA) - WeightWorld
- Price
- €17.61
- Rating
- 4.5/5
- Reviews
- 3,147
- Age
- 5y ago
Vitabay Vitamin E 600 I.E. Depot 200 vegane Softgel Kapseln natürliches D-Alpha-Tocopherol hochdosiert schützt die Zellen vor oxidativem Stress laborgeprüft 12 Monate Vorrat
- Price
- €21.74
- Rating
- 4.6/5
- Reviews
- 1,364
- Age
- 9y ago
Doppelherz Vitamin E 600 N Weichkapseln Arzneimittel pflanzlich und hochdosiert Vitamin E zur Leistungssteigerung 40 Kapseln
- Price
- €7.99
- Rating
- 4.6/5
- Reviews
- 888
- Age
- 12y ago
Kanzy Vitamin-E-Öl-Tropfen für Kosmetik 60 ml d-Alpha-Tocopherol Anti-Falten Anti-Aging Vitamin-E-Öl gegen alle Arten von Falten für Haut Nägel und Haare
- Price
- €7.19
- Rating
- 4.5/5
- Reviews
- 50,839
- Age
- 5y ago
vit4ever Vitamin E 400 I.E. natürlich - 365 Softgel Kapseln - Premium: Natürliches Vitamin E aus Sonnenblumen - 12 Monatsvorrat - Hochdosiert
- Price
- €25.55
- Rating
- 4.7/5
- Reviews
- 312
- Age
- 1y ago
Trending
90-day click momentum
Bandini Vitamin E - Natürliches D-Alpha-Tocopherol - 360 Tabletten - Vitamine E Starkes Antioxidans Schützt die Zellen vor Oxidativem Stress - DL Alpha Tocopherylacetat - 12 Monate Vorrat - Vegan
- Price
- €13.89
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago
Vitamin E Öl Bio für Kosmetik 75 000 IU 60 ml - 100% reines vitamin E Oil für Haut Gesicht Haare Körper - Natürliches Antioxidans Gegen Trockenheit Falten Narben und Dehnungsstreifen
- Price
- €9.24
- Rating
- 4.7/5
- Reviews
- 1,361
- Age
- 1y ago
Liposomale Tocotrienole 1000 mg Vitamin E Kapseln hochdosiert ohne Soja Tocotrienol Vitamin E Komplex tocopherolfrei Antioxidativer Zellschutz 60 Softgels
- Price
- €19.49
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 1y ago
Naissance Natürliches Vitamin E Öl (Nr. 807) 60ml 100% natürlich
- Price
- €8.05
- Rating
- 4.6/5
- Reviews
- 18,819
- Age
- 13y ago
Kala Health Vitamin E - Einzigartige Formel mit allen 8 Tocopherolen und Tocotrienolen - 60 Vitamin E8 T8 Antioxidantien für Haar Haut & Anti-Aging - GMO & PAK-frei - Hergestellt in der EU
- Price
- €33.57
- Rating
- 4.5/5
- Reviews
- 316
- Age
- 6y ago
Newest
by launch dateBandini Vitamin E - Natürliches D-Alpha-Tocopherol - 360 Tabletten - Vitamine E Starkes Antioxidans Schützt die Zellen vor Oxidativem Stress - DL Alpha Tocopherylacetat - 12 Monate Vorrat - Vegan
- Price
- €13.89
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago
EXVital Vitamin E 400 I.E. 240 vegane Softgel Kapseln mit D-Alpha-Tocopherol Vitamin E aus Sonnenblumen hochdosiert & laborgeprüft
- Price
- €17.67
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 9mo ago
Vitamin E Öl 75000 IE - Reines Bio Vitamin E Öl für Haut Gesicht & Körper - Straffende Pflege gegen Narben Falten & Feine Linien
- Price
- €9.22
- Rating
- 4.5/5
- Reviews
- 747
- Age
- 1y ago
Liposomale Tocotrienole 1000 mg Vitamin E Kapseln hochdosiert ohne Soja Tocotrienol Vitamin E Komplex tocopherolfrei Antioxidativer Zellschutz 60 Softgels
- Price
- €19.49
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 1y ago
Vitamin E Öl 75.000 IE - Reines & Natürliches Haut- & Haarpflegeöl Feuchtigkeitsspendend für Gesicht Körper Narben und Kopfhaut 60 ML
- Price
- €8.89
- Rating
- 4.7/5
- Reviews
- 564
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
22 rising
Sellers
38
Top-5 brand share
60%
Top 20: 98%
Top-5 click share
53%
Top 20: 96%
Open market
35%
- WeightWorld18%
- vitabay15%
- Doppelherz10%
- Zenement9%
- gloryfeel8%
- KANZY5%
Vitamin E demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.2×
Top Vitamin E search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vitamin e171K/yr
- vitamin e kapseln40K/yr
- vitamin e hochdosiert24K/yr
- vitamin e komplex6K/yr
- vit e5K/yr
- vitamine e5K/yr
- e vitamin4K/yr
- vitamin e präparate3K/yr
What reviews say buyers love and hate about Vitamin E
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Super Produkt”
“Vitamin E Weichkapseln”
“Preis stimmt auch”
“Alles wie in der Produktbeschreibung”
“Man erhält eine hohe Dosierung”
What buyers complain about
70% of reviews“Dosierung”
“Übler Fischgeruch”
“Null Wirkung”
“Nicht für Herzinsuffizienz Patienten”
“Dieses Öl wirkt minderwertig”
Vitamin E return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vitamin E questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
