Vitamin E
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -17.2% this quarter, so Vitamin E is a Maybe.
- Flapen Score
- 55 / 100Top 22% of 2,966 Drogerie & Körperpflege niches · +6 vs the category median of 4955
- Market size
- €321K/yr259K searches / yr
- 90-day growth
- -17.2%search demand this quarter
- Competition
- 53%top-5 click share · 22 brands · 38 sellers
Flapen Score
Vitamin E against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Vitamin E is stronger. Inside it, weaker.
Market
The Vitamin E market on Amazon at a glance
Shoppers on Amazon Germany searched for Vitamin E 259K times last year and spent an estimated €321K. The top 5 brands take 60% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €321K a year.
- Searches, last 12 months
- 259K
- Growth, 90 days vs prior 90
- -17.2%
- Conversion, latest week
- 8.2%
- Market size, estimated
- €321Ka year
- Peak month
- February1.2× the quietest month
- Top search term
- vitamin e171K searches a year
02 · Price
A sale here is worth €15.10.
Listings sell for €15.10 on average, from €7.03 to €33.57. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €15.10 that is €11K to €15K a year per listing.
- Average price
- €15.10inside the $15 to $100 sweet spot
- Price range
- €7.03–€33.57
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €11K–€15K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #43 within Vitamine. It carries 3,670 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 96%
- Out of stock, average day
- 2.9%
- Average rank
- #43in Vitamine
- Average rating
- 4.60 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,670per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Vitamin E products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vitamin E Weichkapseln 400IE - 180 vegane Softgels - Vit E Öl DL Alpha Tocopherylacetat - 6 Monate Vorrat - Vitamin E trägt zum Schutz der Zellen vor oxidativem Stress bei (EFSA) - WeightWorld
- Price
- €17.61
- Rating
- 4.5/5
- Reviews
- 3,147
- Age
- 5y ago

Vitabay Vitamin E 600 I.E. Depot 200 vegane Softgel Kapseln natürliches D-Alpha-Tocopherol hochdosiert schützt die Zellen vor oxidativem Stress laborgeprüft 12 Monate Vorrat
- Price
- €21.74
- Rating
- 4.6/5
- Reviews
- 1,364
- Age
- 9y ago

Doppelherz Vitamin E 600 N Weichkapseln Arzneimittel pflanzlich und hochdosiert Vitamin E zur Leistungssteigerung 40 Kapseln
- Price
- €7.99
- Rating
- 4.6/5
- Reviews
- 888
- Age
- 12y ago

Kanzy Vitamin-E-Öl-Tropfen für Kosmetik 60 ml d-Alpha-Tocopherol Anti-Falten Anti-Aging Vitamin-E-Öl gegen alle Arten von Falten für Haut Nägel und Haare
- Price
- €7.19
- Rating
- 4.5/5
- Reviews
- 50,839
- Age
- 5y ago

vit4ever Vitamin E 400 I.E. natürlich - 365 Softgel Kapseln - Premium: Natürliches Vitamin E aus Sonnenblumen - 12 Monatsvorrat - Hochdosiert
- Price
- €25.55
- Rating
- 4.7/5
- Reviews
- 312
- Age
- 1y ago
Trending
estimated 90-day click momentum
Bandini Vitamin E - Natürliches D-Alpha-Tocopherol - 360 Tabletten - Vitamine E Starkes Antioxidans Schützt die Zellen vor Oxidativem Stress - DL Alpha Tocopherylacetat - 12 Monate Vorrat - Vegan
- Price
- €13.89
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago

Vitamin E Öl Bio für Kosmetik 75 000 IU 60 ml - 100% reines vitamin E Oil für Haut Gesicht Haare Körper - Natürliches Antioxidans Gegen Trockenheit Falten Narben und Dehnungsstreifen
- Price
- €9.24
- Rating
- 4.7/5
- Reviews
- 1,361
- Age
- 1y ago

Liposomale Tocotrienole 1000 mg Vitamin E Kapseln hochdosiert ohne Soja Tocotrienol Vitamin E Komplex tocopherolfrei Antioxidativer Zellschutz 60 Softgels
- Price
- €19.49
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 1y ago

Naissance Natürliches Vitamin E Öl (Nr. 807) 60ml 100% natürlich
- Price
- €8.05
- Rating
- 4.6/5
- Reviews
- 18,819
- Age
- 13y ago

Kala Health Vitamin E - Einzigartige Formel mit allen 8 Tocopherolen und Tocotrienolen - 60 Vitamin E8 T8 Antioxidantien für Haar Haut & Anti-Aging - GMO & PAK-frei - Hergestellt in der EU
- Price
- €33.57
- Rating
- 4.5/5
- Reviews
- 316
- Age
- 6y ago
Newest
by launch date
Bandini Vitamin E - Natürliches D-Alpha-Tocopherol - 360 Tabletten - Vitamine E Starkes Antioxidans Schützt die Zellen vor Oxidativem Stress - DL Alpha Tocopherylacetat - 12 Monate Vorrat - Vegan
- Price
- €13.89
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago

EXVital Vitamin E 400 I.E. 240 vegane Softgel Kapseln mit D-Alpha-Tocopherol Vitamin E aus Sonnenblumen hochdosiert & laborgeprüft
- Price
- €17.67
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 9mo ago

Vitamin E Öl 75000 IE - Reines Bio Vitamin E Öl für Haut Gesicht & Körper - Straffende Pflege gegen Narben Falten & Feine Linien
- Price
- €9.22
- Rating
- 4.5/5
- Reviews
- 747
- Age
- 1y ago

Liposomale Tocotrienole 1000 mg Vitamin E Kapseln hochdosiert ohne Soja Tocotrienol Vitamin E Komplex tocopherolfrei Antioxidativer Zellschutz 60 Softgels
- Price
- €19.49
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 1y ago

Vitamin E Öl 75.000 IE - Reines & Natürliches Haut- & Haarpflegeöl Feuchtigkeitsspendend für Gesicht Körper Narben und Kopfhaut 60 ML
- Price
- €8.89
- Rating
- 4.7/5
- Reviews
- 564
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
38
Est. top-5 brand share
60%
Top 20: 98%
Est. top-5 click share
53%
Top 20: 96%
Open market
35%
- WeightWorld18%
- vitabay15%
- Doppelherz10%
- Zenement9%
- gloryfeel8%
- KANZY5%
Demand
Vitamin E search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Vitamin E search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin e171K/yr
- vitamin e kapseln40K/yr
- vitamin e hochdosiert24K/yr
- vitamin e komplex6K/yr
- vit e5K/yr
- vitamine e5K/yr
- e vitamin4K/yr
- vitamin e präparate3K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin E
We read the reviews and the return reasons for every product selling here.
“Dosierung”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin E questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









