Skip to content

Vitamin D

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -38.2% this quarter, so Vitamin D is a Maybe.

Flapen Score
52
52 / 100
Top 35% of 2,966 Drogerie & Körperpflege niches · +3 vs the category median of 49
Market size
€2.3M/yr1.9M searches / yr
90-day growth
-38.2%search demand this quarter
Competition
55%top-5 click share · 12 brands · 33 sellers

Flapen Score

Vitamin D against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Vitamin D is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin D market on Amazon at a glance

Shoppers on Amazon Germany searched for Vitamin D 1.9M times last year and spent an estimated €2.3M. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.3M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-38.2%
Conversion, latest week
10.3%
Market size, estimated
€2.3Ma year
Peak month
November2.6× the quietest month
Top search term
vitamin d1.2M searches a year

02 · Price

A sale here is worth €11.78.

Listings sell for €11.78 on average, from €2.98 to €22.22. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At €11.78 that is €71K to €94K a year per listing.

Average price
€11.78under the $15 to $100 sweet spot
Price range
€2.98–€22.22
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
150K–200K
Units per listing a year
6,000–8,000
Revenue per listing a year
€71K–€94K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #21 within Vitamine. It carries 5,926 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
96%
Out of stock, average day
0.3%
Average rank
#21in Vitamine
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
5,926per listing
Listings tracked
24

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Vitamin D products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

33

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

11%

  • Brand 143%
  • Brand 216%
  • Brand 312%
  • Brand 411%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 11%)

Demand

Vitamin D search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Vitamin D search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin d1.2M/yr
  • vitamin d3432K/yr
  • vitamin d hochdosiert40K/yr
  • vitamin d tabletten22K/yr
  • d vitamin18K/yr
  • vit d15K/yr
  • vitamin d kapseln15K/yr
  • vitamin d3 hochdosiert14K/yr
  • vit d39K/yr
  • vitamin d präparate8K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin D

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Dosierung”
0.1%of orders come back
“niedrig dosiert”
A buyer, on “Dosierung”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Vitamin D questions

Answered from the same tracked data.