Is vitamin d profitable to sell on Amazon Germany?

The niche generates €2.3M/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -38.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the vitamin d niche?

12 brands and 33 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in vitamin d?

Top complaints mined from reviews: Dosierung, Vitamin, Gesamtgröße. The return rate is 0.1%.

When does demand for vitamin d peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the vitamin d niche?

Listings span €2.98–€22.22; the average listing price is €11.78 (sweet spot $15–$100). The average incumbent carries 5,926 reviews — the moat a new listing must climb.

vitamin d

Worth a look

Shows low returns (0.1%), but soft demand (-38.2% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Incredible€2.3M

€2.3M/yr · 1.9M searches

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay€11.78

avg listing price — sweet spot $15–$100

Price range

Okay€2.98–€22.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,925.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-38.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, vitamin d is a €2.3M/yr Amazon Germany market (1.9M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

vitamin d market data

Units sold / yr: 150K–200K; avg 6,000–8,000/product
Revenue / yr: €1.8M–€2.4M; units × avg price
Conversion rate: 10.3%
Avg BSR: #21
Page quality: 0%
Prime: 96%
Sponsored: 92%
Out of stock: 0.3%
Avg brand age: 59 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

11%

natural elements43%
WeightWorld16%
ProFuel12%
SUNDAY NATURAL11%
Doppelherz4%
Sanhelios3%
Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -38.2% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top vitamin d search terms

vitamin d1.2M/yr -42.2%8.2% conv.
vitamin d3432K/yr -30.3%8.3% conv.
vitamin d hochdosiert40K/yr -42.2%4.8% conv.
vitamin d tabletten22K/yr -38.2%7.2% conv.
d vitamin18K/yr -39.8%5.7% conv.
vit d15K/yr -25.2%7.2% conv.
vitamin d kapseln15K/yr -38.3%5.6% conv.
vitamin d3 hochdosiert14K/yr -45.4%3.5% conv.
vit d39K/yr -12.9%6.6% conv.
vitamin d präparate8K/yr -26.3%1.8% conv.

All search terms

Top vitamin d products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

natural elements Vitamin D3 + K2 Depot 180 Tabletten Premium-Qualität: K2VITAL von Kappa 99 7+% All-Trans K2-MK7 + 5000 IE Vitamin D3 hochdosiert ohne Zusätze laborgeprüfte Qualität

natural elements€21.554.7★22,106 rev

natural elements Vitamin D3 1000 I.E. 365 Tabletten im Jahresvorrat Vitamin D für Knochen und Immunsystem hochdosiert ohne unnötige Zusätze in Deutschland produziert & laborgeprüft

natural elements€9.484.6★2,695 rev

SUNDAY NATURAL Vitamin D3 K2 Tropfen Premium Vitamin D 3 1.000 IE (25g) + K2-MK7 99 8% all-trans 20g Kölner Liste - Hohe Bioverfügbarkeit ohne unnötige Zusätze laborgeprüft

SUNDAY NATURAL€13.714.8★1,032 rev

Vitamin D3 4000 IE - 400 Tabletten - Vitamin D trägt zur Erhaltung normaler Knochen (EFSA) - 1 Tablette alle 4 Tage - Frei von Magnesiumstearat und Vegatarisch - Quelle: Lanolin - WeightWorld

WeightWorld€15.294.6★23,841 rev

Vitamin D3 K2 VEGAN - 120 Tabletten mit 5000 IE D3 + 200 mcg K2 (MK7) - Vitamin D3 optimal hochdosiert und vegan - reicht für 19 Monate - laborgeprüft mit Zertifikat

ProFuel€10.194.7★2,784 rev

Newest

by launch date

ESN Vitamin D3 + K2 Daily 300 Tabletten für Immunsystem und Knochen made in Germany

ESN€11.14362 rev

8mo ago

SUNDAY NATURAL Vitamin D3 K2 Tropfen Premium Vitamin D 3 1.000 IE (25g) + K2-MK7 99 8% all-trans 20g Kölner Liste - Hohe Bioverfügbarkeit ohne unnötige Zusätze laborgeprüft

SUNDAY NATURAL€13.711,032 rev

8mo ago

Vitamin D3 4000 IE hochdosiert - 400 Tabletten - vegetarisch & produziert in Deutschland - Verpackung kann variieren

Bloom Naturals Beauty Supplements€8.69542 rev

1y ago

Doppelherz Vitamin D3 7000 I.E. WOCHENDEPOT - Mit nur einer Tablette 7 Tage versorgt - 15 Wochen-Packung - 15 Mini-Tabletten

Doppelherz€3.76235 rev

1y ago

Vitamin D3 VEGAN 1000 IE - 365 Tabletten - Jahresvorrat Vitamin D3 - optimal hochdosiert mit Premium-Rohstoff RAWD3 - für Immunsystem und Knochen - laborgeprüft mit Zertifikat - 100% vegan

ProFuel€8.49635 rev

2y ago

What buyers say about vitamin d

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt20%

“Bestes Produkt”

Vitamin16%

“Super Vitamine”

Preis-Leistungs-Verhältnis12%

“Super Preis/Leistung”

Dosierung9%

“Praktisch dosierbar und bekömmlich”

beworben Vs Tatsächliches Produkt6%

“Tut seinen Job”

Gesamtgröße5%

“Fühl mich fitter”

Einfaches Kauen/Schlucken5%

“sich super schlucken”

Benutzerfreundlichkeit4%

“Beste Handhabung schnell und einfach”

Ernährungs Gehalt2%

“Wichtiges Supplement”

Geschmack insgesamt2%

“Schmecken neutral”

What buyers complain about

Dosierung19%

“niedrig dosiert”

Vitamin10%

“Fraglich ohne vitamin k”

Gesamtgröße7%

“Die Tabletten sind so klein”

Funktionalität insgesamt5%

“Wirkt nicht”

Geschmack insgesamt3%

“Die Tropfen,sind geschmacksneutral”

Qualität insgesamt3%

“quality not good”

Nebenwirkungen2%

“unangenehme erfahrung”

beworben Vs Tatsächliches Produkt2%

“Irreführende IE-Angabe”

Säureregulator/Linderung von Magenschmerzen2%

“Haben in der 1 Woche der Einnahme Magenschmerzen verursacht”

Haltbarkeit2%

“fragwürdige Haltbarkeitsangabe”

Top return reasons

Sicherheitsstandards50%

Vitamin50%

Common questions

Is vitamin d profitable to sell on Amazon Germany?: The niche generates €2.3M/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -38.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the vitamin d niche?: 12 brands and 33 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in vitamin d?: Top complaints mined from reviews: Dosierung, Vitamin, Gesamtgröße. The return rate is 0.1%.
When does demand for vitamin d peak?: Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the vitamin d niche?: Listings span €2.98–€22.22; the average listing price is €11.78 (sweet spot $15–$100). The average incumbent carries 5,926 reviews — the moat a new listing must climb.