Vitamin D
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -38.2% this quarter, so Vitamin D is a Maybe.
- Flapen Score
- 52 / 100Top 35% of 2,966 Drogerie & Körperpflege niches · +3 vs the category median of 4952
- Market size
- €2.3M/yr1.9M searches / yr
- 90-day growth
- -38.2%search demand this quarter
- Competition
- 55%top-5 click share · 12 brands · 33 sellers
Flapen Score
Vitamin D against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Vitamin D is stronger. Inside it, weaker.
Market
The Vitamin D market on Amazon at a glance
Shoppers on Amazon Germany searched for Vitamin D 1.9M times last year and spent an estimated €2.3M. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 10.3% of those searches ended in a purchase.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.3M a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- -38.2%
- Conversion, latest week
- 10.3%
- Market size, estimated
- €2.3Ma year
- Peak month
- November2.6× the quietest month
- Top search term
- vitamin d1.2M searches a year
02 · Price
A sale here is worth €11.78.
Listings sell for €11.78 on average, from €2.98 to €22.22. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At €11.78 that is €71K to €94K a year per listing.
- Average price
- €11.78under the $15 to $100 sweet spot
- Price range
- €2.98–€22.22
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- €71K–€94K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #21 within Vitamine. It carries 5,926 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 96%
- Out of stock, average day
- 0.3%
- Average rank
- #21in Vitamine
- Average rating
- 4.64 starsAmazon Germany average 4.37 stars
- Average reviews
- 5,926per listing
- Listings tracked
- 24
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Vitamin D products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
natural elements Vitamin D3 + K2 Depot 180 Tabletten Premium-Qualität: K2VITAL von Kappa 99 7+% All-Trans K2-MK7 + 5000 IE Vitamin D3 hochdosiert ohne Zusätze laborgeprüfte Qualität
- Price
- €21.55
- Rating
- 4.7/5
- Reviews
- 22,106
- Age
- 9y ago

natural elements Vitamin D3 1000 I.E. 365 Tabletten im Jahresvorrat Vitamin D für Knochen und Immunsystem hochdosiert ohne unnötige Zusätze in Deutschland produziert & laborgeprüft
- Price
- €9.48
- Rating
- 4.6/5
- Reviews
- 2,695
- Age
- 2y ago

SUNDAY NATURAL Vitamin D3 K2 Tropfen Premium Vitamin D 3 1.000 IE (25g) + K2-MK7 99 8% all-trans 20g Kölner Liste - Hohe Bioverfügbarkeit ohne unnötige Zusätze laborgeprüft
- Price
- €13.71
- Rating
- 4.8/5
- Reviews
- 1,032
- Age
- 8mo ago

Vitamin D3 4000 IE - 400 Tabletten - Vitamin D trägt zur Erhaltung normaler Knochen (EFSA) - 1 Tablette alle 4 Tage - Frei von Magnesiumstearat und Vegatarisch - Quelle: Lanolin - WeightWorld
- Price
- €15.29
- Rating
- 4.6/5
- Reviews
- 23,841
- Age
- 6y ago

Vitamin D3 K2 VEGAN - 120 Tabletten mit 5000 IE D3 + 200 mcg K2 (MK7) - Vitamin D3 optimal hochdosiert und vegan - reicht für 19 Monate - laborgeprüft mit Zertifikat
- Price
- €10.19
- Rating
- 4.7/5
- Reviews
- 2,784
- Age
- 10y ago
Trending
estimated 90-day click momentum
SUNDAY NATURAL Vitamin D3 K2 Tropfen Premium Vitamin D 3 1.000 IE (25g) + K2-MK7 99 8% all-trans 20g Kölner Liste - Hohe Bioverfügbarkeit ohne unnötige Zusätze laborgeprüft
- Price
- €13.71
- Rating
- 4.8/5
- Reviews
- 1,032
- Age
- 8mo ago

Vitamin D3 K2 2000 IE - 365 Tabletten - 2 Jahr Vorrat - Vitamin D trägt zur Erhaltung normaler Knochen und Muskeln bei (EFSA) - 1 Vit D3 K2 Tablette alle 2 Tage - WeightWorld
- Price
- €16.45
- Rating
- 4.6/5
- Reviews
- 7,174
- Age
- 4y ago

Vitamin D3 K2 VEGAN - 180 Tabletten mit 5000 IE D3 + 200 mcg K2 (MK7) - Vitamin D3 hochdosiert und vegan + Vitamin K2 in bioaktiver MK7-Form - laborgeprüft mit Zertifikat - Vorratspack: 180 Tabletten
- Price
- €14.18
- Rating
- 4.8/5
- Reviews
- 1,079
- Age
- 5y ago

ESN Vitamin D3 120 Kapseln Vitamin D hochdosiert
- Price
- €7.36
- Rating
- 4.6/5
- Reviews
- 1,259
- Age
- 9y ago

Vitamin D3 K2 VEGAN - 120 Tabletten mit 5000 IE D3 + 200 mcg K2 (MK7) - Vitamin D3 optimal hochdosiert und vegan - reicht für 19 Monate - laborgeprüft mit Zertifikat
- Price
- €10.19
- Rating
- 4.7/5
- Reviews
- 2,784
- Age
- 10y ago
Newest
by launch date
ESN Vitamin D3 + K2 Daily 300 Tabletten für Immunsystem und Knochen made in Germany
- Price
- €11.14
- Rating
- 4.7/5
- Reviews
- 362
- Age
- 8mo ago

SUNDAY NATURAL Vitamin D3 K2 Tropfen Premium Vitamin D 3 1.000 IE (25g) + K2-MK7 99 8% all-trans 20g Kölner Liste - Hohe Bioverfügbarkeit ohne unnötige Zusätze laborgeprüft
- Price
- €13.71
- Rating
- 4.8/5
- Reviews
- 1,032
- Age
- 8mo ago

Vitamin D3 4000 IE hochdosiert - 400 Tabletten - vegetarisch & produziert in Deutschland - Verpackung kann variieren
- Price
- €8.69
- Rating
- 4.6/5
- Reviews
- 542
- Age
- 1y ago

Doppelherz Vitamin D3 7000 I.E. WOCHENDEPOT - Mit nur einer Tablette 7 Tage versorgt - 15 Wochen-Packung - 15 Mini-Tabletten
- Price
- €3.76
- Rating
- 4.7/5
- Reviews
- 235
- Age
- 1y ago

Vitamin D3 VEGAN 1000 IE - 365 Tabletten - Jahresvorrat Vitamin D3 - optimal hochdosiert mit Premium-Rohstoff RAWD3 - für Immunsystem und Knochen - laborgeprüft mit Zertifikat - 100% vegan
- Price
- €8.49
- Rating
- 4.7/5
- Reviews
- 635
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
33
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 96%
Open market
11%
- natural elements43%
- WeightWorld16%
- ProFuel12%
- SUNDAY NATURAL11%
- Doppelherz4%
- Sanhelios3%
- Open — no brand owns it (6 brands, 11%)
Demand
Vitamin D search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Vitamin D search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin d1.2M/yr
- vitamin d3432K/yr
- vitamin d hochdosiert40K/yr
- vitamin d tabletten22K/yr
- d vitamin18K/yr
- vit d15K/yr
- vitamin d kapseln15K/yr
- vitamin d3 hochdosiert14K/yr
- vit d39K/yr
- vitamin d präparate8K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin D
We read the reviews and the return reasons for every product selling here.
“niedrig dosiert”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin D questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









