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Vitamin B2

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -4.5% this quarter, so Vitamin B2 is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,966 Drogerie & Körperpflege niches · +7 vs the category median of 49
Market size
€129K/yr83K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
54%top-5 click share · 15 brands · 23 sellers

Flapen Score

Vitamin B2 against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Vitamin B2 is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin B2 market on Amazon at a glance

Shoppers on Amazon Germany searched for Vitamin B2 83K times last year and spent an estimated €129K. The top 5 brands take 57% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €129K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
9.1%
Market size, estimated
€129Ka year
Peak month
May1.6× the quietest month
Top search term
vitamin b230K searches a year

02 · Price

A sale here is worth €17.08.

Listings sell for €17.08 on average, from €7.45 to €24.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €17.08 that is €4K to €9K a year per listing.

Average price
€17.08inside the $15 to $100 sweet spot
Price range
€7.45–€24.03
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€4K–€9K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #28 within Vitamine. It carries 1,809 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
12.6%
Average rank
#28in Vitamine
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
1,809per listing
Listings tracked
18

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Vitamin B2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

23

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

36%

  • Brand 123%
  • Brand 210%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 68%

Demand

Vitamin B2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Vitamin B2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin b230K/yr
  • riboflavin12K/yr
  • b2 vitamin10K/yr
  • vitamin b2 riboflavin6K/yr
  • vitamin b2 hochdosiert7K/yr
  • vitamin b2 400mg4K/yr
  • riboflavin 400mg3K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin B2

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Dosierung”
0.1%of orders come back
“Zu hoch dosiert”
A buyer, on “Dosierung”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Vitamin B2 questions

Answered from the same tracked data.