Is vitamin b12 folsäure profitable to sell on Amazon Germany?

The niche generates €467K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (48/100).

How competitive is the vitamin b12 folsäure niche?

2 brands and 26 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in vitamin b12 folsäure?

Top complaints mined from reviews: Vitamin, Geruch, Dosierung. The return rate is 0.0%.

When does demand for vitamin b12 folsäure peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the vitamin b12 folsäure niche?

Listings span €6.41–€62.06; the average listing price is €33.41 (sweet spot $15–$100). The average incumbent carries 854 reviews — the moat a new listing must climb.

vitamin b12 folsäure

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible€33.41

avg listing price — sweet spot $15–$100

Price range

Great€6.41–€62.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good853.63

avg incumbent reviews — the moat a new listing must climb

Market size

Good€467K

€467K/yr · 158K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, vitamin b12 folsäure is a €467K/yr Amazon Germany market (158K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

vitamin b12 folsäure market data

Units sold / yr: 10K–13K; avg 1,000–1,250/product
Revenue / yr: €334K–€418K; units × avg price
Conversion rate: 8.8%
Avg BSR: #173
Page quality: 0%
Prime: 50%
Sponsored: 100%
Out of stock: 0.8%
Avg brand age: 58 months
Avg seller age: 187 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

B12 Ankermann95%
Glycowohl5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top vitamin b12 folsäure search terms

b12 ankermann 1000g tabletten50K/yr -15.0%5.8% conv.
b12 ankermann33K/yr -15.8%7.2% conv.
ankermann vitamin b1225K/yr -1.9%7.5% conv.
vitamin b12 ankermann15K/yr -12.5%6.1% conv.
ankermann b12 1000mg tabletten8K/yr -5.7%7.8% conv.
glycowohl b12 1000 g13K/yr -14.9%2.9% conv.
ankermann b126K/yr -13.0%6.0% conv.
glycowohl b124K/yr -9.5%2.3% conv.
glycowohl protect vitamin b12 1000 g4K/yr -30.0%4.8% conv.

All search terms

Top vitamin b12 folsäure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

B12 Ankermann 100 Stück: 1.000 Mikrogramm Vitamin B12 Tabletten hochdosiert effektiv gegen Müdigkeit & Erschöpfung infolge von Vitamin-B12-Mangel für mehr Energie & Leistungsfähigkeit 1x täglich

B12 Ankermann€34.714.6★1,524 rev

B12 Ankermann 150 Stück: 1.000 Mikrogramm Vitamin B12 Tabletten hochdosiert effektiv gegen Müdigkeit & Erschöpfung infolge von Vitamin-B12-Mangel für mehr Energie & Leistungsfähigkeit 1x täglich

B12 Ankermann€62.064.6★1,524 rev

B12 Ankermann Vital: Deine B12-Quelle. Ideal für Veganer 50 Stück

B12 Ankermann€21.984.6★659 rev

B12 Ankermann 50 Stück: 1.000 Mikrogramm Vitamin B12 Tabletten hochdosiert effektiv gegen Müdigkeit & Erschöpfung infolge von Vitamin-B12-Mangel für mehr Energie & Leistungsfähigkeit 1x täglich

B12 Ankermann€22.254.6★1,524 rev

B12 Ankermann Vital: Deine B12-Quelle. Ideal für Veganer 100 Stück

B12 Ankermann€31.884.6★659 rev

Newest

by launch date

B12 Ankermann Vital Zur Unterstützung der Leistungsfähigkeit von Körper und Geist* 150 Stück

B12 Ankermann€57.44659 rev

4mo ago

B12 Ankermann€62.061,524 rev

5mo ago

Glycowohl Vitamin B Komplex hochdosiert alle 8 B-Vitamine 140 Kapseln

Glycowohl€30.56176 rev

1y ago

B12 Ankermann Vital: Deine B12-Quelle. Ideal für Veganer 50 Stück

B12 Ankermann€21.98659 rev

9y ago

B12 Ankermann Vital: Deine B12-Quelle. Ideal für Veganer 100 Stück

B12 Ankermann€31.88659 rev

9y ago

What buyers say about vitamin b12 folsäure

What buyers praise and complain about, mined from review topics.

What buyers love

Vitamin31%

“Vitamin B tut nicht weh”

Qualität insgesamt14%

“Gute Produkt”

Kalzium10%

“Sehr gutes B12 Mittel”

Inhaltsstoffe – insgesamt10%

“Wirkstoffmenge”

Energieniveau7%

“hatte sehr viel mehr Energie”

Preis-Leistungs-Verhältnis5%

“Preis Leistung hervorragend”

Schlafqualität5%

“und bin nicht mehr so müde.”

Zufriedenheit/Vergnügen5%

“Sehr zufrieden”

Sicherheitsstandards5%

“Sicherheit bei Medikamenten und beschtehlung”

Effizienz2%

“Wirkt gut”

What buyers complain about

Vitamin19%

“Sind die B Vitamine im Vergleich zu anderen Herstellern nicht zu hoch dosiert?”

Geruch17%

“Was mir zu denken gibt ist der Geruch nach Chemie”

Dosierung13%

“Es ist nicht egal, wie Sie das einnehmen”

Preis-Leistungs-Verhältnis10%

“Schade ums Geld”

Reguliert die Verdauung6%

“nicht so verträglich hatte da sodbrennen bekommen”

Säureregulator/Linderung von Magenschmerzen6%

“Hatte massive Magenprobleme und Schlafstörungen”

Schlafqualität6%

“Schlafstörungen”

Natürliche Inhaltsstoffe4%

“Künstlich”

Common questions

Is vitamin b12 folsäure profitable to sell on Amazon Germany?: The niche generates €467K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (48/100).
How competitive is the vitamin b12 folsäure niche?: 2 brands and 26 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in vitamin b12 folsäure?: Top complaints mined from reviews: Vitamin, Geruch, Dosierung. The return rate is 0.0%.
When does demand for vitamin b12 folsäure peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the vitamin b12 folsäure niche?: Listings span €6.41–€62.06; the average listing price is €33.41 (sweet spot $15–$100). The average incumbent carries 854 reviews — the moat a new listing must climb.