Vitamin B12
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -12.1% this quarter, so Vitamin B12 is a Maybe.
- Flapen Score
- 57 / 100Top 15% of 2,966 Drogerie & Körperpflege niches · +8 vs the category median of 4957
- Market size
- €2.2M/yr1.4M searches / yr
- 90-day growth
- -12.1%search demand this quarter
- Competition
- 62%top-5 click share · 12 brands · 34 sellers
Flapen Score
Vitamin B12 against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Vitamin B12 is stronger. Inside it, weaker.
Market
The Vitamin B12 market on Amazon at a glance
Shoppers on Amazon Germany searched for Vitamin B12 1.4M times last year and spent an estimated €2.2M. The top 5 brands take 75% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 11.8% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.2M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -12.1%
- Conversion, latest week
- 11.8%
- Market size, estimated
- €2.2Ma year
- Peak month
- February1.3× the quietest month
- Top search term
- vitamin b12654K searches a year
02 · Price
A sale here is worth €12.97.
Listings sell for €12.97 on average, from €2.65 to €26.77. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At €12.97 that is €78K to €104K a year per listing.
- Average price
- €12.97under the $15 to $100 sweet spot
- Price range
- €2.65–€26.77
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- €78K–€104K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Vitamine. It carries 3,007 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Vitamine
- Average rating
- 4.62 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,007per listing
- Listings tracked
- 19
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Vitamin B12 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
34
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
20%
- Brand 127%
- Brand 221%
- Brand 312%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Vitamin B12 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Vitamin B12 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vitamin b12654K/yr
- b12233K/yr
- b12 vitamin151K/yr
- vitamin b12 hochdosiert110K/yr
- b12 hochdosiert85K/yr
- vitamin b12 1000g34K/yr
- vitamin b 1225K/yr
- b12 methylcobalamin15K/yr
- b 1215K/yr
- b 12 hochdosiert16K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin B12
We read the reviews and the return reasons for every product selling here.
“Hoch dosiert”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin B12 questions
Answered from the same tracked data.









