Vitamin B12
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -12.1% this quarter, so Vitamin B12 is a Maybe.
- Flapen Score
- 57 / 100Top 15% of 2,966 Drogerie & Körperpflege niches · +8 vs the category median of 4957
- Market size
- €2.2M/yr1.4M searches / yr
- 90-day growth
- -12.1%search demand this quarter
- Competition
- 62%top-5 click share · 12 brands · 34 sellers
Flapen Score
Vitamin B12 against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Vitamin B12 is stronger. Inside it, weaker.
Market
The Vitamin B12 market on Amazon at a glance
Shoppers on Amazon Germany searched for Vitamin B12 1.4M times last year and spent an estimated €2.2M. The top 5 brands take 75% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 11.8% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.2M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -12.1%
- Conversion, latest week
- 11.8%
- Market size, estimated
- €2.2Ma year
- Peak month
- February1.3× the quietest month
- Top search term
- vitamin b12654K searches a year
02 · Price
A sale here is worth €12.97.
Listings sell for €12.97 on average, from €2.65 to €26.77. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At €12.97 that is €78K to €104K a year per listing.
- Average price
- €12.97under the $15 to $100 sweet spot
- Price range
- €2.65–€26.77
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- €78K–€104K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Vitamine. It carries 3,007 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Vitamine
- Average rating
- 4.62 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,007per listing
- Listings tracked
- 19
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Vitamin B12 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
VITAMIN B12 hochdosiert - 365 Tabletten mit 500 g Vit B12 + 200 g Biofolate Folsäure - Methylcobalamin Adenosylcobalamin & Hydroxocobalamin Vitamin B12 - laborgeprüft mit Zertifikat - 100% vegan
- Price
- €10.22
- Rating
- 4.6/5
- Reviews
- 5,980
- Age
- 5y ago

natural elements Vitamin B12 180 vegane Tabletten für 6 Monate 500g Vit B12 und 200g Folsäure pro Tagesdosis hochdosiert ohne unnötige Zusätze in Deutschland produziert & laborgeprüft
- Price
- €18.26
- Rating
- 4.6/5
- Reviews
- 12,410
- Age
- 8y ago

SUNDAY NATURAL Vitamin B12-500g pro Vitamin B12 Tropfen Bioaktive Formen B12 Methylcobalamin + Adenosylcobalamin 900 Tropfen Laborgeprüft vegan ohne unnötige Zusätze - Perfekt zum Teilen
- Price
- €13.45
- Rating
- 4.6/5
- Reviews
- 513
- Age
- 8mo ago

Vitamin B12 hochdosiert - 400 Tabletten mit 500g Vit B12 + 200g Folsäure - zertifiziert Laborgeprüft - Vegan & Produziert in Deutschland - Verpackung kann variieren
- Price
- €8.90
- Rating
- 4.7/5
- Reviews
- 1,007
- Age
- 11mo ago

Nature Love Vitamin B12-180 Tabletten - 500 g pro Tablette - Beide aktiven Formen (Adenosyl- & Methylcobalamin) & Depotform - Ohne synthetische Zusätze hochdosiert vegan laborgeprüft
- Price
- €13.25
- Rating
- 4.6/5
- Reviews
- 838
- Age
- 3y ago
Trending
estimated 90-day click momentum
Vegavero Vitamin B12 hochdosiert - 500 g B12 Tabletten 180 Stück vegan - Vitamin-B12 Methylcobalamin & Adenosylcobalamin - Vitamintabletten ohne Zusatzstoffe
- Price
- €14.73
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 11mo ago

Vitamin B12 hochdosiert - 400 Tabletten mit 500g Vit B12 + 200g Folsäure - zertifiziert Laborgeprüft - Vegan & Produziert in Deutschland - Verpackung kann variieren
- Price
- €7.57
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 4mo ago

SUNDAY NATURAL Vitamin B12-500g pro Vitamin B12 Tropfen Bioaktive Formen B12 Methylcobalamin + Adenosylcobalamin 900 Tropfen Laborgeprüft vegan ohne unnötige Zusätze - Perfekt zum Teilen
- Price
- €13.45
- Rating
- 4.6/5
- Reviews
- 513
- Age
- 8mo ago

VITAMIN B12 hochdosiert - 365 Tabletten mit 500 g Vit B12 + 200 g Biofolate Folsäure - Methylcobalamin Adenosylcobalamin & Hydroxocobalamin Vitamin B12 - laborgeprüft mit Zertifikat - 100% vegan
- Price
- €10.22
- Rating
- 4.6/5
- Reviews
- 5,980
- Age
- 5y ago

Vitamin B12 Komplex - 365 Tabletten - 500 g Vit B12 hochdosiert mit Methylcobalamin Adenosylcobalamin & Hydroxocobalamin B12 im Verhältnis von 4:1:1 - laborgeprüft mit Zertifikat - 100% vegan
- Price
- €8.49
- Rating
- 4.6/5
- Reviews
- 1,388
- Age
- 4y ago
Newest
by launch date
Vitamin B12 hochdosiert - 400 Tabletten mit 500g Vit B12 + 200g Folsäure - zertifiziert Laborgeprüft - Vegan & Produziert in Deutschland - Verpackung kann variieren
- Price
- €7.57
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 4mo ago

SUNDAY NATURAL Vitamin B12-500g pro Vitamin B12 Tropfen Bioaktive Formen B12 Methylcobalamin + Adenosylcobalamin 900 Tropfen Laborgeprüft vegan ohne unnötige Zusätze - Perfekt zum Teilen
- Price
- €13.45
- Rating
- 4.6/5
- Reviews
- 513
- Age
- 8mo ago

Vegavero Vitamin B12 hochdosiert - 500 g B12 Tabletten 180 Stück vegan - Vitamin-B12 Methylcobalamin & Adenosylcobalamin - Vitamintabletten ohne Zusatzstoffe
- Price
- €14.73
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 11mo ago

Vitamin B12 hochdosiert - 400 Tabletten mit 500g Vit B12 + 200g Folsäure - zertifiziert Laborgeprüft - Vegan & Produziert in Deutschland - Verpackung kann variieren
- Price
- €8.90
- Rating
- 4.7/5
- Reviews
- 1,007
- Age
- 11mo ago

Vitamin B12 500 mcg hochdosiert 360 Tabletten für 1 Jahr mit 375 mcg Vitamin B9 Folsäure + Vitamin B6 Natürliche Nahrungsergänzung ohne Zusatzstoffe Made in Germany
- Price
- €10.74
- Rating
- 4.6/5
- Reviews
- 1,468
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
34
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
20%
- ProFuel27%
- natural elements21%
- SUNDAY NATURAL12%
- Bloom Naturals Beauty Supplements8%
- Doppelherz7%
- WeightWorld6%
Demand
Vitamin B12 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Vitamin B12 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin b12654K/yr
- b12233K/yr
- b12 vitamin151K/yr
- vitamin b12 hochdosiert110K/yr
- b12 hochdosiert85K/yr
- vitamin b12 1000g34K/yr
- vitamin b 1225K/yr
- b12 methylcobalamin15K/yr
- b 1215K/yr
- b 12 hochdosiert16K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin B12
We read the reviews and the return reasons for every product selling here.
“Hoch dosiert”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin B12 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









