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Verspannungen Schulter Nacken

Maybe

The top 5 brands take only 35% of clicks. But demand is soft, at -27.1% this quarter, so Verspannungen Schulter Nacken is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 2,966 Drogerie & Körperpflege niches · +2 vs the category median of 49
Market size
€108K/yr202K searches / yr
90-day growth
-27.1%search demand this quarter
Competition
31%top-5 click share · 36 brands · 80 sellers

Flapen Score

Verspannungen Schulter Nacken against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Verspannungen Schulter Nacken is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Verspannungen Schulter Nacken market on Amazon at a glance

Shoppers on Amazon Germany searched for Verspannungen Schulter Nacken 202K times last year and spent an estimated €108K. The top 5 brands take 35% of clicks. Demand peaks in Sep–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €108K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
1.9%
Market size, estimated
€108Ka year
Peak month
October3.1× the quietest month
Top search term
nackenschmerzen66K searches a year

02 · Price

A sale here is worth €28.14.

Listings sell for €28.14 on average, from €4.95 to €121.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €28.14 that is €0 to €3K a year per listing.

Average price
€28.14inside the $15 to $100 sweet spot
Price range
€4.95–€121.88
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
4.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #17 within Alternative Medizin. It carries 4,838 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#17in Alternative Medizin
Average rating
4.22 starsAmazon Germany average 4.37 stars
Average reviews
4,838per listing
Listings tracked
46

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Verspannungen Schulter Nacken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

80

Top-5 brand share

35%

Top 20: 84%

Top-5 click share

31%

Top 20: 73%

Open market

60%

  • Brand 110%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Verspannungen Schulter Nacken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.1×

Search terms

Top Verspannungen Schulter Nacken search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nackenschmerzen66K/yr
  • nacken45K/yr
  • nacke10K/yr
  • nackenverspannungen lösen11K/yr
  • verspannungen lösen10K/yr
  • nackenschmerzen lindern8K/yr
  • halswirbelsäule8K/yr
  • nackenverspannung8K/yr
  • nacken entspannung6K/yr
  • hws syndrom hilfsmittel6K/yr

Reviews and returns

What reviews say buyers love and hate about Verspannungen Schulter Nacken

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Kissen”
11%of negative reviews mention “Kissen”
4.1%of orders come back
“Kissen defekt, nach entfernen der Folie”
A buyer, on “Kissen”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Verspannungen Schulter Nacken questions

Answered from the same tracked data.